We recently rolled out new email reporting features, taking deliverability depth and analysis to new levels. If you’re a current LuxSci customer and haven’t checked them out, now’s the time. If you’re new to LuxSci, learn more below, and don’t hesitate to reach out for more info – or a demo.
LuxSci secure communications solutions have always featured rich reporting on email deliverability, including volumes and percentages for emails:
in queue
opened
clicked
failed
secured
With our latest release, we made these powerful statistics easier to consume and analyze with an improved user interface for more efficiency and greater ease-of-use. Users can simply select the type of report they’d like and customize it using a range of filtering selections. This is great for diving deeper into your email performance to make adjustments on-the-fly, and to spot trends or opportunities for better engagement that you may have missed before.
New UI – Email Deliverability Statistics
Get more granular, ID trends in real time with Split Reporting
As part of this release, we are pleased to introduce our Split Reporting feature, which empowers users to drill down on email deliverability statistics across a range of parameters, including:
subject
from address
recipient domains
marketing ID or campaign
custom field
For example, users can analyze email deliverability statistics by subject to determine which ones are performing best, by use case to track results by campaign, or to track performance by recipient email domains. With split reporting, users also can analyze email volumes across queued, delivered, opened, failed and clicked parameters, and determine click-through rates (CTR) to measure effectiveness and ROI of campaigns.
New Feature Example – Split Reporting by Recipient Domain
If you’d like to learn more, reach out and connect with us today!
For years, healthcare organizations have relied on click-to-encrypt email workflows and secure portals as a practical compromise between usability and compliance. Or in some cases, they simply thought most of their emails did not need to be compliant. In regulated industries where data security and privacy are paramount, this approach was still considered “good enough.”
That era is ending.
As we progress into 2026 and beyond, regulators, auditors, and cyber insurers are sending a clear and consistent message: encryption that depends on human choice is no longer acceptable. It’s already happening. Encryption optional email isn’t merely raising concerns, it’s failing audits outright.
An Email Threat Landscape That’s Changing Faster Than Email Habits
Historically, email encryption was treated as a best practice rather than a hard requirement. If an organization could demonstrate that encryption tools existed and that employees had access to them, auditors were often satisfied. The box was checked, everybody moved on.
Today, the questions auditors ask are fundamentally different. Instead of asking whether encryption is available, they are asking whether sensitive data can ever leave the organization unencrypted. If the answer is yes, even in rare cases, or even accidentally, that’s no longer viewed as an acceptable gap. It’s viewed as inadequate control.
Why 2026 Is a Tipping Point for Email Security
Several forces are converging here in 2026 that make optional encryption increasingly untenable. Regulatory scrutiny around PHI and PII exposure continues to intensify. Breach costs and litigation are rising, with email remaining one of the most common vectors for data exposure and breaches. AI is also changing the game for cybercriminals, and attacks will continue to increase and be more sophisticated. As a result, cyber insurers are tightening underwriting requirements and demanding stronger, more predictable controls.
At the same time, email user behavior is unpredictable and inconsistent, which is a non-starter for data security in today’s world.
Taken together, these trends and behaviors point to a single requirement: email security controls must be automated. They must be enforced by systems, not dependent on employee memory, judgment, or good intentions.
The Reality of “Encryption Optional” in Practice
On paper, optional encryption can sound reasonable. In practice, it creates gaps large enough to open you up to a breach.
Secure portals are a good example. They require recipients to click a link, authenticate, and access content in a controlled environment. While this protects data in transit, and is a better approach than no security at all, it also introduces friction. And people don’t like friction. Senders forget to use the portal. Recipients ask for “just a quick email instead.” Shortcuts are taken to save time. And every shortcut becomes a risk.
Click-to-encrypt systems suffer from a similar problem. They rely on users to correctly identify sensitive data and remember to take action. But people often misclassify information, forget to click the button, or assume someone else has already secured the message. From an auditor’s perspective, this isn’t a training failure. It’s a set-up and control failure.
Email Security Defaults Are the New Normal
The latest message from regulators, auditors, and insurers is clear. If encryption is optional, data vulnerabilities become inevitable.
What can you do?
Below is a quick email security checklist to help you get started. Cyber insurers may require or recommend the following safeguards during the underwriting process, such as:
Multi-factor authentication (MFA)
Endpoint protection
Encrypted backups
Incident response planning
Encryption protocols for sensitive data in transit and at rest, including PHI in emails
In 2026 and beyond, healthcare organizations and regulated industries will be judged not by what they allow, but by what they prevent. Automated, encrypted email is the new. normal.
Boston & Helsinki, February 12, 2026 – LuxSci, a provider of secure healthcare communications solutions in the United States, and Oiva Health, a Nordic provider of Digital Care solutions in social and healthcare services, today announced that the companies are joining forces. Backed by Main Capital Partners (“Main”), the combination brings together two complementary platforms and teams, forming a strong transatlantic software group focused on secure healthcare communications.
Founded in 1999, LuxSci is a U.S. provider of HIPAA‑compliant, secure email, marketing, and forms solutions. Its application and infrastructure software enable organizations to securely deliver personalized, sensitive data at scale to support a broad range of healthcare communications and workflows including care coordination, benefits and payments, marketing, wellness communications, after care and ongoing care. Certified by HITRUST for the highest levels of data security, LuxSci serves dozens of healthcare enterprises and hundreds of mid‑market organizations.
Founded in 2010, Oiva Health is a provider of digital care and communications solutions in the Nordics. Headquartered in Finland, with additional offices in Denmark, Norway, and Sweden, Oiva Health offers digital care and digital clinic solutions – including digital visits, secure messaging, online scheduling and appointments, and caregiver communications – serving the long-term care, especially elderly care, and occupational healthcare verticals. The company employs approximately 60 people and has recently expanded across the Nordic region, with a growing presence in Norway and Sweden.
The combination of LuxSci and Oiva Health creates a larger, cross Atlantic group with complementary solutions, serving the U.S. and European markets. Together, the companies offer healthcare providers, payers, and suppliers a comprehensive suite of tools to communicate securely and compliantly, spanning communications, workflows, and virtual care delivery.
Daan Visscher, Partner and Co-Head North America at Main, commented: “We are pleased to announce this cross Atlantic transaction, creating an internationally active secure communications player within the healthcare and home care space. The combined product suite enables healthcare organizations to drive much needed efficiency gains in healthcare provision addressing a global trend of rising costs, aging population, and increasing pressure on resources needed to provide high-quality care.”
Mark Leonard, CEO of LuxSci, said, “We are thrilled to join forces with Oiva Health and believe that together we can truly make a difference in healthcare coordination, access, and delivery. We see an exciting path forward with our customers benefiting from an end-to-end, secure and compliant approach to optimizing both healthcare communications and today’s frontline workers, which we need now more than ever.”
Juhana Ojala, CEO at Oiva Health, concluded, “We look forward to this new chapter together with LuxSci. We are very excited about the strong alignment between our solutions, which especially strongly positions us to expand our flagship Digital Care offering to the high-potential U.S. care market – from care coordination to care delivery to in-home and institutional care.”
Nothing contained in this Press Release is intended to project, predict, guarantee, or forecast the future performance of any investment. This Press Release is for information purposes only and is not investment advice or an offer to buy or sell any securities or to invest in any funds or other investment vehicles managed by Main Capital Partners or any other person.
[END OF MESSAGE]
About LuxSci
LuxSci is a U.S.-based provider of secure healthcare communications solutions for the healthcare industry. The company offers secure email, marketing, forms and hosting, delivering HIPAA‑compliant communication solutions that enable organizations to safely manage and transmit sensitive data. Founded in 1999, LuxSci serves more than 1,900 customers across healthcare verticals, including providers, payers, suppliers, and healthcare retail, home care providers, and healthcare systems, as well as organizations operating in other highly regulated industries. LuxSci is HITRUST‑certified with example clients being Athenahealth, 1800 Contacts, Lucerna Health, Eurofins, and Rotech Healthcare, among others.
About Oiva Health
Oiva Health is a Digital Care provider in the Nordics, offering a comprehensive Digital Platform for integrated health and care services to digitalize primary healthcare, social care, hospital healthcare and long-term care services. The company was founded in 2010 and currently employs approximately 60 people in Finland, Denmark, Norway, and Sweden serving domestic municipalities, customers and partners, such as City of Helsinki, Keski-Suomi Welfare Region, Länsi-Uusimaa Welfare Region in Finland, and Viborg municipality in Denmark with its Digital Care platform. Annually over 5 million customer contacts are handled digitally through Oiva Health’s Digital Care and Digital Clinic platforms.
About Main Capital Partners
Main Capital Partners is a software investor managing private equity funds active in the Benelux, DACH, the Nordics, France, and the United States with approximately EUR 7 billion in assets under management. Main has over 20 years of experience in strengthening software companies and works closely with the management teams across its portfolio as a strategic partner to achieve profitable growth and create larger outstanding software groups. Main has approximately 95 employees operating out of its offices in The Hague, Düsseldorf, Stockholm, Antwerp, Paris, and an affiliate office in Boston. Main maintains an active portfolio of over 50 software companies. The underlying portfolio employs approximately 15,000 employees. Through its Main Social Institute, Main supports students with grants and scholarships to study IT and Computer Science at Technical Universities and Universities of Applied Sciences.
The sender of this press release is Main Capital Partners.
For more information, please contact:
Main Capital Partners Sophia Hengelbrok (PR & Communications Specialist)
Let’s be honest—when most healthcare organizations think about HIPAA compliant email, it’s usually in the context of avoiding fines or satisfying checklists. And while yes, compliance is critical, viewing it only through the lens of risk management is a missed opportunity.
In reality, HIPAA compliant email, when implemented properly, is one of the most powerful tools for patient and customer engagement. Why? Because it unlocks the ability to leverage protected health information (PHI) safely, enabling personalized, timely, and high-impact email communication that drives better engagement, satisfaction, and outcomes.
Regular email services just don’t cut it. In fact, most consumer or marketing email platforms like Sendgrid or Constant Contact, while great at sending email, are not HIPAA compliant or have limitations when it comes to using PHI in your messages. Even when bolted-on encryption solutions are used, they often lack the flexibility, scalability, and automation needed for safe and effective healthcare email engagement.
LuxSci goes beyond the basics with policy-based encryption, secure TLS, PKI encryption and escrow/secure portal options. LuxSci’s SecureLine™ encryption technology dynamically selects the appropriate encryption method based on recipient capabilities and messaging context and can be configured to enforce secure delivery automatically according to organizational policies. LuxSci also provides the ability to enforce advanced multi-factor authentication. Every message is tracked with full audit trails—no guesswork, no loose ends.
The Real Opportunity – Secure, Personalized Email with PHI
Using PHI to Drive Personalized Messaging Imagine sending a personalized reminder to a diabetic patient about an upcoming check-up. Or reaching out to new mothers with postnatal care resources tailored to their needs. Or sending automated email workflows to all your members to accelerate and increase new plan enrollments. Or email customer and prospects about a new product upgrade or new service offering. The list goes on. That’s the power of PHI-personalized email—when done securely.
Targeted Segmentation with Sensitive Data With HIPAA compliant email solutions like LuxSci, you can segment your audience based on real health data with high levels of precision, such as chronic conditions, appointment history, insurance status, health risks, and more, without compromising patient trust or security.
Breaking the One-Size-Fits-All Approach in Healthcare Email Generic email blasts are over. Modern patients expect personalization. With LuxSci, you can deliver highly targeted, highly secure emails with encrypted content, while staying HIPAA compliant.
Real Business Results from Secure Email
Here’s how secure, personalized email can drive improved results across a range of healthcare communications, including:
Increased Patient Appointments and Follow-ups – Sending encrypted, personalized appointment reminders and follow-up notices can reduce no-shows and boost overall appointment volume.
Boosting Preventative Care with Outreach Campaigns – Preventative campaigns (think flu shots or cancer screenings) sent securely to the right segments can lead to higher response rates, better health outcomes, and a lower cost of care.
Improving Health Plan Enrollments – Targeted email outreach during open enrollment, tailored by eligibility or plan type, and powered by automated workflows leads to higher enrollments and lower call center costs.
Driving Awareness and Sales of New Services or Products – Have a product upgrade offer, new wellness program or telehealth service? Send secure, PHI-informed HIPAA compliant email to the right audience for increased sales and faster adoption.
Optimize Explanation of Benefits Notices – Replace snail mail with email that’s fast, reliable and trackable, ensuring customers are informed and compliance is met.
The Healthcare Marketer’s Secret Weapon: Using PHI Responsibly
In a world moving away from third-party cookies, first-party data is more valuable than ever, and PHI is the most powerful form of it in healthcare. With secure HIPAA compliant email, PHI doesn’t have to be locked away. Marketers can safely use it to understand patient needs and send relevant, timely messages. PHI-driven segmentation lets you build hyper-targeted campaigns that speak to relevant conditions, unique needs and timely topics, increasing open rates, clicks throughs, and campaign conversions.
Meeting the Personalization Demands of Today’s Patients and Customers
HIPAA-compliant email is no longer just about checking a box. It’s about unlocking the full potential of your patient and customer data to drive better engagement, healthier outcomes, and measurable business results.
In closing, below are some final thoughts on how secure, HIPAA compliant email delivers long-term value for your organization and better connections with your patients and customers, including:
Future-Proofing Healthcare Engagement – Patients expect Amazon-level personalization. HIPAA-compliant tools let you meet those expectations securely.
Adapting to Data Privacy Regulations Beyond HIPAA – From GDPR to state-level privacy laws, secure communication is no longer optional, it’s foundational.
Building Trust Through Secure Communication – Each secure, personalized message sent is a trust-building moment with your patients and customers.
Why LuxSci? The Infrastructure Behind the Performance
With LuxSci’s secure email infrastructure and email marketing solutions, healthcare organizations can confidently personalize communication, reach patients more effectively, and fuel growth with PHI-safe segmentation, messaging, and email automation.
LuxSci takes data security and email performance to the next level by offering dedicated cloud infrastructure for each customer, which means your email campaigns aren’t slowed down by other vendors on shared cloud services and your attack footprint is much smaller. In short, you get higher delivery rates and throughput with proven HIPAA compliance and data security.
The future of healthcare engagement is personal, secure, and performance-driven—and it starts with HIPAA compliant email done right.
Reach out today with any questions or to learn more about LuxSci.
FAQs
1. Is HIPAA-compliant email necessary for marketing communications? Yes—if your emails include or are based on PHI (like appointment reminders, condition-based messaging, or insurance info), you need HIPAA-compliant email and recipient consent to avoid legal risk and preserve patient trust.
2. Can PHI be used in marketing emails under HIPAA? Yes, with proper consent and secure, HIPAA compliant infrastructure like LuxSci’s, PHI can be safely used in emails for personalized, segmented campaigns.
3. How does LuxSci ensure high email deliverability for healthcare messages? LuxSci uses dedicated cloud servers for each customer, active email reputation monitoring, and best-practice configurations to ensure high deliverability rates for sensitive emails.
4. Is LuxSci only for marketing teams? No—LuxSci supports marketing, clinical, operations, and IT teams by enabling secure, compliant email communication across the entire organization.
5. What types of PHI can I use to segment campaigns using LuxSci? You can segment based on chronic conditions, visit history, insurance status, provider details, age, gender, location, and more—all while staying fully compliant.
As we close out 2025, healthcare communicators, IT and compliance leaders, and digital marketers face an ever-changing landscape of security threats, regulatory updates, and technology innovations. At LuxSci, we’re committed to helping you with continuous updates and guidance on the future of secure healthcare communications.
In case you missed it, or need a refresh, below are some of our most popular blog posts from 2025. Enjoy!
1. Improve Email Engagement and Marketing Results with Automated Workflows
Automated workflows are transforming how healthcare organizations engage patients and customers — enabling dynamic, event-driven campaigns that easily scale your outreach and keep you HIPAA compliant. In this post, we introduce LuxSci’s Automated Workflows capability for our Secure Marketing healthcare solution. Learn how sequence-based journeys can personalize outreach and optimize engagement with behavior-based triggers that improve campaign performance — without sacrificing data security.
Email remains a frontline channel for healthcare communications, and a prime target for cyber threats and criminals. This deep-dive into email threat readiness strategies covers essential practices like continuous monitoring, business continuity planning, and workforce training to mitigate email-borne security risks. Whether you’re responsible for clinical systems, marketing, or enterprise IT, this post provides a strategic playbook to strengthen your defenses, while maximizing your results.
For practical guidance you can apply right now, this on-demand webinar distills 20 key tips for HIPAA-compliant email across technical, legal, and operational domains. Whether you’re refining your infrastructure, improving deliverability, or modernizing your data security posture in 2026, this resource is a time-efficient way to elevate your compliance and security.
4. Is SendGrid HIPAA-Compliant? What You Should Know
Choosing the right email provider matters, especially when Protected Health Information (PHI) is at stake. In this post, we examine SendGrid’s capabilities in the context of HIPAA compliance, outline what it takes to send PHI securely, and offer guidance on evaluating third-party services for secure healthcare email and communication needs.
Customer feedback matters to LuxSci. In this post, we share the most recent news about LuxSci’s performance in the G2 Winter 2026 Reports, where we earned 20 badges across categories like Email Security, Encryption, Gateway, and HIPAA-Compliant Messaging. These reviews reflect not just product excellence, but trust from real users, which we work hard to build every day!
We look forward to providing more information and insights on secure healthcare communications in the coming year, including the latest on HIPAA compliant email, PHI security, healthcare marketing, threat readiness, and personalized engagement. In the meantime, if you’re not already, follow us on LinkedIn below, and we’ll see you here in 2026!
LuxSci, a leader in secure healthcare communications and HIPAA compliant email, is pleased to announce the appointment of Angel Marie Mazariegos as the company’s new Head of Finance. With over 25 years of experience in financial management, accounting, and human resources, Angel will play a central role in advancing LuxSci’s operational excellence and supporting the company’s rapid growth in 2026 and beyond.
Angel brings a wealth of expertise to LuxSci, having held senior leadership positions at organizations focused on financial services, language and access services for healthcare, and human resources. In these roles, Angel has led multi-department Finance and HR teams, spearheading critical initiatives, including ERP implementations, streamlined employee onboarding, and financial process optimization.
In her role at LuxSci, Angel will oversee all aspects of the company’s finance operations, including budgeting, forecasting and reporting. Additionally, Angel will manage the company’s HR function, ensuring that LuxSci continues to foster a strong, people-driven culture based on its Secure, Trust, Responsible and Smart company values.
“Angel’s blend of financial and HR leadership makes her an invaluable addition to the LuxSci executive team and a real asset for our people,” said Mark Leonard, CEO of LuxSci. “We look forward to working with Angel to build the high-performing teams that will be critical to our future growth and serving the evolving needs of our customers.”
Angel holds dual MBA degrees in Accounting and Human Resource Management from Cappella University, as well as dual BS degrees in Business Administration (Accounting and CIS Business Systems) from California State University, Los Angeles.
“I am honored to join the LuxSci team at such an exciting time for the company,” said Mazariegos. “I look forward to working with the team and helping build on LuxSci’s reputation for excellence and reliability in secure healthcare communications.”
If you’re a healthcare marketer looking to make your email campaigns more intelligent, automated, and secure, now’s the time to look at LuxSci Secure Marketing.
Whether you’re new to LuxSci or a long-time user, we’re pleased to announce that our new Automated Workflows capability is now available in the latest version of LuxSci Secure Marketing.
LuxSci Secure Marketing is a HIPAA compliant email marketing solution designed specifically for healthcare providers, payers, and suppliers. The solution enables organizations to proactively reach patients and customers with secure, compliant email campaigns that drive increased engagement, leads, and sales.
What Are Automated Workflows?
Traditional ‘one-off’ campaigns can work, but they’re limited. What if you could set up an intelligent healthcare engagement journey that adapts based on how your patients and customers interact with each email? That’s where LuxSci Automated Workflows come in.
An Automated Workflow is a sequence of actions—or Steps—that a Contact moves through over time. Each Step can perform a specific function, such as sending an email, waiting a specified amount of time, pausing until a particular event occurs (like a message open or link click, or even an update to the Contact via an API call from your systems), evaluating conditions to take different branches. This could include saving the Contact to a particular Segment, or jumping to another Step or Workflow. As a result, automated workflows can support personalized, dynamic, and highly targeted healthcare engagement strategies.
A Look Inside LuxSci’s Automated Workflows Capability
LuxSci’s Automated Workflows—known in other platforms as Drip Campaigns, Customer Journeys, or Marketing Automation—enable you to build communications sequences based on Contact attributes, actions and/or where they are in a particular sequence or journey. Automated workflows put you in complete control of:
When each message is sent
Who gets what based on behavior, needs, and attributes
Which path or branch a Contact takes
Smart Event-Based Branching and Conditions
You can branch your Workflows to trigger targeted communications based on user attributes or engagement events for more guided, relevant journeys, with better outcomes. This includes actions based on:
Email opens
Link clicks
Custom field values
API-triggered behaviors
Wait Steps and Real-Time Triggers
You can pause the Workflow or sequence for each Contact until something specific happens—like the patient logging into a portal or clicking on a resource–and set custom time intervals or dates before the next action in the Workflow kicks in. You can also wait for a specific day of the month or week and/or a specific time range during the day to execute the next Step in the Workflow, e.g., Noon-2PM Central Time on Thursdays.
“Go To” Navigation Across Steps
Need a Contact to jump to a different Step or another Workflow entirely? You can do that with LuxSci Automated Workflows. If the same Step has already been visited, LuxSci Secure Marketing prevents loops automatically.
Add to Segment
Automatically add Contacts to segments as they reach specific Steps in your Workflows. Later, you can use these segments with the LuxSci API, triggers, or additional Workflows to take targeted actions, or download the list for contacts from the LuxSci UI or API for other uses.
LuxSci Automated Workflows: How They Work
Step 1: Create an Automated Workflow
Users start by creating an Automated Workflow—a container for your automated patient or customer journey. You can customize:
Sender name, sender address, reply-to address
Workflow and email queue priority over other Workflows and messages sent
LuxSci Secure Marketing – Automated Workflows
Step 2: Add Steps to the Workflow
Steps are part of a Workflow and are executed based on the Contact’s path through the Workflow. Each Workflow can be customized based on different Step types that define what happens as a Contact progresses. Step types include:
Send Email: Automatically deliver personalized messages using your existing templates.
Wait for Time: Pause contact progression for a set duration, until a specific date, or relative to a Contact’s field (e.g., appointment time).
Wait for Event: Delay until a specific condition is met, such as an email being opened or a custom filter passing.
Branch: Evaluate one or more conditions and send Contacts down different paths based on matches or fallbacks.
Go To: Jump forward or backward within a Workflow, or even switch to a different Workflow entirely.
Add to Segment: Dynamically assign Contacts to segments for future targeting or reporting.
End Workflow: Mark a Contact’s journey as complete
LuxSci Secure Marketing – Automated Workflows
Step 3: Trigger the Journey
Workflows can start when you either send all of the Contacts in a list or segment into the Workflow or when a specific trigger fires. This could be someone joining a list, submitting a form, reaching a date or milestone, such as a birth date, or meeting a condition.
Automated Workflow Example
For a new health plan enrollment Workflow, for example, you could start with an automated step that sends an email to those Contacts required to re-enroll by a certain date, with links to either sign up for an education webinar, enroll at a patient portal or be sent additional information by email. Depending on the Contact’s action in the email, the Contact follows a Branch that automates the next step in the workflow. In this case, if the Contact requests additional information, the next Step to send a follow-up email with more information on plan enrollment is executed, and so on.
LuxSci Secure Marketing – Automated Workflows
Healthcare Use Cases for LuxSci Automated Workflows
LuxSci’s Automated Workflows optimize a range of healthcare use cases, including:
New Member Onboarding: Introduce new Contacts to your brand with a structured onboarding flow.
Re-Engagement Campaigns: Automatically follow up with inactive Contacts based on engagement or inactivity windows.
Appointment Follow-Up Sequences: Send reminders, tips, and satisfaction surveys after a visit.
Preventative Care Communications: Communicate regular and timely information that drives greater patient participation in healthcare journeys with better outcomes.
New Product Announcements or Upgrades: Keep patients and customers informed on the latest updates, upgrades and new product offers, such as medical equipment.
Event Reminders & Follow-Ups: Send timely updates or post-event content based on date-based triggers or actions taken.
Segmentation & Tracking: Automatically assign Contacts to segments as they progress through Steps for targeting or reporting.
Behavioral Nurturing: Tailor messaging paths based on clicks, opens, or custom field data.
Multi-Step Journeys: Connect multiple Workflows together to build larger, more modular strategies.
Patient Education Campaigns: Walk patients through disease management, treatment protocols, or lifestyle changes.
Benefits of LuxSci Automated Workflows
Intelligent Contact Nurturing at Scale
Automated workflows are your new digital marketing assistant, nurturing leads, checking conditions, and adapting communications sequences to each user based on their engagement and actions.
Personalized Touchpoints with Full Control
Each branch, delay, and trigger enables you to deliver content that feels personalized and relevant without all the manual and repetitive work to tailor communications.
Reporting, Metrics, and Optimization
LuxSci’s reporting capabilities empower you to monitor the end-to-end healthcare communications journey, gaining insights at every step, including:
Who received what
Who engaged and how
Where drop-offs happen
The engagement achieved with each Step in the Workflow
From there, you can use the behavior-based intelligence to build smarter Workflows with ongoing data-driven refinements, including adjusting content and timing based on what works (and what doesn’t).
Why LuxSci for Automated Workflows
LuxSci Secure Marketing and our newly enhanced Automated Workflows deliver a powerful, unique and secure healthcare marketing solution anchored in the following:
Secure Email: Comprehensive email security for data in transit and at rest, helping ensure HIPAA compliance and enabling the usage of PHI in emails for personalization and increased engagement.
Secure Infrastructure – Every message, contact, and action is protected by a secure, compliant platform architecture.
Enterprise-Scale – Workflows are optimized to handle millions of contacts with high concurrency and efficient processing.
Flexible Branching & Loop Prevention – Contacts can’t get “stuck” in loops, they are intelligently tracked and marked complete if already engaged.
Modular, Reusable Logic – Workflows can call each other to create structured, scalable automation plans.
Detailed Contact Tracking – View per-step Contact counts, both currently active and historically processed.
Improve Performance with Automated Workflows Today!
If you’re ready to move from static campaigns to personalized healthcare engagement, LuxSci’s Automated Workflows are here to help you easily create, scale and automate your email marketing campaigns and workflows—all while staying 100% HIPAA compliant.
Contact us today to learn more.
FAQs
1. What is the difference between a Campaign and an Automated Workflow? Campaigns are typically single email blasts to a particular set of contacts. Automated workflows are multi-step journeys intended to drive actions that adapt to recipient behavior over time.
2. Can I use Automated Workflows for re-engagement campaigns? Absolutely. They’re ideal for winning back inactive Contacts with personalized, timely messages.
3. Are Automated Workflows HIPAA compliant like the rest of LuxSci solutions? Yes. All Workflows inherit the same strict security and compliance controls that are part of all LuxSci solutions.
4. Can a Contact re-enter the same Workflow multiple times? No. Once a contact has completed or exited a workflow, re-entry is prevented to avoid loops or duplication.
SSL and TLS play critical roles in securing data transmission over the internet, and AES-256 is integral in their most secure configurations. The original standard was known as Secure Sockets Layer (SSL). Although it was replaced by Transport Layer Security (TLS), many in the industry still refer to TLS by its predecessor’s acronym. While TLS can be relied on for securing information at a high level—such as US Government TOP SECRET data—improper or outdated implementations of the standard may not provide much security.
Variations in which cipher is used in TLS impact how secure TLS ultimately is. Some ciphers are fast but insecure, while others are slower, require a greater amount of computational resources, and can provide a higher degree of security. Weaker ciphers—such as the early export-grade ciphers—still exist, but they should no longer be used.
The Advanced Encryption Standard (AES) is an encryption specification that succeeded the Data Encryption Standard (DES). AES was standardized in 2001 after a five-year review and is currently one of the most popular algorithms used in symmetric-key cryptography. It is often seen as the gold standard symmetric-key encryption technique, with many security-conscious organizations requiring employees to use AES-256 for all communications. It is also used prominently in TLS. (more…)
Patient engagement occurs across three levels: consultation, involvement, and partnership. These progressive levels describe how patients interact with healthcare systems and participate in their care decisions. Healthcare organizations design communication strategies, technologies, and care models to move patients through these engagement levels, ultimately improving health outcomes and patient satisfaction while reducing costs.
The Consultation Level of Patient Engagement
The consultation level marks the starting point for patient engagement in most healthcare settings. At this level, patients receive information about their health conditions and treatment options from healthcare providers. Communication flows primarily from provider to patient, with limited opportunity for patient input. Patients ask basic questions about their care but generally follow provider recommendations without substantial discussion. Healthcare organizations implement patient portals and educational materials to support information sharing at this level. Appointment reminders and basic health tracking tools help patients follow prescribed care plans. The consultation level of patient engagement meets minimum standards for informed consent but doesn’t fully utilize patient knowledge and capabilities in the care process.
The Involvement Level of Patient Engagement
As patients move to the involvement level of engagement, they become more active participants in their healthcare decisions. Providers seek patient input about preferences and priorities when developing treatment plans. Patients regularly track health metrics and report symptoms between appointments using digital tools and paper logs. Care teams establish two-way communication channels through secure messaging and follow-up calls. Patients receive education about their conditions that enables them to make more informed choices about treatment options. Healthcare organizations measure involvement through metrics like patient portal usage, appointment attendance, and treatment plan adherence. The involvement level of patient engagement creates more personalized care experiences while improving clinical outcomes through better treatment adherence and earlier problem identification.
The Partnership Level of Patient Engagement
The partnership level is the most advanced form of patient engagement, where patients function as true collaborators with their healthcare team. Patients and providers make decisions jointly, with providers offering medical expertise while respecting patient values and preferences. Care planning becomes a shared activity with mutually established goals and responsibilities. Patients access and contribute to their health records, adding context to clinical data. Healthcare organizations include patient advisors in program development and quality improvement initiatives. Technology platforms support robust data sharing between patients and providers, integrating patient-generated health data with clinical systems. The partnership level of patient engagement transforms the traditional healthcare hierarchy into a collaborative relationship that recognizes patients’ expertise about their own health experiences.
Factors Influencing Patient Engagement Levels
Several factors determine which level of patient engagement an individual can achieve at any given time. Health literacy affects patients’ ability to understand medical information and participate in decision-making. Cultural backgrounds influence expectations about patient-provider relationships and appropriate levels of involvement. Digital access and technology skills impact how effectively patients can use engagement tools. Chronic conditions often motivate higher engagement levels as patients develop expertise managing long-term health issues. Healthcare system design either facilitates or creates barriers to engagement through appointment scheduling, communication policies, and information accessibility. Provider communication styles and willingness to share decision-making power affect how comfortable patients feel increasing their engagement level.
Measuring Patient Engagement Across Levels
Healthcare organizations use various metrics to assess patient engagement at each level. Survey tools like the Patient Activation Measure (PAM) quantify patients’ knowledge, skills, and confidence in managing their health. Digital platform analytics track how patients interact with portals, mobile apps, and communication tools. Care plan adherence rates indicate how actively patients follow recommended treatments and lifestyle changes. Patient-reported outcome measures capture health improvements resulting from engagement activities. Healthcare utilization patterns often shift as engagement levels increase, with fewer emergency visits and more appropriate preventive care. These measurement approaches help organizations track progress in their patient engagement initiatives and identify areas needing improvement.
Strategies for Advancing Patient Engagement
Healthcare organizations implement targeted strategies to help patients advance through engagement levels. Communication training for clinical staff develops skills in shared decision-making and patient activation. Technology selection focuses on tools accessible to diverse patient populations with varying digital literacy. Care team redesign creates roles dedicated to patient education and self-management support. Process improvements reduce barriers to engagement by simplifying scheduling, communication, and information access. Population segmentation allows for personalised engagement approaches based on patient characteristics and needs. Incentive structures for both providers and patients reward activities that increase engagement levels. Through these strategic approaches, healthcare organizations create environments where patients can progress toward more active participation in their healthcare.
Benefits of Advancing Patient Engagement Levels
Moving patients to higher engagement levels creates substantial benefits for individuals and healthcare systems. Patients experience improved health outcomes as they become more knowledgeable and confident managing their conditions. Clinical quality measures improve through better treatment adherence and more effective care planning. Healthcare costs often decrease with reductions in unnecessary services and better chronic disease management. Patient satisfaction increases when care aligns more closely with individual preferences and priorities. Provider satisfaction improves through more productive interactions and shared responsibility for health outcomes. Healthcare organizations that successfully advance patient engagement across all three levels position themselves for success in value-based payment models that reward better outcomes and patient experiences.
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