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Is Mailchimp HIPAA Compliant?

Mailchimp HIPAA compliant

The question “Is Mailchimp HIPAA-compliant?” has echoed across healthcare companies and organizations countless times. Whenever they explore their options for email automation and marketing software, the popular provider’s name tends to be one of the first to pop up.

 

Offering an integrated email marketing solution that enables businesses to streamline how they connect with their customers, Mailchimp has long been the go-to option for companies looking to improve their engagement efforts.

 

With healthcare organizations using the platform to distribute emails, send newsletters, share content on their social channels, track their results and more, it’s only natural that these companies are also wondering whether Mailchimp HIPAA-compliant bulk email is possible.

IS MAILCHIMP HIPAA COMPLIANT?

Unfortunately, the answer will disappoint many in the healthcare sector, as well as other businesses and companies that deal with electronic protected health information (ePHI): Mailchimp is not HIPAA-compliant.

Despite this, however, the platform does have some promising security features and policies that make it seem as though Mailchimp could be a HIPAA-compliant marketing email option, including:

 

Now, while these security features are certainly encouraging, there is a significant omission that prevents Mailchimp from being a HIPAA-compliant email provider.

MAILCHIMP: NO BUSINESS ASSOCIATE AGREEMENT 

According to the HIPAA Privacy Rule, “A business associate is a person or organization that performs certain functions or activities that involve the use or disclosure of protected health information (PHI) by a covered entity”.

 

In the context of a HIPAA-compliant email provider, Mailchimp would be the business associate and the healthcare organization would be the covered entity.

 

Subsequently, a business associate agreement (BAA) is a written contract between a covered entity and a business associate that is essential for HIPAA compliance. It details how two organizations can share data and under what circumstances. A BAA also delineates where the legal responsibilities of each party fall and who will be culpable if there are any problems.

 

BAAs are a critical part of HIPAA compliance and failure to have one is considered an immediate HIPAA violation. It doesn’t matter if all security best practices are being followed, and the ePHI is shared in a manner that’s compliant in every other way – sharing data without a BAA in place is still a violation.

 

If a company puts in the extra effort to provide a HIPAA-compliant service, it will generally advertise its compliance to attract more clients from the health sector. In the case of Mailchimp – there is hardly a mention of a BAA on its website.

 

Additionally, Section 21 of MailChimp’s Terms of Use states, “You’re responsible for determining whether the Service is suitable for you to use in light of your obligations under any regulations like HIPAA, GLBA … If you’re subject to regulations (like HIPAA) and you use the Service, then we won’t be liable if the Service doesn’t meet those requirements.”

 

In other words, in contrast to a BAA, Mailchimp is transparent and clear on squarely placing the responsibility of non-compliance on the healthcare organization – even mentioning HIPAA by name.

 

Besides the absence of a BAA, Mailchimp also does not make any provision for encrypting the bulk emails that would be sent out from its platform. This makes it unsuitable for sending HIPPA-compliant emails. On top of this, Mailchimp lacks many other security nuances, which wouldn’t be required unless you have to follow HIPAA or other compliance frameworks.

 

In conclusion, the only answer to “Is Mailchimp HIPAA-compliant?” is a resounding “No”.

MAILCHIMP HIPAA-COMPLIANT ALTERNATIVES

Fortunately, all is not lost for healthcare companies that need a HIPAA-compliant bulk email or high volume email solution, or other HIPAA-compliant marketing tools. While they may have to rule out popular options like Mailchimp, there are several HIPAA-compliant email services that are specifically designed for organizations that have to comply with the regulations.

 

As the most experienced HIPAA-compliant email provider, LuxSci specializes in providing secure and HIPAA-compliant services for companies aiming to send hundreds of thousands – or even millions – of emails to patients and customers. In light of this, we place security, regulatory and customer considerations front and center when delivering our solutions.

 

Our approach combines the most experience in HIPAA-compliant communications with a suite of secure solutions, including HIPAA-compliant high volume email and HIPAA-compliant email marketing. Our flexible encryption and multi-channel approach to secure healthcare communications enables healthcare companies to strike the right balance between security and regulatory concerns, and communicating with patients and customers over the channel of their choice for better outcomes.

 

Interested in discovering how LuxSci’s secure, HIPAA-compliant email, marketing, text and forms solutions can transform your healthcare engagement efforts?

 

Contact us to learn more about today!

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HIPAA Compliant Email

Signing a BAA Does Not Automatically Make You HIPAA Compliant

For healthcare organizations, choosing the right product and service vendors is essential for achieving HIPAA compliance. One of the key prerequisites of a HIPAA-compliant vendor is the willingness to sign a Business Associate’s Agreement (BAA): a legal agreement that outlines both parties’ responsibilities and liabilities in securing protected health information (PHI). 

However, despite what some healthcare organizations have been led to believe, simply signing a BAA with a vendor doesn’t guarantee your use of their product or service will be HIPAA-compliant. In reality, a BAA is just the beginning, and there are several subsequent actions both healthcare organizations and their supply chain partners must take to ensure the compliant use of PHI, especially over communications channels like email. 

With this in mind, this post explores some of the reasons why signing a BAA on its own doesn’t ensure the security of PHI and protect your organization from HIPAA violations.

Business Associate Agreements (BAAs) Explained 

As touched upon above, a BAA is a legally-binding document established between a covered entity (CE), i.e., healthcare organizations, and a business associate (BA), i.e, any company that handles PHI in providing a CE with products or services. For a BA to handle patient or customer data on behalf of a CE, following HIPAA regulations, there must be a BAA in place. 

A BAA details:

  • Each party’s roles, responsibilities, and liabilities in securing PHI.
  • The permitted uses of PHI by the BA and, conversely, restrictions on any other use.
  • The BA’s responsibilities in implementing appropriate administrative, technical, and physical security measures to best protect PHI.
  • The BA’s obligations to report any unauthorized use, disclosure, or breach of PHI.
  • That the BA is required to assist with patient rights support, i.e., data access, amendments, and accounting of disclosures, when appropriate.
  • The BA’s obligations in making records available for audits or investigations.  
  • The CE’s right to terminate the contract if the BA fails to fulfil their obligations in safeguarding PHI.

Additionally, if a BA employs a third-party company, i.e., a subcontractor, that will have access to a CE’s PHI, they are required to establish a BAA with that company. This then makes the subcontractor a “downstream BA” of the CE, and subject to the same obligations and restrictions placed on the original BA. This ensures the security protections mandated by HIPAA flow down the entire chain of custody for sensitive patient and customer data.

Compliance Considerations After Signing a Business Associate Agreement (BAA)

Now that we’ve covered what a BAA is and the role it plays in ensuring data privacy, let’s move on to exploring some of the key things you have to do following the singing of a BAA to ensure HIPAA compliance.  

1. Both Parties Must Implement HIPAA-Required Data Risk Mitigation Measures 

    First and foremost, while a BAA details each party’s respective responsibilities in implementing measures to protect PHI, both still actually need to implement those required security features to achieve HIPAA compliance. 

    The measures required under HIPAA’s Security Rule, including encryption and access control, are designed to mitigate and minimize the impact of data breaches. So, if a company suffers a security breach and later audits show the required security policies and controls were not in place, they would be subject to the consequences of HIPAA violations, including fines and reputation damage.   

    Also, while a BAA stipulates that the BA is responsible for implementing the HIPAA-required safeguards for the PHI under their care, it doesn’t specify exactly which security measures they must implement. Subsequently, that’s left to the BA to interpret based on their understanding of HIPAA requirements, and how they conduct their required risk assessments.

    For example, if you have a BAA with your email services provider, that alone may not be enough to keep your company or organization HIPAA compliant. That’s because the provider may not have the security measures your organization needs, and instead have a carefully worded BAA that will leave you vulnerable.

    Let’s say your email marketing service provider is a “semi-HIPAA compliant” provider. In these cases, they may not offer email encryption, or the necessary access control measures your organization needs to send PHI and other sensitive information safely. The so-called HIPAA compliance may be limited only to data stored at rest on their servers only.

    In short, although a BAA outlines each party’s commitment to securing data, both parties still have to follow through on implementing risk mitigation measures. Additionally, though a healthcare company has its BA’s assurances that they’ll have the appropriate safeguards in place, CEs often only have limited visibility into its ongoing security posture. As a result, asking the right questions and working with a proven HIPAA compliant provider are critical steps healthcare organizations must take to ensure full compliance.

    2. CEs Must Stick to “In-Scope” Services

      While a BA may provide a CE with a range of services, many limit the coverage of their BAAs to particular “in-scope” services. As a result, if a healthcare organization were to use a service outside the coverage of the BAA, i.e., an “out-of-scope” service, they’d risk exposing patient data and incurring HIPAA violations.

      And, even when a service is in-scope, the BA is still required to configure it properly for it to be compliant. These configurations could include:

      • Enabling encryption
      • Establishing access control
      • Activating multi-factor authentication (MFA)
      • Turning on audit logging 

      With this in mind, it’s crucial to ensure that the “complete” service or tool – not just a part of it – is covered by a BAA before using it to process PHI. Similarly, check the terms of your BAA for configuration or security best practices that offer guidance on fully HIPAA compliant use, and make sure your responsibilities as a CE are 100% clear.

      3. Staff Must Be Trained to Securely Handle PHI 

        Another key reason that signing a BAA doesn’t automatically result in HIPAA compliance is the likely need for both parties to educate their staff on how to securely handle sensitive data, such as PHI.

        Firstly, as discussed above, only some of the services offered by a BA may be covered by its agreement. Subsequently, a healthcare organization’s employees need to be sufficiently trained on the use and disclosure of PHI, namely, the services in which they’re permitted to process PHI and which, in contrast, services are non-compliant.

        By the same token, as well as implementing the stipulated safeguards, BAs are responsible for training their workforce on how to use and, where appropriate, configure them. This will help ensure the limited, correct use and disclosure of PHI as allowed by the BAA. 

        4. Reporting Requirements

          A BAA stipulates that a BA must notify the CE in the event of improper or unauthorized use of PHI. More specifically, this includes: 

          • Reporting immediately any use or disclosure not permitted by the terms of the BAA.
          • Notifying the CE of security incidents resulting in the potential exposure of  PHI.

          However, the commitment to reporting in the BAA and the ability to deliver on that commitment are two different things entirely. Firstly, the BA must implement the policies and infrastructure that allow for timely incident reporting. This includes conducting risk analysis, implemeting continuous monitoring, and developing a robust incident response plan. 

          Additionally, a key aspect of prompt, comprehensive reporting includes the BA ensuring that their staff are sufficiently trained to detect and report security events. As part of their training on the secure handling of PHI, a BA’s employees must be able to recognize common security issues and threats, such as improper email configurations and phishing attempts, and how to report them.

          5. Subcontractor BAAs

            While CEs must sign BAAs with their BAs for the compliant use and disclosure of PHI, they don’t have to sign such agreements with any subcontractors the BA may employ. Instead, it’s the responsibility of the BA to enter into their own business associate agreements with their subcontractors. As a result, the original security obligations are passed all the way down the data’s chain of custody. 

            While a CE can take certain measures to enforce this, such as requesting proof of subcontractor BAAs – or even the ability to review subcontractors before beginning engagement – ultimately, they have little control over their security postures. Ultimately, this means that they have to trust that the original service BA does their due diligence in selecting security-minded subcontractors, with the right PHI safeguards in place.  

            HIPAA Compliance Beyond a BAA with LuxSci

            LuxSci’s secure healthcare communications solutions – including HIPAA compliant email, text, marketing and forms – are designed specifically with the stringent compliance requirements of the healthcare industry in mind. 

            LuxSci also provides onboarding, comprehensive documentation, and support to ensure your infrastructure configurations align with HIPAA requirements, so you can confidently include PHI in your healthcare engagement communications campaigns.

            Contact LuxSci today to discover more about achieving compliance beyond obtaining a BAA.

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            healthcare marketing

            How Hypersegmentation Drives Greater Healthcare Marketing Engagement

            In healthcare marketing, effective engagement is crucial. It’s imperative that healthcare providers, payers, and suppliers know how to connect with their patients and customers, keeping them aware of all aspects of their healthcare journey – and empowering them to participate as much as possible. 

            This is where segmentation comes in. 

            Instead of sending out healthcare marketing email communications that appeal to as many people as possible, segmentation enables healthcare companies to appeal to specific individuals or groups. It opens the doors for scenarios in which patients and customers see a message in their inbox and think, ‘this message is for me’. 

            With that goal in mind, this post explores use cases and best practices in segmentation, why it’s so important for healthcare companies, and different ways that marketers can segment their audiences for optimal patient and customer engagement.

            What is Segmentation?

            Segmentation is the process of dividing your contact list, or audience, into smaller groups based on shared data, including protected health information (ePHI) characteristics. This could include demographics (age, gender, geographic location, etc.), medical conditions, risk factors, behaviors, and so on. 

            Why Segmentation is Essential in Healthcare Email Marketing

            For healthcare organizations, segmentation is a highly effective, and essential, strategy for sending patients and customers personalized email messaging. Personalized emails are more relevant to the recipient, which greatly increases the chance of them capturing their attention and subsequent engagement. 

            This allows healthcare companies to successfully achieve the objective of their email campaigns, whether that’s reducing the number of appointment no-shows, increasing adherence to care plans, securing payments, or boosting sign-ups or sales. More importantly, patients and customers are more involved in their healthcare journey, staying on top of upcoming appointments, receiving applicable advice and recommendations, and becoming aware of products and services that may prove beneficial to their health, improving overall outcomes. 

            Additionally, dividing audiences into distinct groups gives healthcare organizations invaluable insights into the behaviour and needs of different segments at different stages of the healthcare journey. 

            For instance, an email campaign targeting a particular segment may reveal that they’re more likely to miss appointments than other groups. Similarly, segmentation may highlight that a certain high-risk group neglects to book recommended health screenings. Such insights enable healthcare providers, payers, and suppliers to improve their email engagement strategies, to drive more desirable outcomes and, ultimately more satisfied, loyal, and, above all, healthier patients and customers. 

            How Can Segmentation Aid HIPAA Compliance?

            Another considerable benefit of segmentation for healthcare organizations is that it supports their HIPAA compliance efforts. Because segmentation necessitates setting precise rules that control which individuals receive particular emails, it greatly mitigates the risk of accidentally sending sensitive patient data to the wrong person. 

            Let’s say, for instance, that you want to conduct an email campaign targeting expectant mothers. By creating a segment comprised of pregnant patients or customers using the appropriate data field, you ensure that sensitive, pregnancy-related information is only sent to relevant parties. By reducing the likelihood of disclosing PHI to the wrong individuals, segmentation not only helps maintain regulatory compliance, but also preserves patient trust and confidence in your organization.

            Different Ways to Segment Your Audience 

            Demographic Segmentation

            This involves grouping individuals by shared demographic attributes such as:

            • Age
            • Gender
            • Location
            • Ethnicity
            • Education Level
            • Employment Status
            • Marital Status
            • Family Status
            • Socioeconomic Status (Income)
            • Spoken Languages / Preferred Language
            • Income
            • Insurance Coverage Type
            • Religious or Cultural Affiliations

            Demographic information is a very powerful way to segment audiences to send them valuable, highly relevant information, for example:

            • Sending mammogram or prostate screening recommendations to women or men over a certain age. 
            • Sending health alerts to people in a certain region or ZIP code in response to the emergence of a disease in their area (e.g., flu, a new COVID strain). 
            • Making educational material easy to understand and informative. 

            Clinical Segmentation

            Here, individuals are grouped according to medical criteria, such as:

            • Health conditions
            • Prescribed medications
            • Treatment plans
            • Recent surgeries or medical procedures 
            • Recent lab test results
            • Hospitalization history
            • Vaccination status

            This enables healthcare organizations to craft a wide range of specific communications that hone in on particular patients and customers, including:

            • Disease management and preventative care advice for people suffering from certain conditions, e.g, how diabetic patients can best monitor and manage their blood sugar.
            • Recovery guidance for post-operative patients. 
            • Feedback requests for individuals on particular treatment plans, in an effort to optimize them. 

            Healthcare Journey Stage Segmentation

            This divides individuals according to their position in their care journey within your organization. 

            For healthcare providers, new patients should receive onboarding materials, explanations of services and how to make the most of them, and similar materials that help them feel welcome and informed. Existing patients, meanwhile, can be further segmented into active, overdue (inactive), or high-risk groups – all of which have different needs and ways in which they should be communicated with: 

            • Active patients: appointment reminders, educational materials, event and service recommendations, satisfaction surveys, etc. 
            • Overdue and inactive patients: appointment or payment reminders, re-engagement communications, etc. 
            • At risk patients: more frequent communications, care coordination messages, or support service referrals

            Behavioral Segmentation

            This method of segmentation is based on how recipients interact with emails or services, including:

            • How often they open emails.
            • If they click through on links.
            • If they use patient portals.
            • If they complete forms.
            • How often they attend scheduled appointments. 

            This segmentation empowers healthcare organizations to tailor the content type, frequency, and calls-to-action based on real engagement insights, and also carry out automated workflows based on each individual’s interaction with an email.

            Supercharge Your Segmentation with LuxSci

            LuxSci’s empowers healthcare organizations to effectively segment their contact lists into distinct target audiences for greater engagement in the following ways:  

            • LuxSci Secure Marketing features powerful hypersegmentation capabilities for granular targeting that increase opens, clicks and conversions for your healthcare marketing campaigns. 
            • LuxSci Secure High Volume Email enables companies to execute campaigns encompassing hundreds of thousands or millions of emails, targeting specific groups and audiences. 
            • Easy integration with EHR, CDP, and CRM systems to leverages deeper levels data for highly targeting, highly personalized email campaigns. 

            Reach out today to learn how LuxSci can help you reach more patients and customers, drive more engagement and conversions, and improve overall outcomes.

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            healthcare marketing

            How Automated Workflows Boost Engagement for Healthcare Marketing Campaigns

            Due to the fact that it’s simple, instantaneous, cost-effective, and nearly universally adopted, email is an essential part of all healthcare marketing engagement strategies. However, consistent, personalized email engagement – particularly at scale – can be challenging. 

             

            Fortunately, Automated Workflows offer a solution, allowing healthcare companies to deliver the right messages to the appropriate individuals at the right time, based on their individual engagement with emails.. 

             

            In this post, we’ll explore the concept of Automated Workflows, the considerable benefits they offer healthcare companies, and the variety of ways they can be used to increase engagement and result in greater satisfaction and better healthcare outcomes for your patients and customers.

            What Are Automated Workflows?

            An Automated Workflow is a sequence of actions, known as’ Steps’ in LuxSci Secure Marketing, that a Contact (i.e., a patient or customer) moves through over time, based on a series of pre-defined rules or triggers. 

             

            Each Step is programmed to automatically perform a specific function, such as sending an email or updating a Contact, when certain conditions are in place. These conditions could include: 

            • A Contact opening a message.
            • A Contact clicking through on a link.
            • A specified amount of time having elapsed.. 
            • A data update via an API call

            By evaluating conditions to initiate the appropriate Step, Automated Workflows facilitate more timely, consistent, and personalized communication with Contacts (patients and customers ). As a result, healthcare companies can effectively harness Automated Workflows to develop dynamic, personalized email engagement journeys that adapt according to your patients and customers’ needs and prior interactions.

            What Are the Benefits of Automated Workflows?

            Let’s look at the various advantages that Luxsci Automated Workflows offer. 

            Reduced Administrative Workload

            Arguably, the most significant benefit of Automated Workflows is the extent to which they lower the administrative burden of email engagement campaigns for healthcare organizations. 

             

            First and foremost, Automated Workflows eliminate the need for an employee to manually send your Contacts messages. As well as the manual effort, it removes a great deal of thought from the process – as someone isn’t required to remember to send an email. 

             

            By the same token, this reduces the scope for human error, preventing the possibility of an employee neglecting to send an important message, sending it to the wrong person, or worse, accidentally exposing patient data, i.e., electronic protected health information (ePHI). 

             

            The effort that Automated Workflows reduce is typically repetitive work that staff are glad to be free of, giving them additional time to focus on tasks that provide greater value and better contribute to better patient care and/or the customer experience. 

            Enhanced Scalability

            The time saved by employing Automated Workflows increases with the size of your Contact List and the scale of your engagement campaigns. In fact, enterprise-scale campaigns, with volumes of hundreds of thousands to millions of emails, are only feasible through the use of automation. 

             

            Similarly, Automated Workflows enable healthcare organizations to run differing, personalized email campaigns aimed at unique patient or customer segments.  As well as automatically sending each message at the appropriate time, they provide tracking capabilities to determine the outcome of each message. 

            Increased Consistency in Communication

            Because Automated Workflows remediate the risk of emails going unsent, they facilitate more timely and consistent communications with patients and customers. This makes healthcare providers, payers, and suppliers appear more reliable and consistent, building trust and greater levels of satisfaction from Contacts. More importantly, recipients are better able to track what’s happening with their healthcare and assume a more proactive role overall healthcare journey..

             

            Finally, creating an Automated Workflow requires healthcare organizations to carefully consider how they communicate with different Contact segments. Namely, the likely journey, or communication path, different types of Contacts take, i.e., information they need to know at a particular stage in their healthcare journey, the optimal order in which information needs to be presented, etc. This allows healthcare companies to become more in-tune with their patients’ and customers’ needs, enabling them to craft more valuable email communications that boost engagement. 

            Personalized Healthcare Engagement 

            Perhaps the most significant benefit of Automated Workflows is that they enable adaptive, personalized engagement for healthcare marketing and communications campiagns. Instead of manually tracking where each Contact is in a given engagement sequence, or worse, merely having to guess, you know precisely where they are. Consequently, you’re acutely aware of their needs and the exact nature of the emails you need to send them next. 

             

            This, in turn, enables more effective Contact nurturing, i.e, strengthening your organization’s connection with each individual. When at its most effective, this may allow you to anticipate your Contacts’ needs, enabling you to send them communications, such screening or testing recommendations, educational materials, or product and service suggestions, that support their healthcare journey and enhance their quality of care.

            Automated Workflow Use Cases

            Automated Workflows are a powerful tool for increasing healthcare marketing and communications engagement because they can be applied to a wide range of use cases. Let’s take a look at some of the most common and impactful ways email automation can be used by healthcare companies. 

            • New Product Announcements: keeping patients and customers in the loop on your company’s latest offerings, as well as improvements to existing products and services that are likely to be of interest, based on their data and past actions.
            • Personalized recommendations: suggesting products or services based on the recipient’s past purchases or engagement history.
            • Re-Engagement Campaigns: Automated Workflows can also be used to reconnect with Contacts with whom engagement has waned or was never completely established, sending them personalized messages to encourage specific actions or reignite interest.
            • New Member Onboarding: welcoming new patients or customers  with a structured series of emails that introduces your services, provides technical assistance (where applicable), details subsequent steps, and explains how to get the most value from your products or services. 
            • Appointment Reminers and Follow-Ups: sending reminders, care instructions, medication adherence advice, or details on how to book subsequent appointments, for instance, after a patient visit. 
            • Patient Education Campaigns: taking patients through a structured curriculum on managing their medical condition or required  lifestyle changes to improve their health..
            • Preventative Care Communications: proactively sending reminders for screenings, check-ups, vaccinations, etc., based on PHI such as a patient’s age, gender, health condition or lifestyle risk factors.
            • Milestone Communications: sending personalized messages to acknowledge birthdays, enrollment anniversaries, and other pertinent dates. These can also be combined with preventative care communications, to send recommendations or other advice, based on the contact’s age, for instance.  
            • Feedback Collection: acquiring patient and customer feedback by sending follow-up surveys a set amount of time after a visit, procedure, purchase, etc. 

            How Automated Workflows Work in LuxSci Secure Marketing

            To round off this post, let’s take a deeper look at how Automated Workflows work within LuxSci’s Secure Marketing solution. LuxSci’s Automated Workflows enhance your organization’s HIPAA compliant healthcare marketing and email campaigns by giving you complete control of:

             

            • When each email is sent
            • Which Contacts receive particular communications according to their behavior, needs, and other PHI-based attributes
            • Which engagement path or branch a Contact takes based on their email actions

            Here’s a look at LuxSci’s Automated Workflows key capabilities in greater detail. 

            Smart Event-Based Branching and Conditions

            You can branch Workflows to trigger targeted messaging based on a Contact’s attributes or certain engagement events, resulting in more relevant and effective healthcare journeys  with more desirable outcomes.

            • User actions:
              • Mailing list sign-ups
              • Form completion
              • Downloading a resource.
            • Time-based triggers:
              • A set period after a visit or procedure 
              • A defined period of inactivity or lack of contact
              • Milestones, e.g., birthdays, anniversaries. 
            • Behavioral triggers:
              • Email opens
              • Clicking on links
              • Visiting particular pages on a site or 
              • A lack of engagement with previous emails.
            • Transactional triggers:
              • Purchasing a product or service
              • Signing up for an event
              • Order confirmations or shipping updates after a purchase.
            • API-triggered events
              • Lab results or similar correspondence becoming available
              • Changes to data in EHR systems, CDP platforms, or CRM systems.. 

            Automated Segment Management 

            Automated Workflows can be used to dynamically add Contacts to segments based on demographics, past behavior, purchase history, and similar events. This enables more precise targeting and email personalization as they progress through specific Steps in each Workflow. 

            Navigation Across Steps

            Automated Workflows are also capable of navigating Contacts across different Steps or completely different Workflows depending on engagement outcomes and updates to a Contact’s PHI. Better still, if a Step has already been visited, LuxSci Secure Marketing automatically prevents repetition and infinite loops.

            Automate Your Healthcare Marketing and Engagement Efforts

            LuxSci Secure Marketing is a HIPAA compliant healthcare marketing solution especially designed for the stringent security and regulatory requirements of the healthcare industry. Our solution enables healthcare organizations to confidently communicate with patients and customers at scale without risking compliance violations, driving increased engagement and boosting the ROI of their marketing campaigns in the process. 

             

            The latest version of LuxSci’s Secure Marketing solution with Automated Workflow functionality streamlines your company’s outreach efforts, saving considerable time, reducing human effort, and facilitating intelligent Contact management. 

            What’s more, LuxSci’s reporting capabilities empower you to carefully track the results of your healthcare engagement campaigns, gaining insights at every step, including:

            • Which Contacts received particular messages
            • Who engaged with email communication, and how
            • Precise points where drop-offs in engagement occur
            • The engagement achieved with each Step in the Workflow

            To learn more about LuxSci’s Secure Marketing solution and how Automated Workflows boost engagement for your healthcare marketing and communications campaigns, contact us today.

             

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            healthcare marketing management

            What Is Healthcare Marketing Management For Medical Practices?

            Healthcare marketing management coordinates promotional activities, patient acquisition strategies, and compliance oversight to help medical practices attract new patients while adhering to HIPAA privacy regulations and professional advertising standards. Medical facilities require healthcare marketing management to oversee digital campaigns, traditional advertising efforts, community outreach initiatives, and patient retention programs across multiple promotional channels while ensuring all activities meet regulatory requirements and produce measurable patient acquisition outcomes.

            So, why do some medical practices thrive while others struggle with patient acquisition? The answer is effective healthcare marketing management. Without dedicated oversight, promotional efforts scatter in different directions, budgets vanish without measurable results, and compliance violations create expensive legal problems.

            Patient Demographics in Healthcare Marketing Management

            Understanding your target audience begins with data analysis. Age groups, geographic boundaries, insurance coverage patterns, and prevalent medical conditions within your service area shape every promotional decision. Healthcare marketing management teams dive deep into existing patient records, uncovering referral patterns that reveal which sources generate the highest value patients.

            Competitive intelligence gathering takes multiple forms. Some practices hire mystery shoppers to evaluate competitor services. Others analyze online reviews, pricing structures, and promotional messaging. Smart management uses this intelligence to identify market gaps rather than copying unsuccessful strategies from neighboring practices.

            Budget Allocation in Healthcare Marketing Management

            The amount practices should spend on digital versus traditional advertising depends on patient demographics, local market conditions, and practice specialties. Younger patients respond better to social media campaigns, while older demographics prefer direct mail and radio advertising. Healthcare marketing management level these preferences against available budgets.

            Compliance costs eat into promotional budgets more than most practices realize. Legal reviews for promotional materials, staff training on privacy regulations, and business associate agreements with vendors all require financial investment. Practices that skip these expenses face much larger costs when regulatory violations occur.

            Digital Campaigns & Healthcare Marketing Management

            Your practice website is the digital front door for new patients. But websites alone don’t generate appointments. Search engine optimization, pay-per-click advertising, social media engagement, and content marketing must work together seamlessly. Healthcare marketing management orchestrates these elements to create comprehensive digital presence.

            Content creation poses challenges in healthcare. Educational articles about medical conditions can attract patients searching for information. However, any content featuring patient stories or treatment outcomes requires careful authorization management. One unauthorized patient photo or testimonial can trigger costly HIPAA violations.

            Compliance Integration Protects Promotional Investments

            HIPAA violations from promotional activities result in average penalties exceeding $100,000 per incident. Healthcare marketing management prevents these disasters through systematic compliance integration. Every promotional campaign, vendor relationship, and content piece undergoes privacy review before launch. Documentation proves compliance during regulatory audits. Smart practices maintain detailed records of patient authorizations, vendor agreements, and staff training completion. These records protect practices when investigators examine promotional activities for potential privacy violations.

            Community Outreach to Build Healthcare Marketing Management

            Local health fairs provide face-to-face patient interaction opportunities that digital campaigns cannot replicate. However, these events require careful planning to maximize return on investment while protecting patient privacy. Healthcare marketing management coordinates booth staffing, educational materials, and follow-up procedures to convert event contacts into scheduled appointments. Referral relationships with other healthcare providers generate consistent new patient flows. But referral agreements must comply with anti-kickback laws and fraud prevention regulations. Healthcare marketing management navigates these legal requirements while building mutually beneficial professional relationships.

            Performance Analytics Guide Healthcare Marketing Management Optimization

            Which promotional channels generate the most valuable patients? Website analytics, call tracking systems, and appointment scheduling data provide answers. Healthcare marketing management uses this information to optimize budget allocation and eliminate wasteful spending on ineffective promotional channels. Patient lifetime value calculations reveal which acquisition strategies produce the best long-term results. Some promotional channels attract patients who schedule one appointment and never return. Others generate loyal patients who refer family members and friends.

            Implementation Coordination

            Successful promotional campaigns require precise timing and resource coordination. Campaign launches, content publication schedules, and community event participation must align with practice capacity and seasonal patient demand patterns. Healthcare marketing management prevents promotional success from overwhelming practice operations. Seasonal planning creates promotional opportunities that many practices miss. Flu vaccination campaigns, summer sports injury prevention, and back-to-school wellness checks all present timely promotional angles. Healthcare marketing management preparation captures these opportunities while competitors scramble to react.

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            In-Home Care Email Use Cases

            HIPAA-Compliant Email: 7 Use Cases for In-Home Care

            The demand for in-home care is growing as patients increasingly seek personalized, convenient healthcare in the comfort of their homes. A key reason for this increase is the rise in the number of baby boomers, i.e., people aged 65 and older, opting for in-home care.

            In fact, as of 2020, there were approximately 76.4 million Baby Boomers in the United States, with projections indicating that by 2040, there will be roughly 80.8 million Americans over the age of 65. Consequently, the need for in-home care services will only grow to accommodate the health needs of this expanding demographic. 

            For in-home care providers, remaining competitive in this space requires increased levels of patient engagment over digital channels and the inclusion of protected health information (PHI) to personalize communications. As a result, incorporating secure, HIPAA-compliant email communications and campaigns into your in-home patient outreach efforts both enhances engagement and yields significant operational and financial benefits. 

            In this post, we explore 7 impactful use cases for HIPAA-compliant secure communications for in-home care, including how providers can harness them to achieve their efficiency goals and growth objectives, while improving health outcomes for patients.

            What Are the Benefits of HIPAA-Compliant Email for In-Home Care Providers?

            Before we dive into the most common email use cases for in-home care providers, let’s look at why adopting secure, personalized communication strategies offer several advantages:

            • Avoiding the Consequences of HIPAA Non-compliance: including sensitive patient data in communications without implementing the security measures required by HIPAA can incur financial (fines, compensation), operational (time spent mitigating security threats), and reputational (being seen as untrustworthy with PHI) consequences. 
            • Enhanced Efficiency and Outcomes: streamlined communications, such as automated appointment reminders, reduce administrative tasks and missed appointments, allowing staff to spend more of their time engaging patients to drive better health outcomes.
            • Improved Patient Satisfaction: timely, relevant, and personalized communications demonstrate a commitment to patient well-being and positive engagements, fostering trust and loyalty.
            • Cost Savings: Secure, personalized communications lead to significant cost reductions by preventing miscommunications and the resulting complications. 
            • Increased brand connection: with HIPAA-compliant communications, you can foster a better understanding of the full extent of your capabilities, the value you provide, and, ultimately, the vital role you play in your patients’ healthcare journey. 

            High-Impact HIPAA-Compliant Use Cases for In-Home Care

            1. Appointment Reminders

            Missed appointments are a substantial financial burden on healthcare organizations. In the U.S., they result in an estimated $150 billion in losses annually, with each no-show costing businesses approximately $200 per hour. 

            Sending personalized, secure appointment reminders via HIPAA-compliant email and text messaging can significantly reduce no-show rates, cutting costs, boosting revenue, and, most importantly, increasing patient adherence to care. Better still, appointment reminders can be automated, e.g., with confirmations sent at the time of booking and reminders scheduled to go out a few days before the appointment. This not only ensures consistent communication, with minimal additional administrative overhead, but also increases the utility and value of the in-home care service.  

            2. Follow-Up Communications

            Frequent follow-up email communications are an effective way to monitor a patient’s progress, ensuring adherence to treatment plans and enabling them to adapt a health regime according to potential changes in their condition. 

            A few examples of situations that warrant a follow-up email include:  

            • After an initial consultation
            • After an appointment with an in-home care professional
            • After a treatment or surgery
            • After in-home medical equipment training 
            • After a patient has started a new course of medication

            Follow-up email communications could include advice on booking a subsequent appointment, aftercare advice, or guidelines for taking medication. Again, as with appointment reminders, follow-up emails can be automated to streamline the process. 

            3. Personalized Treatment Plans

            Tailoring treatment plans to fit a patient’s specific needs enhances treatment efficacy and reduces the likelihood of adverse effects. Secure email plays a crucial role in the development and distribution of treatment plans, which always include PHI, providing a channel by which healthcare providers can share sensitive patient data quickly and coordinate on any courses of action.

            Email security measures, such as encryption, access control, and user authentication protect patient data from the malicious efforts of cybercriminals, while ensuring compliance with HIPAA’s Security Rule.  

            4. Care Coordination

            Effective care coordination is essential for in-home care success where multiple healthcare professionals, such as nurses, therapists, and caregivers, must consistently collaborate to deliver high levels of patient care. 

            Offering critical functions such as treatment updates and emergency alerts, HIPAA-compliant email communications can ensure that all necessary parties remain in the loop about any situations regarding their shared patients. Additionally, integrating HIPAA-compliant email with a customer data platform (CDP) solution, electronic health record (EHR) systems, or any other system where PHI resides, allows in-home care providers to access and update patient records in real time, ensuring access to up-to-date information across the care team.

            5. Proactive Patient Education

            Educating patients through secure, personalized communications helps to enhance their competence in matters regarding their health, thereby increasing confidence in their ability to manage their healthcare journey more effectively, and resulting in greater engagement. Using PHI to segment patients by their condition or certain demographics (e.g., age, gender, lifestyle factors) and send them relevant educational materials is a powerful way for in-home care providers to offer additional value. This could include: 

            • Advice on managing a particular condition of injury, e.g., chronic disease management
            • Informing patients and customers of events related to their present state of health, e.g., classes for expectant mothers, support groups for cancer patients, etc. 
            • Tips related to improving their health according to recent diagnoses and known lifestyle factors, e.g., smoking cessation strategies, dietary advice, etc.  

            Patient education is such an effective use of HIPAA-compliant email because it can be done frequently. Plus, it offers the additional benefits of helping to position the in-home care provider as an expert, increasing patient trust and boosting adherence to prescribed health advice. 

            6. Collecting Patient and Customer Feedback

            Another simple, yet powerful use of secure email communication is to collect feedback and intelligence from patients, via integrated, secure email and forms, for review requests, surveys, and polls. By gaining insight into how your patients and customers feel about the quality of your in-home care products and services, you can pinpoint areas for improvement. As well as increasing customer satisfaction levels, this will also present opportunities to root out inefficiencies and cut costs in the process. 

            Additionally, asking for feedback helps increase patient trust, because you’ve displayed a commitment to improving your service and that you’re interested in the opinion of your patients and customers. 

            7. Health Alerts

            HIPAA-compliant email is a helpful tool for making patients aware of situations or circumstances that could adversely affect their health. This could include alerts about virus outbreaks in their area or adverse weather events that could affect their in-home healthcare provision. To maximize value, these email alerts can be paired with advice to help patients through potential health emergencies, such as information on vaccine drives, activities to avoid during a period of rough weather, and support resources should they require more assistance.  

            Elevate Your In-Home Care Communications with LuxSci HIPAA-Compliant Email

            LuxSci stands at the forefront of secure healthcare communications, offering HIPAA-compliant email, text, forms and marketing solutions for the security and compliance needs of in-home care providers. With over 25 years of experience, LuxSci provides secure high-volume email solutions, solutions for making Google Workspace and Microsoft 365 HIPAA-compliant, secure text messaging, and secure forms solutions that enable personalized, efficient, and effective patient engagement across a variety of channels. 

            Using LuxSci’s suite of secure communication tools, in-home care providers can streamline their operations, drive better, more personalized engagement, and improve health outcomes for the growing numbers of patients looking for healthcare services at home. Contact LuxSci today to learn more.

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            HIPAA Email Retention Policy

            What Should a HIPAA Email Retention Policy Include?

            A HIPAA email retention policy should include classification procedures for different email types, retention schedules based on content and legal requirements, secure storage and disposal methods, access controls for archived communications, and compliance monitoring procedures. The policy must address both HIPAA documentation requirements and broader legal obligations while providing clear guidance for staff implementation and ongoing management. Healthcare organizations need comprehensive retention policies that address complex regulatory landscapes without creating unnecessary administrative burden. Well-designed policies help ensure compliance while managing storage costs and supporting operational efficiency across the organization.

            Email Classification and Categorization Guidelines

            Content-based categories help staff identify appropriate retention periods by distinguishing between patient care communications, administrative messages, and marketing materials. Each category should have clear examples and decision criteria to ensure consistent application. PHI identification procedures enable staff to recognize when email communications contain protected health information requiring special handling and extended retention periods. These procedures should address obvious PHI like patient names as well as indirect identifiers that could reveal patient information. Business purpose classification distinguishes between emails supporting patient treatment, healthcare operations, payment activities, and other organizational functions. Different business purposes may trigger different retention requirements under various regulatory programs.

            Retention Schedule Specifications

            Minimum retention periods should reflect the longest applicable requirement from HIPAA email retention policy, state medical record laws, federal programs, and organizational needs. The policy should clearly state these periods for each email category and explain the basis for each requirement. Maximum retention limits help organizations manage storage costs and reduce litigation exposure by establishing when emails should be destroyed unless legal holds or other special circumstances require continued preservation. These limits should balance compliance needs with practical considerations. Exception procedures provide guidance for situations requiring deviation from standard retention schedules such as litigation holds, ongoing investigations, or patient access requests. These procedures should specify approval processes and documentation requirements for exceptions.

            Storage and Archive Management Requirements

            Security standards for archived emails must maintain the same level of PHI protection as active communications throughout the retention period. The policy should specify encryption requirements, access controls, and monitoring procedures for archived communications. Storage location specifications define where different types of email communications should be preserved including on-premises systems, cloud services, or hybrid approaches. These specifications should address data sovereignty, vendor requirements, and disaster recovery needs. Migration procedures ensure that archived emails remain accessible as technology systems change over time. The policy should address format preservation, system upgrades, and vendor transitions that could affect archived email accessibility.

            Access Control and Retrieval Procedures

            Authorization requirements define who can access archived email communications and under what circumstances. The policy should establish role-based permissions that limit access to personnel with legitimate business needs while maintaining audit trails. Search and retrieval protocols provide step-by-step procedures for locating archived emails during audits, legal discovery, or patient access requests. These protocols should specify search parameters, documentation requirements, and quality control measures. Emergency access procedures enable retrieval of archived communications during urgent situations when normal approval processes might delay patient care. These procedures should include alternative authorization methods and enhanced audit requirements.

            Disposal and Destruction Standards

            Secure deletion methods ensure that email content and metadata are completely removed when retention periods expire. The policy should specify approved destruction techniques that prevent unauthorized recovery of PHI from disposed communications. Certification requirements mandate documentation of email destruction activities including dates, methods used, and personnel responsible. These certifications support compliance demonstrations and help track disposal activities across the organization. Media destruction procedures address proper disposal of storage devices containing archived emails when equipment reaches end of life. A HIPAA email retention policy should specify physical destruction or certified wiping procedures that prevent PHI recovery.

            Compliance Monitoring and Audit Support

            Review schedules establish regular assessment of email retention practices to ensure continued compliance with policy requirements and changing regulations. These reviews should evaluate policy effectiveness, system performance, and staff compliance. Audit preparation procedures provide guidance for responding to regulatory reviews or legal discovery requests involving archived email communications. These procedures should include search protocols, production formats, and timeline management. Performance tracking helps organizations measure their success in meeting retention obligations while identifying areas needing improvement. Key metrics might include retention compliance rates, retrieval response times, and storage cost management.

            Staff Training and Implementation Guidance

            Training requirements specify education that personnel must receive about email retention obligations and their role in policy implementation. Training should cover classification procedures, retention schedules, and proper handling of archived communications. Implementation timelines provide realistic schedules for deploying new retention policies while allowing adequate time for staff training, system configuration, and process development. These timelines should consider organizational capacity and change management needs. Resource allocation addresses personnel, technology, and financial requirements for effective email retention policy implementation. The policy should specify roles and responsibilities while identifying budget needs for ongoing operations.

            Legal and Regulatory Compliance Integration

            Regulatory coordination ensures that a HIPAA email retention policy is adhered to, aligning with requirements from state laws, federal programs, and professional licensing boards. The policy should identify all applicable requirements and explain how conflicts are resolved. Legal hold procedures provide immediate preservation capabilities when litigation is anticipated or pending. These procedures should include notification processes, scope determination, and coordination with legal counsel to ensure comprehensive preservation. Update mechanisms ensure that retention policies remain current as regulations change or organizational needs evolve. A HIPAA email retention policy should specify review frequencies, approval processes, and communication procedures for policy modifications.

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            Is AWS IAM HIPAA Compliant

            Is AWS IAM HIPAA Compliant?

            AWS Identity and Access Management (IAM) can be part of a HIPAA-compliant environment when properly configured and used under a Business Associate Agreement (BAA) with Amazon. IAM itself provides the access control mechanisms necessary for protecting healthcare data, but doesn’t automatically create HIPAA compliance. Healthcare organizations must implement appropriate IAM policies, permission boundaries, and monitoring to become HIPAA compliant.

            Access Control Management

            AWS IAM manages access permissions for AWS resources through users, groups, and roles with various policies. Healthcare organizations use IAM to restrict who can access protected health information stored in AWS services. This service helps fulfill the HIPAA Security Rule requirements for access management and authorization controls. IAM enables detailed permissions that follow the principle of least privilege, giving users only the access they need to perform their jobs. While IAM provides these security capabilities, healthcare organizations remain responsible for configuring them properly to be HIPAA compliant.

            Configuration Steps

            Healthcare organizations must implement particular IAM configurations to support HIPAA compliance. Multi-factor authentication adds an extra verification layer beyond passwords for accounts accessing patient data. Permission boundaries limit maximum privileges that can be granted to users or roles. IAM policies should restrict access based on job functions and responsibilities. Regular access reviews verify that permissions remain appropriate as staff roles change. Password policies enforce complexity requirements and regular rotation. Organizations typically document these configuration decisions as part of their overall security planning to demonstrate efforts to become HIPAA compliant.

            Audit Trail Implementation

            HIPAA requires tracking who accesses protected health information and when this access occurs. AWS IAM integrates with CloudTrail to log all user activities and API calls. These logs create audit trails showing who performed what actions on healthcare data. Organizations must configure appropriate log retention periods based on their compliance requirements. Monitoring tools should alert security teams about suspicious activities like failed login attempts or unusual access patterns. This monitoring capability helps organizations identify potential security issues and respond promptly to maintain HIPAA compliance.

            Complementary AWS Security Services

            IAM works with other AWS services to create a complete HIPAA compliance environment. AWS Organizations helps manage multiple accounts with centralized policy control for healthcare environments. AWS Key Management Service (KMS) handles encryption keys that protect healthcare data. AWS Secrets Manager securely stores database credentials and API keys. AWS Control Tower provides guardrails that enforce security policies across multiple accounts. Healthcare organizations often implement these services together to create thorough security architectures. This integrated approach helps maintain consistent controls across all systems handling protected health information.

            Permission Management Approaches

            Effective IAM policy management forms an essential part of maintaining HIPAA compliance. Organizations should document their IAM policy creation and review processes. Templates for common healthcare roles help maintain consistency when creating new accounts. Regular policy reviews identify and remove unnecessary permissions. Automated tools can validate that policies align with security standards and best practices. Changes to IAM permissions should follow change management procedures with appropriate approvals. These practices help organizations maintain proper access controls throughout their AWS environment.

            BAA HIPAA Compliant Requirements

            AWS offers a Business Associate Agreement covering IAM and other services used for protected health information. This agreement establishes AWS as a business associate under HIPAA regulations. Healthcare organizations must execute this BAA before storing any patient data in AWS. The agreement covers AWS services listed in AWS’s compliance documentation, with IAM included among eligible services. Organizations remain responsible for properly configuring and managing IAM despite the BAA coverage. Regular compliance reviews should verify that IAM implementations continue to meet both AWS best practices and HIPAA requirements.

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            Email HIPAA Compliance

            Is ActiveCampaign HIPAA Compliant?

            ActiveCampaign is a cloud-based marketing automation platform that helps organizations manage their email marketing, customer relationships, and sales automation, and it can be HIPAA compliant for enterprise deployments. The platform’s automation capabilities enable organizations to streamline their workflows and carry out marketing campaigns with less administrative overhead, saving both time and money. Additionally, ActiveCampaign’s advanced segmentation tools allow companies to personalize campaigns according to demographics, behavior, and past interactions.

             

            While these capabilities are highly sought after by healthcare organizations who want to enhance their engagement with patients and customers, they require one characteristic above all in their marketing platform of choice: HIPAA compliance.

             

            More specifically, for a company to send electronic protected health information (ePHI) through an email marketing platform, it must comply with the Health Insurance Portability and Accountability Act (HIPAA).

             

            Let’s take a closer look…

            Is ActiveCampaign HIPAA Compliant?

            Firstly, to address the question directly – is ActiveCampaign HIPAA compliant? – it is not HIPAA-compliant by default. Healthcare organizations can only conduct HIPAA compliant marketing campaigns if they are signed up for the Enterprise version of the solution.

             

            Our findings revealed that companies are required to configure ActiveCampaign accordingly to ensure HIPAA compliance. Again, that healthcare organizations need to ensure compliance themselves – and how they do so – isn’t made 100% clear in any of the company’s literature.

             

            ActiveCampaign’s Security Features

             

            ActiveCampaign does not provide email encryption, which prevents the safe usage of PHI data in emails. This limits your ability to engage patients with personalized and relevant messages that result in more opens, clicks and conversions.

             

            ActiveCampaign’s sole mention of HIPAA compliance is on their security features page, on which they state:

            “ActiveCampaign is heavily focused on GDPR, SOC 2, and HIPAA compliance. We constantly improve our security to go above and beyond compliance standards.”

             

            Now, while they don’t go into further detail, ActiveCampaign does indeed feature some security controls that lend themselves towards HIPAA compliance. These include:

             

            • Single Sign-On (SSO): users can sign into ActiveCampaign through an existing identity provider, such as Google, without requiring a separate set of credentials. This helps protect data through stronger access control and allows for simpler user authentication.
            • Multi-Factor Authentication (MFA): ActiveCampaign supports MFA, requiring users to verify their identity through text or time-based one-time password (TOTP) authentication. This adds another layer of security, in line with HIPAA regulations, and is something that could be more emphasized when changes to the Security Rule come into effect later this year. 
            • Automatic Session Timeouts: idle sessions are automatically logged out after a short amount of time: protecting them from session hijacking and related cyber threats. 

            Additionally, users are responsible for setting up the proper email authentication protocols themselves, including:

             

            • SPF (Sender Policy Framework): Specifies authorized mail servers for your domain.

            • DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, verifying their authenticity.

            • DMARC (Domain-based Message Authentication, Reporting & Conformance): Provides instructions to email providers on handling messages that fail SPF or DKIM checks.

            Setting up these protocols helps fight against email spoofing and phishing attacks, ensuring that your emails are recognized as legitimate by recipients’ mail servers.

             

            Will ActiveCampaign Sign a BAA?

             

            Now, even with some security features and stating they are focused on compliance, a marketing platform can’t truly comply with HIPAA regulations unless they sign a Business Associate Agreement (BAA).

             

            Subsequently, ActiveCampaign is willing to sign a BAA, but only for their enterprise customers; this can be arranged by talking to a dedicated account manager who accompanies this version of their solution. 

            Discover HIPAA Compliant Alternatives to ActiveCampaign

            As this post illustrates, while it is possible to make ActiveCampaign HIPAA-compliant, it’s not straightforward. Fortunately, there are alternative email and marketing solutions that are fully HIPAA-compliant – out-of-the-box – removing the guesswork and ambiguity from securing your digital communications and allowing you to focus on engaging with your patients and customers. This includes LuxSci Secure Marketing, which enables healthcare organizations to proactively reach patients and customers with HIPAA compliant email marketing campaigns that can securely include PHI for increased engagement, lead generation and sales.

             

            Discover how LuxSci can elevate your secure healthcare engagement efforts with PHI data, resulting in better health outcomes for your patients, in addition to enhancing your brand identity and achieving your company’s growth objectives. Reach out today for a call or demo.

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