Category: HIPAA Marketing

Personalize Healthcare Communications to Improve the Patient Experience

August 16, 2022

Recent survey results from CVS Health indicate that healthcare patients desire a more personalized healthcare experience. Over the last ten years, the online experience has become highly customized. Online vendors have more customer data and use it to extend personalized offers, reminders, and updates. Although people are concerned about online privacy, they are more likely […]

Is Medical Billing Information Protected Under HIPAA?

August 9, 2022

Electronic medical billing requires access to protected health information to accurately bill and receive payment for medical treatments. While not covered entities, medical billing companies are often contracted as business associates and fall under HIPAA regulations. Title II of HIPAA applies directly to medical billing companies. It dictates the proper uses and disclosures of protected […]

Email List Hygiene: 5 Best Practices for Cleaning Up Email Lists

August 2, 2022

When sending emails from a new server and IP address, we always stress the importance of warming up the server to prevent emails from being flagged as spam. One critical step of the warm up is sending small batches of messages to email contacts that are likely to open and click on the content. Sending […]

Send Fast, Send More – High Volume Bulk Email Server Clusters

June 8, 2022

LuxSci’s Secure High Volume bulk emailing service provides excellent deliverability for HIPAA-compliant mass mailings, including newsletters, appointment reminders, and other types of transactional emails. Using email server clusters is an effective way to send high volumes of email in a scalable manner. It is often the case that customers require either: Sending to large numbers […]

What is the Difference Between Asynchronous and Synchronous Communications?

June 7, 2022

Synchronous and asynchronous are terms used to describe when and how individuals communicate. The critical difference between asynchronous and synchronous communication is that synchronous communications are scheduled, real-time interactions. Asynchronous communications happen independently and don’t need scheduling. This article explores the differences between each and how they can be utilized in a healthcare context. Synchronous […]