Sending high volumes of email messages is more complex than sending a quick message to a colleague. To reach a large contact list in a timely manner, it’s essential to understand ways to maximize email throughput. In this article, we lay out eight best practices for sending more emails faster. 1. Use Concurrent Connections When […]
Moving to an omnichannel or multichannel marketing strategy requires time and investment. However, you don’t have to reinvent the wheel to drive behavior and achieve results. For reasons we will explore in this article, email is a powerful tool in patient engagement and driving a successful cross-channel marketing strategy. Email is Everywhere One of the […]
According to a HIMSS Market Insights study, nine out of ten healthcare executives see health equity as a top business priority. Improving health equity can drive value for other business metrics, including patient satisfaction, provider retention, health outcomes, and cost reduction. Email is an excellent way to address health equity issues, thanks to its widespread […]
Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns successfully drive engagement and behavior, diving deeper is necessary. In this article, we go beyond the basics to look at other email marketing metrics that can help you determine the success of your campaigns. Click-Through […]
A new tech buzzword has come to the healthcare industry: identity-driven engagement. This article explains what precisely identity-driven engagement is and how it applies to the healthcare industry’s patient engagement goals. What is Identity-Driven Engagement? Identity-driven engagement is not a new concept. It has been used outside the healthcare industry for many years […]
