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What is HIPAA Compliant Hosting?

HIPAA Compliant Hosting

HIPAA compliant hosting provides infrastructure for storing protected health information while meeting HIPAA Security Rule requirements. These hosting environments include physical, technical, and administrative safeguards such as encryption, access controls, audit logging, and disaster recovery. Healthcare organizations use HIPAA compliant hosting to maintain patient data security and regulatory compliance when storing electronic protected health information.

Core Requirements for HIPAA Compliant Hosting

HIPAA compliant hosting environments incorporate security measures to protect electronic health information. Data encryption safeguards information both during storage and transmission between systems. Access control systems limit data viewing to authorized personnel through user authentication and permission settings. Hosting providers maintain comprehensive audit logs that track all system access and modifications to protected information. Physical security measures protect server equipment through restricted facility access, surveillance systems, and environmental controls. These protections work to create a secure foundation for healthcare data storage and processing.

Infrastructure and Data Center Standards

HIPAA compliant hosting facilities maintain physical security standards more so than typical data centers. Providers implement layered facility access restrictions including biometric verification, security personnel, and monitored entry points. Environmental controls regulate temperature, humidity, and fire suppression to prevent data loss from environmental factors. Redundant power systems with backup generators ensure continuous operation during outages. Network infrastructure includes firewall protection, intrusion detection systems, and secure connectivity options. These facilities undergo regular security assessments and maintain documentation of all physical security measures to demonstrate compliance with HIPAA requirements.

Business Associate Agreements for Hosting

Healthcare organizations must establish Business Associate Agreements (BAAs) with their hosting providers before storing protected health information. These legally binding contracts define provider responsibilities for maintaining HIPAA compliance and protecting patient data. BAAs outline security incident response procedures, breach notification requirements, and liability terms. The agreement establishes permitted uses of health information and prohibits unauthorized disclosure. Reputable HIPAA compliant hosting providers offer standard BAAs that meet regulatory requirements without extensive negotiation. Organizations maintain copies of these agreements as part of their compliance documentation for potential regulatory audits.

Encryption and Data Protection Methods

HIPAA compliant hosting employs multiple encryption methods to protect health information throughout its lifecycle. Providers implement full-disk encryption for data storage to prevent unauthorized access even if physical drives are compromised. Transport Layer Security (TLS) protocols encrypt data during transmission between systems. Virtual Private Network (VPN) technology creates secure connections for remote access to hosted systems. Database-level encryption provides additional protection for sensitive information fields. Hosting providers maintain encryption key management systems with strict access controls. These encryption approaches protect data against various threat vectors while maintaining system performance.

Disaster Recovery and Business Continuity

HIPAA compliant hosting includes disaster recovery capabilities to prevent data loss during system failures or natural disasters. Providers maintain geographically dispersed backup systems that replicate data according to defined recovery point objectives. Regular backup verification processes ensure data integrity and restorability. Documented business continuity plans outline recovery procedures and responsible personnel. Hosting environments include redundant system components to eliminate single points of failure. Annual disaster recovery testing validates these systems under simulated emergency conditions. These measures fulfill the HIPAA contingency planning requirements while providing healthcare organizations with continuous access to patient information.

Compliance Monitoring and Documentation

HIPAA compliant hosting providers maintain documentation of their security measures and compliance activities. Regular risk assessments identify potential vulnerabilities in hosted systems and infrastructure. Security teams conduct penetration testing to validate protection effectiveness. Compliance certification reports from independent auditors demonstrate adherence to HIPAA standards and other frameworks like HITRUST or SOC 2. Providers maintain records of staff training on security procedures and HIPAA requirements. These documentation practices help healthcare organizations demonstrate due diligence in selecting appropriate hosting environments for protected health information.

Picture of Erik Kangas

Erik Kangas

With 30 years engaged in to both academic research and software architecture, Erik Kangas is the founder and Chief Technology Officer of LuxSci, playing a core role in building the company into the market leader for HIPAA compliant, secure healthcare communications solutions that it is today. An international lecturer on messaging security, Erik also advises and consults on email technology strategies and best practices, secure architectures, and HIPAA compliance. Erik holds undergraduate degrees in physics and mathematics from Case Western Reserve University, and a doctoral degree in computational biophysics from MIT. Erik Kangas — LinkedIn

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HIPAA Compliant Email

Rethinking HIPAA Compliant Email – Not Just a Checkbox

The compliance-only mentality is outdated.

Let’s be honest—when most healthcare organizations think about HIPAA compliant email, it’s usually in the context of avoiding fines or satisfying checklists. And while yes, compliance is critical, viewing it only through the lens of risk management is a missed opportunity.

In reality, HIPAA compliant email, when implemented properly, is one of the most powerful tools for patient and customer engagement. Why? Because it unlocks the ability to leverage protected health information (PHI) safely, enabling personalized, timely, and high-impact email communication that drives better engagement, satisfaction, and outcomes.

What Makes Email Truly HIPAA Compliant?

As a reminder, HIPAA compliant email requires that protected health information (PHI) is safeguarded both in transit and at rest. That means your email provider must:

  • Use encryption at all times
  • Be access-controlled
  • Include audit logs
  • Be stored and transmitted in a secure manner
  • Provide a Business Associate Agreement

Regular email services just don’t cut it. In fact, most consumer or marketing email platforms like Sendgrid or Constant Contact, while great at sending email, are not HIPAA compliant or have limitations when it comes to using PHI in your messages. Even when bolted-on encryption solutions are used, they often lack the flexibility, scalability, and automation needed for safe and effective healthcare email engagement.

LuxSci goes beyond the basics with policy-based encryption, secure TLS, PKI encryption and escrow/secure portal options. LuxSci’s SecureLine™ encryption technology dynamically selects the appropriate encryption method based on recipient capabilities and messaging context and can be configured to enforce secure delivery automatically according to organizational policies. LuxSci also provides the ability to enforce advanced multi-factor authentication. Every message is tracked with full audit trails—no guesswork, no loose ends.

The Real Opportunity – Secure, Personalized Email with PHI

Using PHI to Drive Personalized Messaging
Imagine sending a personalized reminder to a diabetic patient about an upcoming check-up. Or reaching out to new mothers with postnatal care resources tailored to their needs. Or sending automated email workflows to all your members to accelerate and increase new plan enrollments. Or email customer and prospects about a new product upgrade or new service offering. The list goes on. That’s the power of PHI-personalized email—when done securely.

Targeted Segmentation with Sensitive Data
With HIPAA compliant email solutions like LuxSci, you can segment your audience based on real health data with high levels of precision, such as chronic conditions, appointment history, insurance status, health risks, and more, without compromising patient trust or security.

Breaking the One-Size-Fits-All Approach in Healthcare Email
Generic email blasts are over. Modern patients expect personalization. With LuxSci, you can deliver highly targeted, highly secure emails with encrypted content, while staying HIPAA compliant.

Real Business Results from Secure Email

Here’s how secure, personalized email can drive improved results across a range of healthcare communications, including:

  • Increased Patient Appointments and Follow-ups – Sending encrypted, personalized appointment reminders and follow-up notices can reduce no-shows and boost overall appointment volume.
  • Boosting Preventative Care with Outreach Campaigns – Preventative campaigns (think flu shots or cancer screenings) sent securely to the right segments can lead to higher response rates, better health outcomes, and a lower cost of care.
  • Improving Health Plan Enrollments – Targeted email outreach during open enrollment, tailored by eligibility or plan type, and powered by automated workflows leads to higher enrollments and lower call center costs.
  • Driving Awareness and Sales of New Services or Products – Have a product upgrade offer, new wellness program or telehealth service? Send secure, PHI-informed HIPAA compliant email to the right audience for increased sales and faster adoption.
  • Optimize Explanation of Benefits NoticesReplace snail mail with email that’s fast, reliable and trackable, ensuring customers are informed and compliance is met.

The Healthcare Marketer’s Secret Weapon: Using PHI Responsibly

In a world moving away from third-party cookies, first-party data is more valuable than ever, and PHI is the most powerful form of it in healthcare. With secure HIPAA compliant email, PHI doesn’t have to be locked away. Marketers can safely use it to understand patient needs and send relevant, timely messages. PHI-driven segmentation lets you build hyper-targeted campaigns that speak to relevant conditions, unique needs and timely topics, increasing open rates, clicks throughs, and campaign conversions.

Meeting the Personalization Demands of Today’s Patients and Customers

HIPAA-compliant email is no longer just about checking a box. It’s about unlocking the full potential of your patient and customer data to drive better engagement, healthier outcomes, and measurable business results.

In closing, below are some final thoughts on how secure, HIPAA compliant email delivers long-term value for your organization and better connections with your patients and customers, including:

    • Future-Proofing Healthcare Engagement – Patients expect Amazon-level personalization. HIPAA-compliant tools let you meet those expectations securely.

    • Adapting to Data Privacy Regulations Beyond HIPAA – From GDPR to state-level privacy laws, secure communication is no longer optional, it’s foundational.

    • Building Trust Through Secure Communication – Each secure, personalized message sent is a trust-building moment with your patients and customers.

Why LuxSci? The Infrastructure Behind the Performance

With LuxSci’s secure email infrastructure and email marketing solutions, healthcare organizations can confidently personalize communication, reach patients more effectively, and fuel growth with PHI-safe segmentation, messaging, and email automation.

LuxSci takes data security and email performance to the next level by offering dedicated cloud infrastructure for each customer, which means your email campaigns aren’t slowed down by other vendors on shared cloud services and your attack footprint is much smaller. In short, you get higher delivery rates and throughput with proven HIPAA compliance and data security.

The future of healthcare engagement is personal, secure, and performance-driven—and it starts with HIPAA compliant email done right.

Reach out today with any questions or to learn more about LuxSci.


FAQs

1. Is HIPAA-compliant email necessary for marketing communications?
Yes—if your emails include or are based on PHI (like appointment reminders, condition-based messaging, or insurance info), you need HIPAA-compliant email and recipient consent to avoid legal risk and preserve patient trust.

2. Can PHI be used in marketing emails under HIPAA?
Yes, with proper consent and secure, HIPAA compliant infrastructure like LuxSci’s, PHI can be safely used in emails for personalized, segmented campaigns.

3. How does LuxSci ensure high email deliverability for healthcare messages?
LuxSci uses dedicated cloud servers for each customer, active email reputation monitoring, and best-practice configurations to ensure high deliverability rates for sensitive emails.

4. Is LuxSci only for marketing teams?
No—LuxSci supports marketing, clinical, operations, and IT teams by enabling secure, compliant email communication across the entire organization.

5. What types of PHI can I use to segment campaigns using LuxSci?
You can segment based on chronic conditions, visit history, insurance status, provider details, age, gender, location, and more—all while staying fully compliant.

HIPAA compliant email

Most Popular LuxSci Blog Posts of 2025

As we close out 2025, healthcare communicators, IT and compliance leaders, and digital marketers face an ever-changing landscape of security threats, regulatory updates, and technology innovations. At LuxSci, we’re committed to helping you with continuous updates and guidance on the future of secure healthcare communications.

In case you missed it, or need a refresh, below are some of our most popular blog posts from 2025. Enjoy!

1. Improve Email Engagement and Marketing Results with Automated Workflows

Automated workflows are transforming how healthcare organizations engage patients and customers — enabling dynamic, event-driven campaigns that easily scale your outreach and keep you HIPAA compliant. In this post, we introduce LuxSci’s Automated Workflows capability for our Secure Marketing healthcare solution. Learn how sequence-based journeys can personalize outreach and optimize engagement with behavior-based triggers that improve campaign performance — without sacrificing data security.

Read the full post: LuxSci Enhances Secure Marketing with Automated Workflows

2. Healthcare Email Threat Readiness Strategies

Email remains a frontline channel for healthcare communications, and a prime target for cyber threats and criminals. This deep-dive into email threat readiness strategies covers essential practices like continuous monitoring, business continuity planning, and workforce training to mitigate email-borne security risks. Whether you’re responsible for clinical systems, marketing, or enterprise IT, this post provides a strategic playbook to strengthen your defenses, while maximizing your results.

Read the full post: Healthcare Email Threat Readiness Strategies

3. HIPAA Compliant Email — 20 Tips in 20 Minutes

For practical guidance you can apply right now, this on-demand webinar distills 20 key tips for HIPAA-compliant email across technical, legal, and operational domains. Whether you’re refining your infrastructure, improving deliverability, or modernizing your data security posture in 2026, this resource is a time-efficient way to elevate your compliance and security.

Read the post and watch the webinar on demand: HIPAA Compliant Email: 20 Tips in 20 Minutes

4. Is SendGrid HIPAA-Compliant? What You Should Know

Choosing the right email provider matters, especially when Protected Health Information (PHI) is at stake. In this post, we examine SendGrid’s capabilities in the context of HIPAA compliance, outline what it takes to send PHI securely, and offer guidance on evaluating third-party services for secure healthcare email and communication needs.

Read the full post: Is SendGrid HIPAA-Compliant?

5. LuxSci Shines in G2 Winter 2026 Reports

Customer feedback matters to LuxSci. In this post, we share the most recent news about LuxSci’s performance in the G2 Winter 2026 Reports, where we earned 20 badges across categories like Email Security, Encryption, Gateway, and HIPAA-Compliant Messaging. These reviews reflect not just product excellence, but trust from real users, which we work hard to build every day!

Read the full post: LuxSci Shines in G2 Winter 2026 Reports

Looking Ahead to 2026

We look forward to providing more information and insights on secure healthcare communications in the coming year, including the latest on HIPAA compliant email, PHI security, healthcare marketing, threat readiness, and personalized engagement. In the meantime, if you’re not already, follow us on LinkedIn below, and we’ll see you here in 2026!

Follow LuxSci on LinkedIn

HIPAA compliant email

LuxSci Welcomes Angel Mazariegos as Head of Finance

LuxSci, a leader in secure healthcare communications and HIPAA compliant email, is pleased to announce the appointment of Angel Marie Mazariegos as the company’s new Head of Finance. With over 25 years of experience in financial management, accounting, and human resources, Angel will play a central role in advancing LuxSci’s operational excellence and supporting the company’s rapid growth in 2026 and beyond.

Angel brings a wealth of expertise to LuxSci, having held senior leadership positions at organizations focused on financial services, language and access services for healthcare, and human resources. In these roles, Angel has led multi-department Finance and HR teams, spearheading critical initiatives, including ERP implementations, streamlined employee onboarding, and financial process optimization.

In her role at LuxSci, Angel will oversee all aspects of the company’s finance operations, including budgeting, forecasting and reporting. Additionally, Angel will manage the company’s HR function, ensuring that LuxSci continues to foster a strong, people-driven culture based on its Secure, Trust, Responsible and Smart company values.

“Angel’s blend of financial and HR leadership makes her an invaluable addition to the LuxSci executive team and a real asset for our people,” said Mark Leonard, CEO of LuxSci. “We look forward to working with Angel to build the high-performing teams that will be critical to our future growth and serving the evolving needs of our customers.”

Angel holds dual MBA degrees in Accounting and Human Resource Management from Cappella University, as well as dual BS degrees in Business Administration (Accounting and CIS Business Systems) from California State University, Los Angeles.

“I am honored to join the LuxSci team at such an exciting time for the company,” said Mazariegos. “I look forward to working with the team and helping build on LuxSci’s reputation for excellence and reliability in secure healthcare communications.”

HIPAA Compliant Email

LuxSci Shines in G2 Winter 2026 Reports, Underscoring Commitment to Product Leadership and Trusted Relationships

We’re pleased to announce that LuxSci has been recognized for excellence and leadership for HIPAA compliant email and messaging in the just-released G2 Winter 2026 Reports!

Based on verified customer reviews, LuxSci earned 20 G2 badges as part of the most recent G2 reports, including top honors such as Grid Leader, Highest User Adoption, Best Support, and Best Estimated ROI.

This recognition further validates what we’ve always believed: our customers don’t just choose a great product — they choose a great partner. At LuxSci, we build long-term, trusted relationships with our customers, anchored in product reliability, industry-leading email deliverability and performance, and the best customer support in the business.

Why G2 Matters

G2 is a globally trusted peer‑review platform that aggregates verified user feedback and real‑world usage data to rank software and service providers. G2’s seasonal reports like the Winter 2026 editions shine a spotlight on latest tools and vendors that deliver consistent value and satisfaction to real customers.

Earning 20 badges this quarter signals a strong vote of confidence from our customers and community, helping affirm that LuxSci is a leading, highly adopted secure email solutions provider.

What We Earned in Winter 2026

Among the 20 badges awarded to LuxSci across Email Security, Email Encryption, Email Gateway and HIPAA Compliant Messaging are:

  • Grid Leader
  • Highest User
  • Best Support
  • Best Estimated ROI

This broad range of accolades spanning leadership, adoption, support and return on investment underscores the reliability of our solutions and the trust our customers place in us.

Awards Reflect Our Commitment to Customer Success

Reliable. Winning Grid Leader and Highest User Adoption demonstrates that thousands of users are depending on LuxSci, securely delivering emails to today’s most popular platforms, including Gmail, Apple Mail, Yahoo Mail and AOL, to name a few.

Proven. With Best Estimated ROI, customers are saying that LuxSci delivers tangible results, whether in secure email delivery, regulatory compliance, or operational efficiency.

Long‑Term Trust. Best Support is perhaps the most telling because for us, success isn’t just about features, it’s about being there for our customers every step of the way.

Thank you to all of our customers. We remain committed to your success — today and in the future.

Want to learn more about LuxSci? Reach out and connect with us today!

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LuxSci Email Deliverability

Webinar: How to Harness HIPAA-Compliant Marketing & Workflows

In today’s connected world with millions of messages bombarding people every second of the day, personalized engagement over digital channels is a requirement for any business – especially in healthcare. However, ensuring that your marketing efforts comply with the Health Insurance Portability and Accountability Act (HIPAA) can be a daunting task that never quite gives you the peace of mind you need. The good news is that you don’t have to lose sleep at night worrying about whether your marketing campaigns are secure and protected from data breaches and outside threats. With the right strategies and solutions, you can create HIPAA-compliant marketing campaigns that not only keep data protected, but also boost lead conversions, improve outcomes, and reduce costs.

Here are some simple but necessary steps to get you off and running with HIPAA-compliant marketing campaigns today:

  1. Understand HIPAA Requirements

Before embarking on any marketing campaign, it’s crucial to have a thorough understanding of HIPAA regulations. HIPAA sets strict guidelines for keeping protected health information (PHI) safe. Ensure your marketing team is well-versed in these regulations to avoid any compliance failures. If you’re not sure, check out this recent LuxSci blog post on understanding encryption requirements for HIPAA-compliant email.

  1. Leverage Automated Data Encryption

Safeguarding protected health information (PHI) is a requirement with HIPAA. Use advanced encryption methods – including dedicated cloud infrastructures and automation that encrypts every email sent with no user intervention required – to secure patient and customer data both in transit and at rest. This ensures that any data shared during marketing campaigns remains confidential and secure from breaches.

  1. Implement Consent Management

Obtaining explicit consent from patients and customers before using their information in marketing campaigns is a also requirement and non-negotiable. Make sure you have a consent management system that records, stores, and manages patient and customer consent effectively and efficiently.

  1. Personalize and Hypersegment Campaigns Using PHI Data

HIPAA does not need to hold you back. In fact, using PHI data can take your email targeting and messages to the next level. Personalized marketing can significantly improve patient and customer engagement and increase your lead conversions. Use PHI data to tailor your marketing messages to the specific needs and preferences of precise segments to ensure content is relevant and valuable – and actionable.

  1. Utilize Encryption for All Healthcare Communications

Communicating with patients and healthcare customers through secure channels is essential for ALL communications, not just those that require HIPAA compliance. Use flexible encrypted email services, secure messaging apps, and patient portals to share sensitive information, and protect yourself from the latest cybersecurity threats at all times.

  1. Monitor, Analyze and Improve Marketing Campaigns

Regularly test, monitor and analyze your marketing campaigns to ensure ongoing HIPAA compliance and the best results, using data on emails delivered, opened, clicked and secured. Take action in real-time to improve segmentation and results based on your latest business needs and deliverability requirements.

Benefits of HIPAA-Compliant Marketing

Implementing HIPAA-compliant marketing strategies offers numerous benefits, including:

  • Improved healthcare experiences – Personalized and secure communications build trust and strengthen relationships with patients and customers.
  • More lead conversions – Hypersegmentation and automation drive higher conversion rates and improve patient and customer engagement.
  • Increased sales opportunities and revenue – Targeted, timely communications and campaigns drive the best results for growing your business.

Call to Action: ‘How-To’ Webinar on HIPAA-Compliant Marketing

Embracing HIPAA-compliant marketing is not just about avoiding penalties; it’s about delivering superior patient and customer experiences – and achieving business success. With HIPAA-compliant marketing, you can create powerful campaigns that protect PHI data, drive lead conversions, and improve patient and customer outcomes.

Are you ready to transform your healthcare marketing strategy – in a HIPAA-compliant way?

Join us for a webinar on How to Harness HIPAA-Compliant Marketing and Workflows, taking place on Tuesday, August 6 at 12:00PM Eastern Time. We’re joining forces with the experts over at Compliancy Group for an informative ‘how-to’ session on the latest best practices, success stories and easy-to-use tools for ensuring compliance across your organization – with a focus on marketing, workflows and automation. This includes:

  • Effectively and efficiently managing compliance across multiple standards
  • How to increase engagement and drive sales with HIPAA-compliant marketing
  • Optimizing workflows with secure forms and automation
  • Includes 2 live demos

Don’t miss it. Sign up today!

Register

HIPAA Compliant Marketing

What is a Secure Email Gateway?

Email communication is indispensable in today’s fast-paced, digitally-driven healthcare world. Unfortunately, for healthcare organizations, cyber criminals are aware of this too, which is why email-based cyber threats, such as unauthorized access, PHI exposure, phishing and ransomware, remain as prevalent as ever. A Secure Email Gateway can help, providing a security solution that sits between an organization’s email server and the outside world to monitor, filter, and control all incoming and outgoing email traffic.

As healthcare companies learn to recognize and mitigate email security threats, malicious actors grow more sophisticated, developing new ways of breaching organizations’ email security measures. In light of this, healthcare companies must find ways to better safeguard the electronic protected health information (ePHI) within their IT infrastructure, especially for email. Not only will this help maintain operational consistency, delivering high-quality and expedient service to their patients and customers, but it helps them comply with the regulatory guidelines mandated by the Health Insurance Portability and Accountability Act (HIPAA).  

A secure email gateway provides an excellent solution to the problem of an evolving email cyber threat landscape, without a healthcare company having to make significant changes to their IT infrastructure. So, with this in mind, this post explores the concept of secure email gateways, how they better safeguard sensitive patient data, and how they support HIPAA compliance efforts. 

What Is a Secure Email Gateway?

A secure email gateway is a security tool that filters inbound and outbound email communications to mitigate a variety of email-based cyber threats, including phishing, malware (e.g., ransomware, viruses, etc), PHI exposure, and spam mail. 

Effectively providing an additional security layer for your organization’s email accounts, a secure email gateway acts as a checkpoint between its email systems and the internet, enforcing your healthcare company’s security policies and ensuring HIPAA compliance.

How Do Secure Email Gateways Work?

A secure email gateway sits between a company’s email platform (e.g., Microsoft 365, Google Workspace) and external email traffic, scanning messages for potential malicious activity and security policy violations.

When sending an outbound email, the message is encrypted before being passed onto the recipient. This prevents the exposure of any ePHI contained in the email, in the event of its interception. Without the encryption key, the email is rendered unreadable by cyber criminals, ensuring data privacy and regulatory compliance. By the same token, depending on its nature, the secure email gateway may automatically archive the email to help satisfy compliance requirements for message retention – something that will be all the more important when the updated HIPAA Security Rule comes into effect in later 2025.

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Conversely, for incoming traffic, a secure email gateway utilizes filtering tools to identify and quarantine suspicious messages. By preventing potentially malicious messages from reaching employee inboxes, a gateway reduces instances of phishing, malware installation, credential compromise – and any email cyber threat that requires human error or negligence.  

When Should You Opt For a Secure Email Gateway?

The key reason to opt for a secure email gateway solution is that you want to enhance your company’s email security without replacing your existing email infrastructure.

A key advantage offered by secure email gateways is that they’re easy to install, manage, and use. This keeps the administrative burden on a company’s IT and operations departments to a minimum while still achieving the key objectives of boosting email security and aiding compliance efforts. 

More specifically, installing a secure email gateway can be an easy solution for healthcare care companies looking to quickly achieve HIPAA compliance for email. By simply sitting on top of a company’s existing email service, like Microsoft 365 or Google Workspace, a secure email gateway can be easier for IT teams to install and maintain, especially for smaller companies and organizations. Additionally, employees won’t require additional training or have to make any adjustments: they can simply keep using their existing email accounts without interruption.

Enhance Your Email Security Posture With Luxsci’s Secure Email Gateway

LuxSci’s Secure Email Gateway can be easily integrated with Microsoft 365, Google Workspace, or your on-premise email client to better safeguard ePHI and ensure HIPAA compliance – with zero disruption to your current systems, employees, or your quality of service.   

Using LuxSci’s proprietary SecureLine encryption technology, our Secure Email Gateway solution automatically encrypts every email, protecting sensitive patient data without the need for explicit employee intervention before sending the message.  

Want to know more about how HIPAA compliant email will boost your security and compliance? Contact us to learn more and get started!

LuxSci Secure Texting for Healthcare Apps

How Secure Texting for Healthcare Improves Patient Portals

Patient portals were once hailed as a game-changing tool for healthcare companies to engage patients throughout their healthcare journey. In theory, they offer a convenient platform where patients and customers can access their medical records, communicate with their providers or suppliers, book appointments, and even pay bills—safely and securely. But despite the optimism around patient portals, the reality is much more complex. Adoption rates remain stubbornly low, and many patients simply don’t like using them.

So, why is this the case? More importantly, how does the relatively mediocre adoption of patient portals impact patient engagement, outcomes, and overall cost?

In this post, we’ll take a closer look at the shortcomings of patient portals, share current trends in patient and customer communication preferences, and explore how text communication can improve portal adoption and patient engagement.

Why Patient Portals Aren’t Enough

At their core, patient portals are online platforms that provide access to a range of healthcare-related services. These services typically include:

  • Access to medical records
  • Secure messaging with healthcare providers
  • Appointment scheduling
  • Prescription refill requests
  • Bill payments

These portals were designed with good intentions, but as we’ll discuss, they often fall short of delivering the seamless, user-friendly experience that people expect today.

LuxSci Secure Texting for Healthcare Apps

Preferences for Healthcare Communications

Healthcare communication preferences have shifted. Today’s patients don’t just want portals—they want a range of communication options, from phone calls and emails to secure texts. According to a 2023 survey by Accenture, patients’ preferred communication channels include:

  • Phone Calls: 62% of patients still prefer phone conversations with their healthcare providers.
  • Email: 44% like receiving emails for lab results, appointment reminders, and other updates.
  • Text Messaging: 37% of patients prefer receiving healthcare communications via text, particularly for reminders and follow-ups.
  • Patient Portals: Only 28% of patients prefer using portals for routine interactions.

There are several reasons why people are reluctant to adopt patient portals, including:

  • Complexity: Many portals can be clunky, difficult to navigate, and not user-friendly. Patients and customers often find it difficult to log in, locate their information, or contact their provider or supplier through the portal.
  • Lack of Engagement: Patients are rarely encouraged to use these portals consistently, and some are unaware they even exist.
  • Concerns About Security: While patient portals are designed to be secure, many patients still harbor concerns about their personal health information being compromised.
  • Limited Access: Some portals only provide limited access to medical records, appointment scheduling, or other information, making them less useful.

Relying solely on patient portals leaves a significant portion of patients and customers under-served. By integrating secure texting apps into their engagement strategies, healthcare providers, payers and suppliers can diversify their communication methods and connect with patients and customers more effectively across the channels they prefer.

How Secure Texting Complements Patient Portals

Secure texting apps for healthcare solve many of the issues patient portals alone cannot. By offering an additional, patient-friendly communication channel, these apps improve patient engagement and streamline interactions.

Here’s how secure texting apps work:

  • Secure Access to Patient Portals: Secure texting apps allow patients to access ePHI and other sensitive information directly from mobile devices via regular SMS text messages.
  • Instant Notifications & Alerts: Patients and customers can click on a link in text messages and view information in a secure mobile web browser on their smartphones or tablets, including appointment reminders, updates, product upgrades and promotions.
  • User-friendly: Most secure texting apps are designed with usability in mind, offering an intuitive, seamless experience  – with no new applications required.

By offering secure texting as an additional communication channel, healthcare organizations can reach more patients and customers, and improve engagement by offering patients multiple channel options for communication and easier access to portals.

Security and HIPAA Compiance

It’s essential to note that not all texting apps are appropriate for healthcare use. Traditional text messaging services don’t offer the level of encryption and security required by HIPAA regulations, making them risky for exchanging protected health information (PHI).

LuxSci’s secure texting for healthcare ensures that patient and customer communications comply with HIPAA’s strict privacy and security standards. Our secure texting solution offers encryption, authentication, and data protection, ensuring that patients can directly and safely access portals for viewing health information, treatment plans, payments, promotions and more.

Benefits of Secure Texting for Healthcare

Adopting secure texting apps for healthcare, alongside other communication tools, including email and web forms, brings numerous benefits to both patients and providers, including:

  • Increased Engagement: Patients and customers are more likely to respond and engage with providers through their preferred communication method, not just a portal.
  • Improved Outcomes and Results: Engaged patients are more likely to adhere to their treatment plans, stay informed and use the right products, improving overall health outcomes.
  • Lower Costs and Greater Efficiency: Better communication leads to fewer missed appointments, more efficient processes and greater patient participation in their healthcare journeys.
  • Greater Satisfaction: Patients and customers appreciate having a choice in how they communicate with their providers and healthcare suppliers, leading to higher satisfaction, loyalty and trust.
  • Reduce Missed Appointments: Instant notifications and reminders via text can help patients stay on top of their appointments and follow-ups.

Secure Texting is Key to Modern Healthcare Communication

Patient portals alone are no longer enough to drive the kind of patient engagement needed for optimal healthcare outcomes. By integrating secure texting apps for healthcare with other communication tools like email and web forms, providers can offer a more patient-centric approach to healthcare communication.

At LuxSci, we’re committed to helping healthcare providers offer secure, HIPAA-compliant communication solutions that improve patient engagement, outcomes and results. By giving patients the flexibility to choose their preferred communication channel—whether it’s secure texting, email, phone, or a patient portal—you can increase engagement, improve outcomes, and lower costs.

Want to learn more about secure texting for healthcare? Reach out and connect with us today!

FAQs

  1. What are secure texting apps for healthcare? Secure texting apps for healthcare are HIPAA-compliant platforms that enable encrypted, secure communication between healthcare providers and patients via text message.
  2. Why are patient portals underutilized? Patient portals often have usability issues, complex login procedures, and limited functionality, making them less appealing to patients and customers.
  3. Is secure texting HIPAA-compliant? Yes, when done through solutions like LuxSci Secure Text, communications can be encrypted and meet HIPAA’s stringent security requirements.
LuxSci PHI Identifiers

What You Need to Know About PHI Identifiers

It’s hard to understate the benefits of using protected health information (PHI) in your patient engagement efforts. By effectively leveraging PHI, you can create highly-targeted and personalized email marketing campaigns, which have greater potential to connect with your patients and customers – and drive your desired outcomes.

However, before diving in, it’s essential to be aware of HIPAA’s complex compliance requirements and how they govern healthcare organizations’ marketing communications. Chief among these considerations is the concept of PHI identifiers and the role they play in classifying and protecting sensitive patient data. With this in mind, let’s explore HIPAA’s 18 PHI identifiers

What is a PHI Identifier?

Before we detail the 18 different PHI identifiers, it’s crucial to first distinguish between what counts as PHI and what, in reality, is personally identifiable information (PII).

PHI (as well as its digital equivalent or electronic protected health information (ePHI)), is defined as “individually identifiable protected health information” and specifically refers to three classes of data:

  • An individual’s past, present, or future physical or mental health or condition.
  • The past, present, or future provisioning of health care to an individual.
  • The past, present, or future payment-related information for the provisioning of health care to an individual.

In short, for an individual’s PII to be classed as protected health information it must be related to a health condition, their healthcare provision, or the payment of that provision. So, a patient’s email address in isolation, for example, isn’t necessarily PHI. However when combined with any information about their healthcare – such as in a patient engagement email campaign – it would constitute PHI.

Put another way, as HIPAA is designed to enforce standards and best practices in the healthcare industry, it’s concerned with protecting health-related information. While the protection of general PII is of the utmost importance, that’s a significantly larger remit – and, consequently, one that’s shared by a variety of data privacy regulations covering different industries and regions (PCI-DSS, GDPR, etc.).

What are the 18 PHI Identifiers?

With the above background in mind, we now have a clearer understanding of what is classed as PHI and, as a result, what data needs to be de-identified. The HIPAA Privacy Rule provides two methods for the de-identification of PHI: the Expert Determination and Safe Harbour methods.

Expert Determination requires a statistical or scientific expert to assess the PHI and conclude that the risk of it being able to identify a particular patient is very low. Safe Harbour, meanwhile, involves systematically removing or securing specific data types to mitigate the risk of patient identification. It’s from the Safe Harbour method that we get the following 18 PHI identifiers:    

  • Patient Names
  • Geographical Elements: street address, city, and all other subdivisions lower than the state.
  • Dates Related to Patient’s ID or Health History: eD.O.B, D.O.D, admission and discharge dates, etc.
  • Telephone Numbers
  • Fax Numbers
  • Email Addresses
  • Social Security Numbers
  • Medical Record Numbers
  • Health Insurance Beneficiary Numbers
  • Account Numbers
  • Certificate or License Numbers: as these can confirm an individual’s professional qualifications or credentials, and when combined with PHI, are exploitable by malicious actors.
  • Vehicle Identifiers: i.e., license plate and serial numbers
  • Device Identifiers and Serial Numbers: those belonging to smartphones, tablets, or medical devices, because they communicate with healthcare companies during provision and can be linked back to the patient
  • Digital Identifiers: namely website addresses used by healthcare companies that patients may visit (for healthcare education, event registration, etc.)
  • Internet Protocol (IP) Addresses: the digital location from where a patient’s device accesses the internet; this can be used to acquire subsequent PHI
  • Biometric Identifiers: e.g., fingerprints, voice samples, etc.
  • Full Face Photographs: in additional to other comparable images
  • Other Unique Numbers, Codes, or Characteristics: not covered by the prior 17 categories

As illustrated by the above list, HIPAA’s list of PHI identifiers is comprehensive, covering all aspects of an individual’s identity and digital footprint. In light of this, when handling patient data it’s crucial to use platforms and digital solutions that have been designed with the secure transmission and storage of PHI in mind.

Harness the Benefits of Using PHI for Better Patient Engagement

As the most experienced provider of HIPAA-compliant communications, LuxSci specializes in secure email, text, marketing and forms for healthcare providers, payers and suppliers. LuxSci’s Secure Healthcare Communications suite offers flexible encryption, customizable security policies, and automated features to ensure HIPAA compliance and the protection of PHI data.

Interested in discovering how LuxSci’s solutions can help you securely engage with your patients and customers?

Contact us today!