Personalizing your email content is essential to provide an excellent patient experience. With LuxSci’s Secure Marketing platform, you can use the custom fields feature to make it easier to segment your contacts and personalize content at scale. What Are Custom Fields? Custom fields store additional data about your contacts. Traditional custom field data includes information […]
Some healthcare organizations do not allow PHI to be sent outside the patient’s health record. However, by allowing your marketing and administrative teams to use PHI in patient communication, you can streamline operations, improve the patient experience, and increase revenue. Although the healthcare industry is traditionally slow to adopt new technologies, the past few years […]
Patient portals are powerful tools that allow patients to access their health records and even enable appointment scheduling and communication with healthcare providers. Despite their growing importance and popularity, patient portals alone aren’t a solution for patient engagement. What is a Patient Portal? A patient portal is a secure online website that gives patients 24-hour […]
Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]
Email Communication is Necessary- But Introduces Risk When it comes to receiving communications from businesses, 93% of people say that email is their preferred communication channel. In the healthcare industry, organizations must take extra care to comply with HIPAA. Only some email marketing platforms can adequately protect PHI. If not properly secured, email can introduce […]
