A VPN (Virtual Private Network) is not explicitly required by HIPAA regulations, but many healthcare organizations use VPNs as part […]
How are B2B and B2C Strategies Used in Healthcare Marketing?
Healthcare marketing employs distinct B2B and B2C strategies to reach different audiences within the medical and healthcare product and services […]
What is Marketing Management in the Medical Field?
Marketing management in the medical field involves planning, implementing, and measuring promotional strategies that attract patients while maintaining healthcare regulatory […]
How to Write a Marketing Plan for Healthcare Organizations?
An effective healthcare marketing plan outlines strategies to reach patients, customers, partners, and healthcare organization, while meeting business growth targets. […]
Leveraging PHI Data: Advanced Strategies for Personalized Engagement
As the healthcare industry grows increasingly competitive, personalized engagement has become a key differentiator for companies aiming to better connect […]
How to Improve Patient Engagement with Secure Communications
As people demand more personalized experiences from their healthcare companies and providers, patient engagement is increasingly emerging as a top […]
Effective HIPAA Compliant Email Campaigns: A Step-By-Step Guide
In the healthcare industry, ensuring HIPAA compliance is essential when carrying out email campaigns that contain protected health information (PHI), […]
Secure Texting Apps for Healthcare: Are They Safe?
As today’s healthcare patients demand more personalized and efficient care, secure communication tools have become a requirement for modern multi-touch […]
How to Personalize Healthcare with PHI Data
Recent research from McKinsey & Company indicates that people prefer more personalized experiences when engaging with companies, businesses and providers. […]
Why Is Marketing Important to a Medical Practice?
Marketing helps medical practices attract new patients, retain existing ones, build their reputation, and communicate their value in competitive healthcare […]
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