LuxSci

New Reporting Features Go Deeper on Email Deliverability Statistics, Trends and Analysis

LuxSci Secure Email Reporting Statistics

We recently rolled out new email reporting features, taking deliverability depth and analysis to new levels. If you’re a current LuxSci customer and haven’t checked them out, now’s the time. If you’re new to LuxSci, learn more below, and don’t hesitate to reach out for more info – or a demo.

LuxSci secure communications solutions have always featured rich reporting on email deliverability, including volumes and percentages for emails:

  • in queue
  • opened
  • clicked
  • failed
  • secured

With our latest release, we made these powerful statistics easier to consume and analyze with an improved user interface for more efficiency and greater ease-of-use. Users can simply select the type of report they’d like and customize it using a range of filtering selections. This is great for diving deeper into your email performance to make adjustments on-the-fly, and to spot trends or opportunities for better engagement that you may have missed before.

New UI – Email Deliverability Statistics

LuxSci Secure Email Reporting Statistics

Get more granular, ID trends in real time with Split Reporting

As part of this release, we are pleased to introduce our Split Reporting feature, which empowers users to drill down on email deliverability statistics across a range of parameters, including:

  • subject
  • from address
  • recipient domains
  • marketing ID or campaign
  • custom field

For example, users can analyze email deliverability statistics by subject to determine which ones are performing best, by use case to track results by campaign, or to track performance by recipient email domains. With split reporting, users also can analyze email volumes across queued, delivered, opened, failed and clicked parameters, and determine click-through rates (CTR) to measure effectiveness and ROI of campaigns.

New Feature Example – Split Reporting by Recipient Domain

LuxSci Secure Email Split Reporting

If you’d like to learn more, reach out and connect with us today!

 

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LuxSci Oiva Health

LuxSci and Oiva Health Combine to Form Transatlantic Healthcare Communications Group

Boston & Helsinki, February 12, 2026 – LuxSci, a provider of secure healthcare communications solutions in the United States, and Oiva Health, a Nordic provider of Digital Care solutions in social and healthcare services, today announced that the companies are joining forces. Backed by Main Capital Partners (“Main”), the combination brings together two complementary platforms and teams, forming a strong transatlantic software group focused on secure healthcare communications.

Founded in 1999, LuxSci is a U.S. provider of HIPAA‑compliant, secure email, marketing, and forms solutions. Its application and infrastructure software enable organizations to securely deliver personalized, sensitive data at scale to support a broad range of healthcare communications and workflows including care coordination, benefits and payments, marketing, wellness communications, after care and ongoing care. Certified by HITRUST for the highest levels of data security, LuxSci serves dozens of healthcare enterprises and hundreds of mid‑market organizations.

Founded in 2010, Oiva Health is a provider of digital care and communications solutions in the Nordics. Headquartered in Finland, with additional offices in Denmark, Norway, and Sweden, Oiva Health offers digital care and digital clinic solutions – including digital visits, secure messaging, online scheduling and appointments, and caregiver communications – serving the long-term care, especially elderly care, and occupational healthcare verticals. The company employs approximately 60 people and has recently expanded across the Nordic region, with a growing presence in Norway and Sweden.

The combination of LuxSci and Oiva Health creates a larger, cross Atlantic group with complementary solutions, serving the U.S. and European markets. Together, the companies offer healthcare providers, payers, and suppliers a comprehensive suite of tools to communicate securely and compliantly, spanning communications, workflows, and virtual care delivery.

Daan Visscher, Partner and Co-Head North America at Main, commented: “We are pleased to announce this cross Atlantic transaction, creating an internationally active secure communications player within the healthcare and home care space. The combined product suite enables healthcare organizations to drive much needed efficiency gains in healthcare provision addressing a global trend of rising costs, aging population, and increasing pressure on resources needed to provide high-quality care.”

Mark Leonard, CEO of LuxSci, said, “We are thrilled to join forces with Oiva Health and believe that together we can truly make a difference in healthcare coordination, access, and delivery. We see an exciting path forward with our customers benefiting from an end-to-end, secure and compliant approach to optimizing both healthcare communications and today’s frontline workers, which we need now more than ever.”

Juhana Ojala, CEO at Oiva Health, concluded, “We look forward to this new chapter together with LuxSci. We are very excited about the strong alignment between our solutions, which especially strongly positions us to expand our flagship Digital Care offering to the high-potential U.S. care market – from care coordination to care delivery to in-home and institutional care.”

Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.

[END OF MESSAGE]

About LuxSci

LuxSci is a U.S.-based provider of secure healthcare communications solutions for the healthcare industry. The company offers secure email, marketing, forms and hosting, delivering HIPAA‑compliant communication solutions that enable organizations to safely manage and transmit sensitive data. Founded in 1999, LuxSci serves more than 1,900 customers across healthcare verticals, including providers, payers, suppliers, and healthcare retail, home care providers, and healthcare systems, as well as organizations operating in other highly regulated industries. LuxSci is HITRUST‑certified with example clients being Athenahealth, 1800 Contacts, Lucerna Health, Eurofins, and Rotech Healthcare, among others.

About Oiva Health

Oiva Health is a Digital Care provider in the Nordics, offering a comprehensive Digital Platform for integrated health and care services to digitalize primary healthcare, social care, hospital healthcare and long-term care services. The company was founded in 2010 and currently employs approximately 60 people in Finland, Denmark, Norway, and Sweden serving domestic municipalities, customers and partners, such as City of Helsinki, Keski-Suomi Welfare Region, Länsi-Uusimaa Welfare Region in Finland, and Viborg municipality in Denmark with its Digital Care platform. Annually over 5 million customer contacts are handled digitally through Oiva Health’s Digital Care and Digital Clinic platforms.  

About Main Capital Partners

Main Capital Partners is a software investor managing private equity funds active in the Benelux, DACH, the Nordics, France, and the United States with approximately EUR 7 billion in assets under management. Main has over 20 years of experience in strengthening software companies and works closely with the management teams across its portfolio as a strategic partner to achieve profitable growth and create larger outstanding software groups. Main has approximately 95 employees operating out of its offices in The Hague, Düsseldorf, Stockholm, Antwerp, Paris, and an affiliate office in Boston. Main maintains an active portfolio of over 50 software companies. The underlying portfolio employs approximately 15,000 employees. Through its Main Social Institute, Main supports students with grants and scholarships to study IT and Computer Science at Technical Universities and Universities of Applied Sciences.

The sender of this press release is Main Capital Partners.

For more information, please contact:

Main Capital Partners
Sophia Hengelbrok (PR & Communications Specialist)

sophia.hengelbrok@main.nl

+ 31 6 53 70 76 86

HIPAA Compliant Email

Rethinking HIPAA Compliant Email – Not Just a Checkbox

The compliance-only mentality is outdated.

Let’s be honest—when most healthcare organizations think about HIPAA compliant email, it’s usually in the context of avoiding fines or satisfying checklists. And while yes, compliance is critical, viewing it only through the lens of risk management is a missed opportunity.

In reality, HIPAA compliant email, when implemented properly, is one of the most powerful tools for patient and customer engagement. Why? Because it unlocks the ability to leverage protected health information (PHI) safely, enabling personalized, timely, and high-impact email communication that drives better engagement, satisfaction, and outcomes.

What Makes Email Truly HIPAA Compliant?

As a reminder, HIPAA compliant email requires that protected health information (PHI) is safeguarded both in transit and at rest. That means your email provider must:

  • Use encryption at all times
  • Be access-controlled
  • Include audit logs
  • Be stored and transmitted in a secure manner
  • Provide a Business Associate Agreement

Regular email services just don’t cut it. In fact, most consumer or marketing email platforms like Sendgrid or Constant Contact, while great at sending email, are not HIPAA compliant or have limitations when it comes to using PHI in your messages. Even when bolted-on encryption solutions are used, they often lack the flexibility, scalability, and automation needed for safe and effective healthcare email engagement.

LuxSci goes beyond the basics with policy-based encryption, secure TLS, PKI encryption and escrow/secure portal options. LuxSci’s SecureLine™ encryption technology dynamically selects the appropriate encryption method based on recipient capabilities and messaging context and can be configured to enforce secure delivery automatically according to organizational policies. LuxSci also provides the ability to enforce advanced multi-factor authentication. Every message is tracked with full audit trails—no guesswork, no loose ends.

The Real Opportunity – Secure, Personalized Email with PHI

Using PHI to Drive Personalized Messaging
Imagine sending a personalized reminder to a diabetic patient about an upcoming check-up. Or reaching out to new mothers with postnatal care resources tailored to their needs. Or sending automated email workflows to all your members to accelerate and increase new plan enrollments. Or email customer and prospects about a new product upgrade or new service offering. The list goes on. That’s the power of PHI-personalized email—when done securely.

Targeted Segmentation with Sensitive Data
With HIPAA compliant email solutions like LuxSci, you can segment your audience based on real health data with high levels of precision, such as chronic conditions, appointment history, insurance status, health risks, and more, without compromising patient trust or security.

Breaking the One-Size-Fits-All Approach in Healthcare Email
Generic email blasts are over. Modern patients expect personalization. With LuxSci, you can deliver highly targeted, highly secure emails with encrypted content, while staying HIPAA compliant.

Real Business Results from Secure Email

Here’s how secure, personalized email can drive improved results across a range of healthcare communications, including:

  • Increased Patient Appointments and Follow-ups – Sending encrypted, personalized appointment reminders and follow-up notices can reduce no-shows and boost overall appointment volume.
  • Boosting Preventative Care with Outreach Campaigns – Preventative campaigns (think flu shots or cancer screenings) sent securely to the right segments can lead to higher response rates, better health outcomes, and a lower cost of care.
  • Improving Health Plan Enrollments – Targeted email outreach during open enrollment, tailored by eligibility or plan type, and powered by automated workflows leads to higher enrollments and lower call center costs.
  • Driving Awareness and Sales of New Services or Products – Have a product upgrade offer, new wellness program or telehealth service? Send secure, PHI-informed HIPAA compliant email to the right audience for increased sales and faster adoption.
  • Optimize Explanation of Benefits NoticesReplace snail mail with email that’s fast, reliable and trackable, ensuring customers are informed and compliance is met.

The Healthcare Marketer’s Secret Weapon: Using PHI Responsibly

In a world moving away from third-party cookies, first-party data is more valuable than ever, and PHI is the most powerful form of it in healthcare. With secure HIPAA compliant email, PHI doesn’t have to be locked away. Marketers can safely use it to understand patient needs and send relevant, timely messages. PHI-driven segmentation lets you build hyper-targeted campaigns that speak to relevant conditions, unique needs and timely topics, increasing open rates, clicks throughs, and campaign conversions.

Meeting the Personalization Demands of Today’s Patients and Customers

HIPAA-compliant email is no longer just about checking a box. It’s about unlocking the full potential of your patient and customer data to drive better engagement, healthier outcomes, and measurable business results.

In closing, below are some final thoughts on how secure, HIPAA compliant email delivers long-term value for your organization and better connections with your patients and customers, including:

    • Future-Proofing Healthcare Engagement – Patients expect Amazon-level personalization. HIPAA-compliant tools let you meet those expectations securely.

    • Adapting to Data Privacy Regulations Beyond HIPAA – From GDPR to state-level privacy laws, secure communication is no longer optional, it’s foundational.

    • Building Trust Through Secure Communication – Each secure, personalized message sent is a trust-building moment with your patients and customers.

Why LuxSci? The Infrastructure Behind the Performance

With LuxSci’s secure email infrastructure and email marketing solutions, healthcare organizations can confidently personalize communication, reach patients more effectively, and fuel growth with PHI-safe segmentation, messaging, and email automation.

LuxSci takes data security and email performance to the next level by offering dedicated cloud infrastructure for each customer, which means your email campaigns aren’t slowed down by other vendors on shared cloud services and your attack footprint is much smaller. In short, you get higher delivery rates and throughput with proven HIPAA compliance and data security.

The future of healthcare engagement is personal, secure, and performance-driven—and it starts with HIPAA compliant email done right.

Reach out today with any questions or to learn more about LuxSci.


FAQs

1. Is HIPAA-compliant email necessary for marketing communications?
Yes—if your emails include or are based on PHI (like appointment reminders, condition-based messaging, or insurance info), you need HIPAA-compliant email and recipient consent to avoid legal risk and preserve patient trust.

2. Can PHI be used in marketing emails under HIPAA?
Yes, with proper consent and secure, HIPAA compliant infrastructure like LuxSci’s, PHI can be safely used in emails for personalized, segmented campaigns.

3. How does LuxSci ensure high email deliverability for healthcare messages?
LuxSci uses dedicated cloud servers for each customer, active email reputation monitoring, and best-practice configurations to ensure high deliverability rates for sensitive emails.

4. Is LuxSci only for marketing teams?
No—LuxSci supports marketing, clinical, operations, and IT teams by enabling secure, compliant email communication across the entire organization.

5. What types of PHI can I use to segment campaigns using LuxSci?
You can segment based on chronic conditions, visit history, insurance status, provider details, age, gender, location, and more—all while staying fully compliant.

HIPAA compliant email

Most Popular LuxSci Blog Posts of 2025

As we close out 2025, healthcare communicators, IT and compliance leaders, and digital marketers face an ever-changing landscape of security threats, regulatory updates, and technology innovations. At LuxSci, we’re committed to helping you with continuous updates and guidance on the future of secure healthcare communications.

In case you missed it, or need a refresh, below are some of our most popular blog posts from 2025. Enjoy!

1. Improve Email Engagement and Marketing Results with Automated Workflows

Automated workflows are transforming how healthcare organizations engage patients and customers — enabling dynamic, event-driven campaigns that easily scale your outreach and keep you HIPAA compliant. In this post, we introduce LuxSci’s Automated Workflows capability for our Secure Marketing healthcare solution. Learn how sequence-based journeys can personalize outreach and optimize engagement with behavior-based triggers that improve campaign performance — without sacrificing data security.

Read the full post: LuxSci Enhances Secure Marketing with Automated Workflows

2. Healthcare Email Threat Readiness Strategies

Email remains a frontline channel for healthcare communications, and a prime target for cyber threats and criminals. This deep-dive into email threat readiness strategies covers essential practices like continuous monitoring, business continuity planning, and workforce training to mitigate email-borne security risks. Whether you’re responsible for clinical systems, marketing, or enterprise IT, this post provides a strategic playbook to strengthen your defenses, while maximizing your results.

Read the full post: Healthcare Email Threat Readiness Strategies

3. HIPAA Compliant Email — 20 Tips in 20 Minutes

For practical guidance you can apply right now, this on-demand webinar distills 20 key tips for HIPAA-compliant email across technical, legal, and operational domains. Whether you’re refining your infrastructure, improving deliverability, or modernizing your data security posture in 2026, this resource is a time-efficient way to elevate your compliance and security.

Read the post and watch the webinar on demand: HIPAA Compliant Email: 20 Tips in 20 Minutes

4. Is SendGrid HIPAA-Compliant? What You Should Know

Choosing the right email provider matters, especially when Protected Health Information (PHI) is at stake. In this post, we examine SendGrid’s capabilities in the context of HIPAA compliance, outline what it takes to send PHI securely, and offer guidance on evaluating third-party services for secure healthcare email and communication needs.

Read the full post: Is SendGrid HIPAA-Compliant?

5. LuxSci Shines in G2 Winter 2026 Reports

Customer feedback matters to LuxSci. In this post, we share the most recent news about LuxSci’s performance in the G2 Winter 2026 Reports, where we earned 20 badges across categories like Email Security, Encryption, Gateway, and HIPAA-Compliant Messaging. These reviews reflect not just product excellence, but trust from real users, which we work hard to build every day!

Read the full post: LuxSci Shines in G2 Winter 2026 Reports

Looking Ahead to 2026

We look forward to providing more information and insights on secure healthcare communications in the coming year, including the latest on HIPAA compliant email, PHI security, healthcare marketing, threat readiness, and personalized engagement. In the meantime, if you’re not already, follow us on LinkedIn below, and we’ll see you here in 2026!

Follow LuxSci on LinkedIn

HIPAA compliant email

LuxSci Welcomes Angel Mazariegos as Head of Finance

LuxSci, a leader in secure healthcare communications and HIPAA compliant email, is pleased to announce the appointment of Angel Marie Mazariegos as the company’s new Head of Finance. With over 25 years of experience in financial management, accounting, and human resources, Angel will play a central role in advancing LuxSci’s operational excellence and supporting the company’s rapid growth in 2026 and beyond.

Angel brings a wealth of expertise to LuxSci, having held senior leadership positions at organizations focused on financial services, language and access services for healthcare, and human resources. In these roles, Angel has led multi-department Finance and HR teams, spearheading critical initiatives, including ERP implementations, streamlined employee onboarding, and financial process optimization.

In her role at LuxSci, Angel will oversee all aspects of the company’s finance operations, including budgeting, forecasting and reporting. Additionally, Angel will manage the company’s HR function, ensuring that LuxSci continues to foster a strong, people-driven culture based on its Secure, Trust, Responsible and Smart company values.

“Angel’s blend of financial and HR leadership makes her an invaluable addition to the LuxSci executive team and a real asset for our people,” said Mark Leonard, CEO of LuxSci. “We look forward to working with Angel to build the high-performing teams that will be critical to our future growth and serving the evolving needs of our customers.”

Angel holds dual MBA degrees in Accounting and Human Resource Management from Cappella University, as well as dual BS degrees in Business Administration (Accounting and CIS Business Systems) from California State University, Los Angeles.

“I am honored to join the LuxSci team at such an exciting time for the company,” said Mazariegos. “I look forward to working with the team and helping build on LuxSci’s reputation for excellence and reliability in secure healthcare communications.”

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Email HIPAA Compliance

What Are Email HIPAA Compliance Requirements?

Email HIPAA compliance is the privacy and security standards that healthcare organizations must implement when using electronic mail to transmit, store, or discuss protected health information. These requirements include encryption protocols, access controls, audit logging, and administrative safeguards that protect patient data during email communications. Healthcare providers, payers, and suppliers must understand email HIPAA compliance obligations to avoid costly violations while maintaining effective communication with patients, business partners, and other healthcare organizations. Understanding email HIPAA compliance helps organizations select appropriate email platforms, train staff on proper procedures, and implement policies that protect patient information while supporting clinical and administrative workflows.

Privacy Rule Requirements For Email HIPAA Compliance

The Privacy Rule establishes how healthcare organizations can use and disclose protected health information in email communications without violating patient privacy rights. Email HIPAA compliance permits healthcare organizations to use patient information for treatment, payment, and healthcare operations without obtaining individual patient authorization. Clinical communications between providers, billing discussions with payers, and care coordination activities fall under these permitted uses when proper safeguards are implemented.

Healthcare organizations must provide privacy notices to patients explaining how their information may be used in email communications and their rights regarding this information. Patients have the right to request restrictions on how their information is shared via email, though organizations are not always required to agree to these limitations. Email HIPAA compliance requires organizations to honor reasonable requests and provide mechanisms for patients to file complaints about email privacy practices.

Minimum necessary standards require healthcare organizations to limit email communications to the smallest amount of protected health information needed for the specific purpose. This means that diagnosis details, treatment notes, and other sensitive information should only be included when necessary for patient care or business operations. Organizations must evaluate their email practices to ensure compliance with minimum necessary requirements across different communication types.

Security Rule Standards For Email HIPAA Compliance

The Security Rule requires healthcare organizations to implement administrative, physical, and technical safeguards to protect electronic protected health information transmitted via email. Administrative safeguards include appointing security officers responsible for email systems, conducting workforce training on email privacy requirements, and establishing procedures for granting and revoking email access. These safeguards ensure that only authorized personnel can access patient information during email communications.

Technical safeguards focus on access controls, encryption, audit logging, and transmission security for email systems. Email HIPAA compliance requires user authentication systems that verify the identity of individuals accessing email containing patient information. Encryption protects email content during transmission and storage, while audit logs track who accesses patient information and when these access events occur.

Physical safeguards protect computer systems, mobile devices, and facilities where email containing patient information is accessed or stored. Organizations must implement workstation security controls, device controls for mobile email access, and media disposal procedures for devices containing patient communications. These protections prevent unauthorized individuals from accessing patient information through physical security breaches.

Regular security assessments evaluate email systems for vulnerabilities that could lead to data breaches or unauthorized disclosures. Email HIPAA compliance requires organizations to address identified weaknesses and maintain documentation of security measures. Penetration testing and vulnerability scanning help identify potential problems before they result in privacy violations.

Business Associate Requirements For Email HIPAA Compliance

Third-party email service providers that handle protected health information on behalf of healthcare organizations must operate as business associates under HIPAA regulations. Business associate agreements must specify how email providers will protect patient information, limit data use to authorized purposes, and report security incidents or unauthorized disclosures. Email HIPAA compliance requires healthcare organizations to verify that their email providers have appropriate security measures in place.

Common email business associates include cloud email providers, managed email services, and email security vendors. Each relationship requires careful evaluation of privacy and security risks along with appropriate contractual protections. Organizations must verify that business associates maintain their own HIPAA compliance programs and provide documentation of security measures.

Business associates must implement administrative, physical, and technical safeguards for email systems and ensure that subcontractors also comply with HIPAA requirements. This includes providing security training to their workforce, maintaining audit logs, and reporting security incidents to healthcare organizations. When business associate relationships end, email providers must return or destroy patient information as specified in their agreements.

Staff Training And Policy Development

Healthcare organizations must train staff on email HIPAA compliance requirements and organizational policies for handling patient information in electronic communications. Training programs should cover identification of protected health information, appropriate use of email systems, and procedures for reporting potential privacy violations. Staff members need to understand when email communications require additional security measures and how to use secure email platforms correctly.

Policy development includes establishing procedures for email encryption, recipient verification, and incident reporting when security concerns arise. Organizations should develop different policies for various types of email communications, including patient care coordination, billing discussions, and business partner communications. Regular policy updates address changing regulations and technology developments that affect email security.

Competency assessments verify that staff understand their responsibilities when handling patient information in email communications. Organizations should document training activities and maintain records of staff compliance with email privacy policies. Regular refresher training keeps staff updated on changing requirements and reinforces proper email security practices.

Monitoring And Incident Response For Email HIPAA Compliance

Healthcare organizations need ongoing monitoring programs to ensure that email practices remain compliant with HIPAA requirements and identify potential issues before they result in violations. Regular audits should examine email content for appropriate privacy protections, verify that security safeguards function correctly, and assess whether staff follow established policies. These audits help demonstrate ongoing commitment to protecting patient information.

Incident response procedures specifically address email-related security breaches or privacy violations, including notification requirements and remediation steps. Organizations must have clear procedures for investigating potential breaches involving email communications, determining whether notification is required, and implementing corrective actions to prevent future incidents. Training on incident response helps staff recognize and respond appropriately to email security issues.

Documentation requirements include maintaining records of email policies, training activities, security assessments, and compliance monitoring efforts. This documentation helps demonstrate compliance efforts during regulatory investigations and supports continuous improvement of email practices. Organizations should retain documentation for required periods and ensure records are complete and accessible when regulatory authorities request information about email HIPAA compliance practices.

To learn more, set up a meeting with LuxSci today.

Luxsci API

LuxSci Enhances API Authentication for Easier, More Flexible Integrations with EHRs, CDPs and RCM Platforms

Today, we’re pleased to announce that LuxSci just made it even easier to leverage its powerful high volume email API with the healthcare platforms you rely on most. Whether you’re connecting with an EHR system, Customer Data Platform (CDP), Revenue Capital Management (RCM) platform—or even your contact center or unified communications suite—the new LuxSci API authentication options unlock the flexibility you need to scale and move fast.

In healthcare, connected patient journeys anchored in secure, personalized communications are driving increased engagement and better outcomes for patients and companies—all at a lower cost. From sending secure high-volume transactional emails to targeted marketing and educational communications, your systems and platforms need to talk to each other without friction to achieve the best results. LuxSci’s new API updates make that possible, securely.

What’s New in This Update

  • Support for OAuth 2.0, API Key, and Basic authentication methods.
  • Published API YAML specs and SwaggerHub integration for instant testing.
  • Enhanced multi-factor authentication (MFA) protection with one-time-use codes.

Overview of the LuxSci API

The LuxSci API is built with healthcare IT, security and developer teams in mind. It’s RESTful, secure, and designed for high volume email workflows.

Using industry standards like HTTPS, JSON, and TLS 1.2+, LuxSci’s API delivers fast and reliable integration and communication. Whether you’re sending appointment reminders, test results, preventative care communications, explanation of benefits (EoBs), or new product offers, your messages go out quickly and securely, with best-in-class email deliverability rates of 98% or more.

Designed for Compliance and Performance

LuxSci is HIPAA-compliant and HITRUST Certified, ensuring your healthcare communications stay within the bounds of regulatory compliance, keeping patient and company data secure—even as your email sending volume scales into the millions.

Authentication Gets a Major Upgrade

With the latest API release, LuxSci now supports three industry-standard authentication methods—alongside its proprietary LuxSci Secure option.

Let’s break them down:

  1. OAuth 2.0 – The modern standard. Secure, flexible, and ideal for enterprise-scale integrations.
  2. API Key – Simple and efficient. Ideal for server-to-server use when convenience matters most.
  3. Basic Authentication – Straightforward and widely supported. Great for internal systems and quick testing.

Still Available and Highly Recommended: LuxSci Secure Authentication

For those who want the tightest possible control over API sessions—including HMAC signatures and session revocation—LuxSci Secure authentication remains the best option for customers.

Now, let’s take a closer look at how each of the new authentication methods work:

OAuth 2.0: A Standards-Based Approach

OAuth 2.0 gives you a robust framework to handle both account-level and user-level integrations.

Account-Level Authentication (Client Credentials Flow)

Perfect for system-level access—including EHR, CDP or RCM platform integrations where user context isn’t needed.

User-Level Authentication (Resource Owner Password Credentials Flow)

This method allows API access on behalf of individual users—great for patient portals or provider tools.

Security, Flexibility, and Simplicity Combined

Tokens expire after a default of 15 minutes, ensuring sessions aren’t left open indefinitely. Bonus: No message body signing is required, making integration quick and painless.

API Key: Simple and Straightforward

API Key authentication is as easy as including your credentials in a custom header. No session to manage, no extra handshake steps.

How It Works:

You send the HTTP header

X-API-Key: client_id:client_secret

With each request. That’s it.

Ideal Use Cases

  • Server-to-server automation
  • Internal dashboards
  • Data exports from analytics platforms

Basic Authentication: Familiar and Easy

Basic Auth is a time-tested option. Just Base64 encode your API credentials, include them in an HTTP header, and go.

While not as bulletproof as OAuth or LuxSci Secure, API Key and Basic Auth work fine for less sensitive data or development environments.

Easy Access to YAML Specs and SwaggerHub for API Testing

LuxSci has also published detailed YAML API specifications, making it easier for developers and IT teams to access testing interfaces.

You can find more information on our LuxSci API page.

Improved MFA and Easier Access to Testing Tools

As part of today’s announcement, LuxSci also rolled out new, smarter Multi-Factor Authentication (MFA) for enhanced web interface login protection.

LuxSci now ensures that each MFA code can be used only once. So, even if a hacker captures your password and MFA code, they are useless for conducting new login sessions. This update helps protect against automated phishing, spoofing, and fake login pages.

Why Healthcare Leaders Trust LuxSci

Best-In-Class Email Deliverability Rates of 98%

We don’t just send your emails—we get them delivered. Our 98%+ deliverability rate is among the highest in the industry, especially for sensitive healthcare data and communications.

HIPAA Compliance and HITRUST Certification

LuxSci checks every box when it comes to data privacy and protection. Trust your messages are safe, every step of the way.

Secure Communication at Scale

From a few thousand appointment reminders to millions of outbound secure emails—LuxSci scales with your business. Today, we work with some of the largest players in the healthcare industry, including Athenahealth, 1800 Contacts, US Healthconnect, Lucerna Health and Eurofins.

Contact us today with any questions.

FAQs

Q1: What’s the most secure authentication method to use with LuxSci?

A: LuxSci Secure authentication offers the highest security with message signing and session revocation. For more information, visit our API Mechanics page.

Q2: Can I use OAuth 2.0 with user-level access?

A: Yes! Use the Resource Owner Password Credentials Flow (ROPC) to authenticate individual users.

Q3: Where can I find the SwaggerHub API testing tools?

A: LuxSci has published YAML specifications for SwaggerHub. Visit the LuxSci API page for more information.

Q4: How does LuxSci ensure HIPAA compliance in its API?

A: Through encryption, access controls, auditing, and industry certifications like HITRUST.

person filling out a secure web form on a laptop

Creating Secure Web Forms: What You Need to Know

Creating secure web forms starts with creating a secure website. This process is more complex than creating web pages and adding an SSL Certificate. A certificate is a solid first step, but it only goes so far as to protect whatever sensitive data necessitates security in the first place.

Naive attempts at security can ultimately make the data less secure and more likely to be compromised by creating an appetizing target for the unscrupulous.

So, what do you do beyond hiring a developer with significant security expertise? Start with this article. Its purpose is to shed light on many of the most significant factors in creating secure web forms and how to address them. At a minimum, reading this article will help you intelligently discuss website security with the developers you hire.

person filling out a secure web form on a laptop

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marketing plan

How to Write a Marketing Plan for Healthcare Organizations?

An effective healthcare marketing plan outlines strategies to reach patients, customers, partners, and healthcare organization, while meeting business growth targets. This structured document includes market analysis, audience targeting, budget allocation, campaign channels, content and schedules, and performance metrics. Successful marketing teams use these plans to guide and measure activities throughout the year, while protecting patient privacy and maintaining healthcare compliance standards.

Market Analysis and Research Requirements

Planning development begins by researching the latest healthcare market conditions, current customer and patient demographics, competitive landscapes and regulatory environments. Analysis is conducted on local demographics, population healthcare needs, insurance coverage patterns, and existing service providers. Research includes patient surveys, historical results, referral source interviews, and healthcare utilization data. Teams should study market trends, technological changes, and regulatory requirements that might affect marketing strategies and future results. The analysis should cover service area demographics, competitor capabilities, and potential growth opportunities. This research provides the foundation for marketing strategy development and resource allocation decisions.

Setting Healthcare Marketing Plan Objectives

Healthcare organizations establish clear marketing goals based on business needs and market opportunities. Teams should develop targets for patient and customer acquisition, conversions and engagement, and revenue generation. Plans must include specific metrics for digital engagement, such as conversions, new product sales, appointment scheduling, plan enrollments, and patient retention, for example. Marketing objectives are aligned with organizational growth plans and patient care standards for maximum effectiveness. These goals guide campaign development and performance measurement throughout the plan period with marketing teams tracking progress against objectives via regular reporting and analysis sessions.

Budget Development and Resource Planning

The marketing plan includes detailed budget allocations for different promotional activities and campaigns. Estimated costs for advertising, email campaigns, content creation, technology tools, and staff resources must be factored in to overall marketing spend. Subsequently, spending schedules are developed based on campaign timing and expected results. Budget planning considers seasonal variations in healthcare needs, annual requirements, and emerging marketing opportunities. Organizations track marketing expenses against patient acquisition costs, conversions and revenue targets. Financial planning includes contingency funds for market changes or new opportunities. Teams should document expected returns on marketing investments for different activities and channels.

Campaign Strategy and Implementation Schedules

Marketing plans should outline specific campaign strategies for different product and/or services, and for patient and customer segments. Teams create content calendars, campaign schedules, and implementation timelines. They should plan promotional activities around healthcare events, seasonal needs, and organizational milestones. The plan includes coordination requirements between marketing, clinical, operational, and IT teams. Implementation schedules also ease approval processes and compliance reviews. Marketing teams should develop workflow systems to manage multiple campaigns efficiently, where they establish clear responsibilities and deadlines for marketing activities.

Technology Integration and Digital Marketing

Plans involving healthcare marketing incorporate digital communications, such as email and text, and technology requirements to meet patient privacy and compliance needs. Teams outline website improvements, email targeting, social media campaigns, and online advertising programs as part of the overall plan. Plans should include details on patient engagement and technology tools, marketing automation systems, and analytics platforms. Technology planning must also cover data security measures and HIPAA compliance requirements. Organizations budget for new marketing tools and staff training needs annually. Digital strategies should align with patient communication channel preferences and healthcare delivery methods. Marketing teams should also plan regular technology assessments and updates.

Performance Tracking and Plan Adjustments

Marketing plans should establish systems for continuously tracking campaign performance and measuring results. Teams should develop reporting schedules and review processes for marketing activities. The organizations can create dashboards to monitor KPIs and campaign metrics, sharing them relevant internal departments. The plan should also include procedures for analyzing marketing data and making strategy adjustments. Results are compared against industry benchmarks and past performance. Regular plan reviews help teams optimize their marketing approaches and resource allocation, and performance analysis should guide future marketing decisions and budget planning.