As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top […]
Effective HIPAA Compliant Email Campaigns: A Step-By-Step Guide
In the healthcare industry, ensuring HIPAA compliance is essential when carrying out email campaigns that contain protected health information (PHI), […]
Secure Texting Apps for Healthcare: Are They Safe?
As today’s healthcare patients demand more personalized and efficient care, secure communication tools have become a requirement for modern multi-touch […]
How to Personalize Healthcare with PHI Data
Recent research from McKinsey & Company indicates that people prefer more personalized experiences when engaging with companies, businesses and providers. […]
Why Is Marketing Important to a Medical Practice?
Marketing helps medical practices attract new patients, retain existing ones, build their reputation, and communicate their value in competitive healthcare […]
What Are the 4 Ps of Healthcare Marketing
Successful healthcare marketing combines four key elements – Product, Price, Place, and Promotion – to effectively reach patients, customers and […]
How Do You Market a Medical Product?
Marketing medical products requires balancing regulatory compliance with effective promotion strategies. Healthcare marketers develop messaging that communicates product benefits while […]
6 Email Marketing Best Practices for Healthcare
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA […]
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