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Send Secure Emails: Alternatives to Web Portals

Digital technologies have entirely shifted how individuals want to interact with their healthcare providers. As consumers have become used to emailing or texting with their hairstylists, mechanics, and other providers to schedule appointments, they want to have the same level of interaction with their healthcare providers.

However, many healthcare organizations find it challenging to deliver the same experience because of their compliance requirements under HIPAA. They must balance usability and access with security and patient privacy. To send secure emails, they often resort to secure web portals. 

mail sending from phone Send Secure Emails: Alternatives to Web Portals

Problems with Secure Web Portals

One of the most common ways that healthcare organizations communicate securely with patients is by using the secure web portal method of email encryption. In this scenario, messages are sent to a secure web server, and a notification is sent to the recipient, who then logs into the portal to retrieve the message.

While highly secure, this method is not popular with recipients because of the friction it creates.

To maintain a high level of security, users must log in to a separate account to retrieve the message. This extra step creates a barrier, especially for individuals who are not tech-savvy. In addition to creating a new account, they must remember a different username and password to access their secure messages. If the recipient doesn’t have this information readily available, they will likely delete the message and move on with their day. Many users will never bother logging in because of the inconvenience. This creates issues for organizations that want to use email for standard business communications and patient engagement efforts. 

While this method may be appropriate for sending highly sensitive information like medical records, financial documents, and other valuable information, many emails that must meet compliance requirements only infer sensitive information and do not require such a high level of security. Flu shot reminder emails are not as sensitive or potentially devastating as sending the wrong medical file to someone. Healthcare organizations need to use secure email solutions that are flexible enough to send only the most sensitive emails to the portal and less sensitive emails using other methods.

How to Meet Compliance Requirements for Sending Secure Email

So, what other options do you have for sending secure emails? The answer will depend on what specific requirements you need to meet. Healthcare organizations that must abide by HIPAA regulations will find a lot of flexibility regarding the technologies they can use to protect ePHI in transit.

In addition to a secure web portal, three other types of encryption are suitable for email sending: TLS, PGP, and S/MIME. PGP and S/MIME are more secure than a web portal. They also require advanced technological skills and coordination with the end-user to implement, which makes them impractical for most business email sending.

That leaves us with TLS, which is suitable to meet most compliance standards (including HIPAA) and delivers an email experience much like that of a “regular” email.

Send Secure Emails with TLS Encryption

TLS encryption is an excellent option for secure email sending that provides a seamless experience for the recipient. Emails sent securely with TLS appear like regular, unencrypted emails in the recipient’s inbox.

TLS encrypts the message contents as they travel between mail servers to prevent interception and eavesdropping. Once the message reaches the inbox, it is unencrypted and can be read by anyone with access to the email account. For this reason, it is less secure than a portal but secure enough to meet compliance requirements like HIPAA.

If you’re wondering why this is, HIPAA only requires covered entities and business associates to protect PHI when it is stored on their systems or as it is transmitted elsewhere. After the message reaches the recipient, it is up to the recipient to decide what they want to do to secure the information. HIPAA does not apply to individuals. Each person is entitled to share and store their health information however they see fit.

Conclusion

Balancing security and usability is a significant challenge for healthcare organizations. If the message is too secure, it may be difficult for the recipient to open and engage with it. If it’s not secure enough, it is too easy for cybercriminals and other bad actors to intercept private information as it is sent across the internet. 

Choosing an email provider like LuxSci, which offers flexible email encryption options, allows users to choose the right level of encryption for each message to maximize engagement and improve health outcomes. Contact our team today to learn more about how we can support your efforts.

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Most Popular LuxSci Blog Posts of 2025

As we close out 2025, healthcare communicators, IT and compliance leaders, and digital marketers face an ever-changing landscape of security threats, regulatory updates, and technology innovations. At LuxSci, we’re committed to helping you with continuous updates and guidance on the future of secure healthcare communications.

In case you missed it, or need a refresh, below are some of our most popular blog posts from 2025. Enjoy!

1. Improve Email Engagement and Marketing Results with Automated Workflows

Automated workflows are transforming how healthcare organizations engage patients and customers — enabling dynamic, event-driven campaigns that easily scale your outreach and keep you HIPAA compliant. In this post, we introduce LuxSci’s Automated Workflows capability for our Secure Marketing healthcare solution. Learn how sequence-based journeys can personalize outreach and optimize engagement with behavior-based triggers that improve campaign performance — without sacrificing data security.

Read the full post: LuxSci Enhances Secure Marketing with Automated Workflows

2. Healthcare Email Threat Readiness Strategies

Email remains a frontline channel for healthcare communications, and a prime target for cyber threats and criminals. This deep-dive into email threat readiness strategies covers essential practices like continuous monitoring, business continuity planning, and workforce training to mitigate email-borne security risks. Whether you’re responsible for clinical systems, marketing, or enterprise IT, this post provides a strategic playbook to strengthen your defenses, while maximizing your results.

Read the full post: Healthcare Email Threat Readiness Strategies

3. HIPAA Compliant Email — 20 Tips in 20 Minutes

For practical guidance you can apply right now, this on-demand webinar distills 20 key tips for HIPAA-compliant email across technical, legal, and operational domains. Whether you’re refining your infrastructure, improving deliverability, or modernizing your data security posture in 2026, this resource is a time-efficient way to elevate your compliance and security.

Read the post and watch the webinar on demand: HIPAA Compliant Email: 20 Tips in 20 Minutes

4. Is SendGrid HIPAA-Compliant? What You Should Know

Choosing the right email provider matters, especially when Protected Health Information (PHI) is at stake. In this post, we examine SendGrid’s capabilities in the context of HIPAA compliance, outline what it takes to send PHI securely, and offer guidance on evaluating third-party services for secure healthcare email and communication needs.

Read the full post: Is SendGrid HIPAA-Compliant?

5. LuxSci Shines in G2 Winter 2026 Reports

Customer feedback matters to LuxSci. In this post, we share the most recent news about LuxSci’s performance in the G2 Winter 2026 Reports, where we earned 20 badges across categories like Email Security, Encryption, Gateway, and HIPAA-Compliant Messaging. These reviews reflect not just product excellence, but trust from real users, which we work hard to build every day!

Read the full post: LuxSci Shines in G2 Winter 2026 Reports

Looking Ahead to 2026

We look forward to providing more information and insights on secure healthcare communications in the coming year, including the latest on HIPAA compliant email, PHI security, healthcare marketing, threat readiness, and personalized engagement. In the meantime, if you’re not already, follow us on LinkedIn below, and we’ll see you here in 2026!

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LuxSci Welcomes Angel Mazariegos as Head of Finance

LuxSci, a leader in secure healthcare communications and HIPAA compliant email, is pleased to announce the appointment of Angel Marie Mazariegos as the company’s new Head of Finance. With over 25 years of experience in financial management, accounting, and human resources, Angel will play a central role in advancing LuxSci’s operational excellence and supporting the company’s rapid growth in 2026 and beyond.

Angel brings a wealth of expertise to LuxSci, having held senior leadership positions at organizations focused on financial services, language and access services for healthcare, and human resources. In these roles, Angel has led multi-department Finance and HR teams, spearheading critical initiatives, including ERP implementations, streamlined employee onboarding, and financial process optimization.

In her role at LuxSci, Angel will oversee all aspects of the company’s finance operations, including budgeting, forecasting and reporting. Additionally, Angel will manage the company’s HR function, ensuring that LuxSci continues to foster a strong, people-driven culture based on its Secure, Trust, Responsible and Smart company values.

“Angel’s blend of financial and HR leadership makes her an invaluable addition to the LuxSci executive team and a real asset for our people,” said Mark Leonard, CEO of LuxSci. “We look forward to working with Angel to build the high-performing teams that will be critical to our future growth and serving the evolving needs of our customers.”

Angel holds dual MBA degrees in Accounting and Human Resource Management from Cappella University, as well as dual BS degrees in Business Administration (Accounting and CIS Business Systems) from California State University, Los Angeles.

“I am honored to join the LuxSci team at such an exciting time for the company,” said Mazariegos. “I look forward to working with the team and helping build on LuxSci’s reputation for excellence and reliability in secure healthcare communications.”

HIPAA Compliant Email

LuxSci Shines in G2 Winter 2026 Reports, Underscoring Commitment to Product Leadership and Trusted Relationships

We’re pleased to announce that LuxSci has been recognized for excellence and leadership for HIPAA compliant email and messaging in the just-released G2 Winter 2026 Reports!

Based on verified customer reviews, LuxSci earned 20 G2 badges as part of the most recent G2 reports, including top honors such as Grid Leader, Highest User Adoption, Best Support, and Best Estimated ROI.

This recognition further validates what we’ve always believed: our customers don’t just choose a great product — they choose a great partner. At LuxSci, we build long-term, trusted relationships with our customers, anchored in product reliability, industry-leading email deliverability and performance, and the best customer support in the business.

Why G2 Matters

G2 is a globally trusted peer‑review platform that aggregates verified user feedback and real‑world usage data to rank software and service providers. G2’s seasonal reports like the Winter 2026 editions shine a spotlight on latest tools and vendors that deliver consistent value and satisfaction to real customers.

Earning 20 badges this quarter signals a strong vote of confidence from our customers and community, helping affirm that LuxSci is a leading, highly adopted secure email solutions provider.

What We Earned in Winter 2026

Among the 20 badges awarded to LuxSci across Email Security, Email Encryption, Email Gateway and HIPAA Compliant Messaging are:

  • Grid Leader
  • Highest User
  • Best Support
  • Best Estimated ROI

This broad range of accolades spanning leadership, adoption, support and return on investment underscores the reliability of our solutions and the trust our customers place in us.

Awards Reflect Our Commitment to Customer Success

Reliable. Winning Grid Leader and Highest User Adoption demonstrates that thousands of users are depending on LuxSci, securely delivering emails to today’s most popular platforms, including Gmail, Apple Mail, Yahoo Mail and AOL, to name a few.

Proven. With Best Estimated ROI, customers are saying that LuxSci delivers tangible results, whether in secure email delivery, regulatory compliance, or operational efficiency.

Long‑Term Trust. Best Support is perhaps the most telling because for us, success isn’t just about features, it’s about being there for our customers every step of the way.

Thank you to all of our customers. We remain committed to your success — today and in the future.

Want to learn more about LuxSci? Reach out and connect with us today!

HIPAA Compliant Email

Here’s What HIPAA Compliant Email Salespeople Don’t Tell You

With email security threats continuously increasing in number and sophistication, as well as healthcare companies requiring secure solutions to communicate with patients and customers, the need for HIPAA compliant email solutions has never been greater. 

However, when looking for the right secure email services provider (ESP), healthcare organizations run the risk of making inaccurate assumptions about HIPAA compliance via what they learn from prospective vendors. This is due to the tendency for sales materials for HIPAA compliant email services, such as web pages or promotional videos, to highlight the strengths of the platform, while downplaying a healthcare company’s own role and responsibilities in securing protected health information (PHI). 

With this firmly in mind, here are six key things that HIPAA compliant email salespeople don’t tell you about securing communications and achieving compliance. 

1. The Shared Responsibility Model

Firstly, HIPAA compliant email salespeople are unlikely to emphasize the idea of shared responsibility when it comes to data security. This is the idea that two entities that share access to data, e.g., a healthcare company and their ESP, have a shared responsibility to preserve the privacy of that data.

In reality, most sales pitches explain the benefits and features of the solution, as opposed to stressing that compliance truly depends on how it’s configured and used. Now, that’s not to say that a salesperson is trying to hide this fact, as they’ll probably allude to training and configuration requirements. But, they’ll be less likely to make light of this and, more broadly, how shared responsibility factors into compliance.

2. A BAA Doesn’t Automatically Make You HIPAA Compliant

A business associate agreement (BAA) is essential for HIPAA compliance, but signing one doesn’t automatically make you compliant. Your organization still has to use the email delivery solution in a way that aligns with HIPAA regulations, which involves proper configuration, training, oversight, and reporting.

The misconception among some healthcare companies that a BAA equals compliance may be perpetuated by the term “HIPAA compliant email services provider”.  This could give some the impression that the vendor is fully HIPAA compliant and, subsequently, in signing a BAA with them, the use of their services is fully compliant.

But, it’s not that simple.

Simply signing a BAA obscures the real effort involved in achieving compliance. There’s no official HIPAA seal of approval, and HIPAA compliant means that the solution is capable of being configured for compliant use, which is a shared responsibility. HIPAA compliant email salespeople are unlikely to volunteer this nuance, especially if their email solution requires considerable configuration or has a steep learning curve to use it securely.

3. Not All Solutions or Features Are HIPAA Compliant

Another key detail often underplayed by vendor sales materials of HIPAA compliant email solutions is that some of their features, or even entire services, aren’t covered by their BAAs, so they can’t be used to handle PHI. 

These tools are referred to as “out of scope” and may include tools capable of integration with the email service, such as analytics or AI capabilities, but they don’t possess the cyber risk mitigation measures that align with HIPAA regulations. Perhaps the main reason for this is that many mass-market email delivery solutions, such as Microsoft 365 or Google Workspace, are designed for companies across all sectors. Consequently, while they can be HIPAA compliant, they weren’t developed from the ground up with the stringent regulatory demands of the healthcare industry in mind.

4. Solutions Are Not HIPAA Compliant “Out of The Box”

HIPAA compliant email salespeople may suggest that compliance is built into their platform, and healthcare organizations can use it to transmit PHI straight away, but this isn’t the case. Healthcare companies must still configure the email platform accordingly, as per the security requirements determined by their risk assessment, e.g., applying the right level of encryption. 

Also, if the email service is difficult to configure for HIPAA compliance or if the vendor’s configuration documentation lacks detail, that presents another obstacle to its compliant use. 

In addition to configuration, healthcare companies also have to implement access management controls and policies, establishing the extent to which each employee can access PHI in respect to their roles and responsibilities. From there, they will have to train their workforce on how to use the HIPAA compliant email solution securely, which may include those tools that fall outside the scope of your BAA with the vendor, and must not be used for the disclosure of patient data.

5. Essential Security Features Cost Extra 

Another more egregious version of an ESP not being HIPAA compliant out of the box is having features required for compliance, such as encryption or audit logging, as premium add-ons and not included in the solution’s base pricing. 

A vendor’s sales materials for its email service might list the necessary safeguards, but underemphasize the fact that only some versions of their platform are truly HIPAA compliant. Consequently, healthcare companies must confirm that the features required for HIPAA compliant email communications are included in the plan they’re purchasing. 

6. The Importance of Staff Training on HIPAA

HIPAA compliant email salespeople are often remiss in stressing the need for additional workforce training alongside the deployment of their platform. A healthcare company’s employees must be trained on how to securely use the email client, how to ID potential threats, and best practices for including PHI in email communications, as well as the regulations tied to HIPAA and data security.

This includes educating users on the differences between regular and secure email, and what they must do to safeguard patient and customer data. Fortunately, secure email solutions from providers like LuxSci enable automated email encryption, and users do not need to take any additional actions to ensure encryption when sending emails.

Additionally, in some cases, employees will need to be trained on which tools or features do not align with HIPAA guidelines and must not be used to process PHI.

LuxSci: Fully HIPAA Compliant – No Hidden Surprises

LuxSci specializes in solutions that enable companies to carry out secure, personalized, and HIPAA compliant email communications and campaigns. With more than 20 years of experience and billions of emails sent for companies including Athenahealth, 1 800 Contacts, Lucerna Health and Rotech Healthcare, we’ve acquired invaluable experience in helping healthcare organizations enhance their engagement efforts, all while adhering to HIPAA regulations. In addition, LuxSci’s secure high-volume and marketing email solutions feature HIPAA-required security controls, including encryption, audit logging, and multi-factor authentication (MFA) by default, not as optional, hidden extras.

Contact us today to learn more about how LuxSci’s secure email solutions can help increase the ROI on your patient and customer outreach efforts, while safeguarding PHI in line with HIPAA requirements.

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How Does HIPAA Compliant Email Archive Migration Protect Patient Data?

HIPAA compliant email archive migration is the secure transfer of stored healthcare email communications from one system to another while maintaining encryption, audit trails, and regulatory compliance throughout the data movement process. Healthcare organizations undergo email archive migration when changing service providers, upgrading systems, or consolidating multiple email platforms into unified solutions. The migration process requires careful planning to ensure that years of patient communications remain protected during transfer and that all regulatory requirements are met without compromising data integrity or accessibility.

Data Integrity Preservation During System Transitions

Email archive migration projects must maintain complete fidelity of original message content, metadata, and attachment files throughout the transfer process. Hash verification algorithms create digital fingerprints of each archived email before migration begins, enabling healthcare organizations to confirm that every message transfers without corruption or alteration. Checksum validation procedures verify that attachment files, embedded images, and formatting elements remain intact during the migration process, preventing data loss that could compromise patient care or legal compliance.

Timestamp preservation ensures that original email dates, delivery confirmations, and read receipts transfer accurately to new archive systems. These temporal markers provide critical evidence for legal proceedings, regulatory audits, and clinical timeline reconstruction activities. Migration procedures must maintain original sender and recipient information, including any forwarding history or reply chains that document patient communication patterns over time.

Metadata retention includes preserving security classifications, retention tags, and compliance markers applied to archived emails in source systems. Custom fields, user-defined categories, and workflow status indicators must transfer to new archive platforms to maintain organizational knowledge and search capabilities. Healthcare organizations conducting HIPAA compliant email archive migration recognize that losing metadata can render archived communications significantly less valuable for clinical reference and legal discovery purposes.

Version control mechanisms track any changes made to archived emails during migration processes, creating audit trails that demonstrate data handling compliance. Backup verification confirms that original archive copies remain available throughout migration activities, providing recovery options if transfer processes encounter unexpected issues. Quality assurance testing validates that migrated archives maintain the same search functionality, access controls, and reporting capabilities as original systems.

Security Maintenance & HIPAA Compliant Email Archive Migration

Encryption protocols must protect archived patient communications during every phase of the migration process, from extraction through transport to final storage in destination systems. Source system encryption keys require careful management to ensure that archived emails can be decrypted for migration while preventing unauthorized access during the transfer process. Secure transfer channels using encrypted connections prevent interception of patient communications while data moves between systems.

Access control continuity ensures that only authorized personnel can view or handle archived patient communications during migration activities. Migration teams need appropriate background checks, HIPAA training, and signed confidentiality agreements before accessing healthcare email archives. Role-based permissions should limit migration staff access to only the specific archive segments they need to transfer, preventing unnecessary exposure of patient information.

Chain of custody documentation tracks every individual who handles archived patient communications during migration processes. Detailed logs record who accessed which archive segments, when transfers occurred, and what verification procedures were completed at each migration phase. These records provide evidence of proper handling for regulatory audits and demonstrate that archived patient communications remained protected throughout system transitions.

Temporary storage security protects archived emails that may require intermediate processing before final import into destination systems. Any temporary storage locations must maintain the same encryption standards as source and destination systems, with access controls preventing unauthorized viewing of patient information. Those managing HIPAA compliant email archive migration must ensure that temporary storage systems are properly secured and that all temporary copies are securely deleted after successful migration completion.

Compliance Verification and Regulatory Requirements

Business associate agreements must address archive migration activities when third-party vendors assist with data transfer processes. These agreements should specify security measures that migration vendors will maintain, audit requirements for transfer activities, and liability allocation when archive handling occurs outside healthcare organizations. Vendor assessment procedures verify that migration service providers have appropriate security certifications and experience with healthcare data handling requirements.

Audit trail preservation ensures that migration activities create comprehensive records of all actions taken with archived patient communications. Migration logs should capture extraction activities, transfer verification, import procedures, and final validation steps that confirm successful archive migration. These audit records become part of the archived email documentation that healthcare organizations must maintain for regulatory compliance periods.

Risk assessment procedures identify potential security vulnerabilities and compliance challenges specific to archive migration projects. Organizations planning HIPAA compliant email archive migration should evaluate encryption strength during transfers, access control effectiveness for migration teams, and backup procedures that protect against data loss during system transitions. Documentation of risk assessments provides evidence of due diligence and guides security measure implementation throughout migration projects.

Retention requirement compliance ensures that migrated archives maintain appropriate preservation periods and deletion schedules required by healthcare regulations. Migration procedures must transfer retention metadata that controls when archived emails can be deleted, ensuring that legal hold requirements and regulatory preservation mandates continue in destination systems. Healthcare organizations must verify that new archive platforms can enforce the same retention policies as previous systems without compromising compliance obligations.

Resource Management for HIPAA Compliant Email Archive Migration

Timeline development for archive migration projects must account for the volume of archived communications, system complexity, and validation requirements that ensure complete data transfer. Large healthcare organizations with decades of archived emails may require months of migration activity, while smaller practices might complete transfers in weeks. Project schedules should include buffer time for addressing unexpected technical issues and conducting thorough validation testing before decommissioning source systems.

Stakeholder coordination brings together clinical staff, IT personnel, compliance officers, and vendor representatives who must collaborate throughout migration processes. Communication plans ensure that all stakeholders understand their roles, receive timely updates about migration progress, and can provide input when decisions affect archived email accessibility or functionality. Change management procedures help staff adapt to new archive systems while maintaining productivity during transition periods.

Resource allocation includes dedicating sufficient technical personnel, computing infrastructure, and network bandwidth to support archive migration activities without disrupting patient care operations. Migration projects often require additional server capacity, enhanced network connections, and specialized software tools that can handle large volumes of archived healthcare communications. Budget planning should account for potential cost overruns when migration projects encounter unexpected complexity or require additional security measures.

Testing procedures validate that migrated archives function correctly before decommissioning source systems and declaring migration projects complete. Pilot migrations with limited archive segments help identify potential issues before processing entire email repositories. Successful HIPAA compliant email archive migration depends on user acceptance testing that confirms healthcare staff can search, access, and retrieve archived patient communications with the same ease and functionality as previous systems.

Post-Migration Validation and System Optimization

Search functionality verification ensures that migrated archives maintain the same discovery capabilities as source systems, enabling healthcare staff to locate patient communications efficiently. Index rebuilding activities may be necessary to restore full-text search capabilities across migrated archives, particularly when moving between different email platform technologies. Advanced search features, including date ranges, sender filtering, and content-based queries, must function properly to support clinical workflow and legal discovery activities.

Performance optimization addresses potential speed differences between source and destination archive systems that could affect user productivity. Database tuning, index optimization, and caching configuration help ensure that archived email retrieval operates at acceptable speeds for clinical staff accessing patient communication histories. Capacity planning confirms that destination systems can handle current archive volumes while accommodating future email storage growth.

User training programs prepare healthcare staff to use new archive systems effectively while maintaining compliance with patient privacy requirements. Training should cover any interface changes, new search capabilities, and modified procedures for accessing archived patient communications. Documentation updates ensure that policy manuals, standard operating procedures, and compliance guides reflect changes in archive access procedures resulting from migration activities.

Backup verification confirms that migrated archives are properly included in disaster recovery procedures and data protection protocols. Backup testing validates that archived patient communications can be restored successfully if destination systems experience failures or security incidents. Healthcare organizations completing HIPAA compliant email archive migration must verify that their backup procedures provide the same level of protection for migrated archives as they maintained for original archived communications

HIPAA Compliance and Email Communications

How Does HIPAA Compliance and Email Communications Work?

HIPAA compliance and email communications require healthcare organizations to implement administrative, physical, and operational safeguards that protect patient information during electronic transmission and storage. Federal regulations mandate encryption protocols, access controls, audit logging, and business associate agreements for all email systems handling protected health information. Healthcare providers must balance security requirements with operational efficiency, ensuring that email communications enhance patient care without creating compliance vulnerabilities or exposing organizations to regulatory penalties.

Safeguards for Email Security

Policy development establishes the framework for how healthcare organizations handle patient information through email channels. Written policies must specify who can send patient data via email, what types of information are appropriate for electronic transmission, and what approval processes govern sensitive communications. Documentation requirements ensure that policies reflect current regulatory standards and organizational practices.

Training programs prepare healthcare staff to use email systems securely while maintaining patient privacy throughout all communications. Education should cover encryption activation procedures, recipient verification methods, and content appropriateness criteria that prevent inadvertent disclosures. New employee training timelines ensure staff understand email security requirements before accessing patient information systems.

Access management procedures control which staff members can use email systems to communicate about patients and what information they can access. Permission structures should align with job functions, ensuring that billing staff, clinical providers, and administrative personnel each have appropriate access levels. Regular access reviews identify outdated permissions that should be revoked when staff change roles or leave organizations.

Security incident procedures outline how organizations respond when email security breaches occur or when staff discover potential vulnerabilities. Response protocols should include immediate containment steps, breach scope assessment methods, and notification procedures for affected patients and regulatory authorities. Documented incident handling demonstrates organizational preparedness during compliance audits.

Encryption Standards That Meet Regulatory Requirements

Transport-level encryption protects email messages during transmission between servers, creating secure channels that prevent interception while communications travel across public networks. TLS 1.2 or higher protocols establish encrypted connections that meet current security standards for protecting healthcare data. Server certificates verify the identity of receiving systems before allowing message transmission to prevent misdirected communications.

Message-level encryption converts email content into unreadable code before transmission, ensuring that only intended recipients with proper decryption keys can access patient information. AES 256-bit encryption provides strong protection that satisfies regulatory expectations for securing electronic protected health information. Automatic encryption removes reliance on manual activation that busy healthcare staff might forget during patient care activities.

Storage encryption protects archived email communications containing patient information while messages reside on servers or backup systems. Encryption at rest prevents unauthorized access if physical storage devices are stolen or improperly disposed. Key management protocols ensure that encryption keys receive the same protection as the data they secure.

Digital signatures add authentication layers that verify message origin and detect any unauthorized modifications during transmission. Certificate-based systems confirm sender identity before allowing message delivery, reducing risks that fraudulent communications might compromise patient information. HIPAA compliance and email communications depend on multiple encryption layers working together to protect data throughout its lifecycle.

Access Controls and Authentication Mechanisms

Multi-factor authentication strengthens account security by requiring users to provide multiple forms of identification before accessing email systems containing patient data. Passwords combined with mobile verification codes, biometric scans, or hardware tokens create barriers that prevent unauthorized access even when credentials are compromised. Authentication strength should match the sensitivity of patient information accessible through email systems.

User provisioning processes establish email accounts for new staff members while defining their access permissions based on job functions and patient care relationships. Automated provisioning systems integrated with human resources databases ensure that access aligns with employment status and role requirements. Termination procedures immediately revoke access when employment ends to prevent former staff from accessing patient communications.

Session controls automatically log users out after inactivity periods, preventing unauthorized access from unattended workstations in busy healthcare environments. Timeout durations should balance security needs with operational efficiency, allowing sufficient time for thoughtful message composition without creating excessive vulnerability windows. Concurrent session monitoring detects unusual login patterns that might indicate account compromise.

Audit capabilities track all email system activities including message transmission, viewing, forwarding, and deletion actions performed by users. Comprehensive logs capture timestamps, user identities, and specific actions taken with patient information. Log retention periods should meet regulatory requirements while supporting security investigations and compliance demonstrations.

BAA Requirements

Contractual obligations between healthcare organizations and email service providers establish responsibilities for protecting patient information during transmission and storage. Written agreements must address encryption standards, security incident notification timelines, and data handling procedures when business relationships terminate. Liability provisions allocate financial responsibilities when breaches result from provider negligence or system failures.

Vendor security assessments verify that email providers maintain appropriate safeguards before organizations entrust them with patient communications. Evaluation procedures should examine provider certifications, data center security, and incident response capabilities. Due diligence documentation demonstrates that organizations selected vendors carefully rather than accepting inadequate security measures.

Performance monitoring ensures that providers maintain contracted security standards throughout business relationships. Regular audit report reviews, security assessment updates, and compliance certification renewals verify ongoing provider commitment to protecting healthcare information. Performance issues should trigger immediate corrective action discussions to prevent security degradation.

Subcontractor management addresses situations where email providers use third-party services for hosting, backup, or support functions. Agreements should require providers to obtain equivalent security commitments from subcontractors who might access patient information. Healthcare organizations need visibility into the complete chain of entities handling their patient communications.

Documentation and Compliance Evidence

Security configuration documentation records the specific settings that organizations implement to protect email communications containing patient information. Configuration records should detail encryption algorithms, authentication requirements, access control structures, and audit logging parameters. Documentation updates track changes over time, creating histories that support compliance demonstrations.

Training records demonstrate that organizations educate staff about secure email practices and HIPAA compliance and email communications requirements. Documentation should include training dates, participant names, content covered, and assessment results verifying comprehension. Record retention periods should extend beyond individual employment to support long-term compliance evidence.

Risk assessment documentation identifies vulnerabilities in email systems and describes mitigation measures implemented to reduce security threats. Assessment reports should evaluate encryption strength, access control effectiveness, and potential failure points that could compromise patient information. Annual assessment updates track how organizations adapt security measures as threats evolve.

Incident reports document security breaches involving email communications and describe organizational responses to contain damage and prevent recurrence. Detailed breach records should include discovery methods, scope determinations, notification procedures, and corrective actions implemented. Incident documentation provides evidence of appropriate breach handling during regulatory investigations.

Operational Considerations and Best Practices

Content appropriateness guidelines help staff determine which patient information is suitable for email transmission versus what requires more secure communication methods. Routine appointment confirmations and general health education may be appropriate for encrypted email while complex diagnoses warrant telephone or in-person discussions. Emergency communications should never rely solely on email that patients might not check promptly.

Recipient verification procedures ensure staff confirm email addresses before transmitting patient information to prevent misdirected communications. Double-check processes, automated address validation, and recent communication history reviews reduce human errors that could expose patient data. Organizations should implement technological controls that flag external recipients when sending patient information.

Mobile device management addresses security challenges when staff access email from smartphones and tablets outside secure healthcare facilities. Device encryption, remote wipe capabilities, and containerization technologies separate work communications from personal data on employee devices. Bring-your-own-device policies must ensure that personal devices meet organizational security standards before allowing patient information access.

Retention management balances regulatory requirements to preserve email communications with operational needs to manage storage capacity efficiently. Automated retention policies should archive messages for required periods while deleting expired communications to minimize data exposure risks. Legal hold procedures must override automated deletion when litigation or investigations require communication preservation.

Understanding HIPAA compliance and email communications enables healthcare organizations to leverage digital communication benefits while protecting patient privacy and avoiding regulatory penalties that could result from security failures or policy violations.

LuxSci Personalize Healthcare

How to Personalize Healthcare Communications with PHI Data

Recent research from McKinsey & Company indicates that people prefer more personalized experiences when engaging with companies, businesses and providers. While the retail, technology and financial services sectors have realized the benefits of personalization for years, the healthcare industry has been slower to adapt—providing huge opportunities to improve experiences and outcomes with better communications.

Simply put, personalized healthcare is about delivering a patient or customer experience that’s tailored to the unique needs of the individual. Personalization in healthcare goes beyond simply addressing the symptoms of an illness or ongoing care needs. Modern healthcare providers are more effectively engaging patients and customers based on their access and ability to use patient data or protected health information (PHI), factoring in medical history, treatment plans, product usage and personal preferences to drive more personalization. Communication plays a key role in this process. The way healthcare providers and suppliers communicate with patients has a direct impact on their satisfaction, adherence to treatments, and overall outcomes across the end-to-end healthcare journey.

As healthcare becomes more patient-centric, personalization is no longer just a nice-to-have—it’s a requirement. Today’s patients and customers expect healthcare providers to understand their needs and communicate in a way that connects with them on an individual level. Personalizing communications isn’t just about adding a patient’s name to an email—it’s about providing meaningful, timely, and relevant information that aligns with their unique health profile and needs.

So, how can healthcare providers and suppliers effectively personalize their communications while maintaining privacy and compliance with regulations like HIPAA?

This blog post digs deeper into this critical healthcare topic and offers practical tips on how to personalize healthcare engagement.

McKinsey & Company Research Highlights Consumer Demand for Personalization

With industries like retail setting high standards for personalization, patients are coming to expect the same level of attention in healthcare. The demand for better healthcare experiences is rising, and patients are more likely to engage with providers and suppliers who offer personalized communication, including over email and text.

In fact, a recent study conducted by McKinsey & Company found that 71 percent of people expect businesses and providers to offer personalized interactions, and 76 percent are frustrated when they don’t receive personalized communications tailored to their specific needs. For healthcare providers, this can include healthcare conditions, treatment plans, new product usage and ongoing care management. The research highlights how much people value personalization and why healthcare providers, payers and suppliers need to adapt their communication strategies accordingly. The benefits include:

1. Building Trust and Loyalty

One of the main advantages of personalizing healthcare communications is that it helps build a stronger relationship between the patient and the provider or supplier. When patients and customers feel that a healthcare provider truly understands their individual needs, they’re more likely to develop trust and remain loyal to that provider.

2. Improving Patient Engagement and Outcomes

Personalized healthcare communications have been shown to increase patient engagement, especially when it comes to treatment adherence, plan renewals and new product usage. Sending personalized reminders for medication refills, appointment scheduling, equipment upgrades or lab test follow-ups can significantly improve compliance—and outcomes. Patients are more likely to respond to messages that are relevant to their personal health journey.

3. Reducing Patient Anxiety and Confusion

Healthcare journeys can be overwhelming, especially when dealing with complex medical conditions or products. Personalized communication can help reduce this anxiety by making information more digestible and relevant. By addressing a patient’s unique concerns and providing the right information in communications, including PHI, healthcare providers and suppliers can reduce confusion and deliver a better overall experience.

Leveraging Data to Personalize Healthcare Experiences

The key to successful personalized communication lies in leveraging patient data effectively and responsibly. Providers can use data from electronic health records (EHRs), customer data platforms (CDPs), CRM systems, and patient portals to send tailored messages. For example, if a patient has a history of diabetes, the healthcare provider can send targeted educational content, reminders for blood sugar monitoring, and personalized treatment recommendations. In turn, medical equipment providers can seend HIPAA compliant communications for new product offers and upgrades.

However, it’s essential that healthcare providers use patient data in a way that respects privacy and complies with HIPAA regulations, including for communications. Only authorized personnel should have access to sensitive information, and all communication should be done via secure, end-to-end HIPAA compliant channels. This can include email, text and forms.

Personalization doesn’t just mean addressing individual patients—it also means communicating effectively with different groups of patients and customers, including understanding their channel preferences and having the ability to securely communicate over the channel of their choice. A younger demographic might prefer communication via text messages, while older patients may appreciate phone calls or emails. By understanding the preferences of different patient groups, healthcare providers and suppliers can ensure their messages are well-received.

The Role of HIPAA Compliant Communications in Personalization

Technology is a powerful enabler when it comes to personalizing healthcare communications. From secure email platforms to automated text messaging systems to secure marketing campaigns, today’s leading HIPAA compliant healthcare communications solutions allow you to deliver personalized communications efficiently and securely.

When it comes to personalization in healthcare, it’s essential to prioritize HIPAA compliance. This ensures that patient information remains protected while still allowing you to include protected health information or PHI in communications. With the right tools in place, healthcare providers can safely use secure email, text, and forms to deliver personalized content. For example, an email with educational materials tailored to a patient’s condition or a text message reminder for an upcoming appointment or medical equipment upgrade can make a significant difference in patient engagement and overall satisfaction—and improve the results of your business.

While there are many benefits to personalizing healthcare communications, there are also challenges. Healthcare providers must navigate privacy concerns, regulatory hurdles, and the complexities of integrating personalized communication into existing workflows. Working with a vendor that is experienced and knowledgeable about HIPAA compliance and has a proven secure communications solutions can help healthcare providers and suppliers overcome these challenges.

Personalize Healthcare Communications

Personalization isn’t just a trend—it’s a necessity for improving patient engagement, experiences and outcomes. By leveraging secure, HIPAA-compliant tools and focusing on personalized communications that leverage PHI, healthcare providers can build trust, improve compliance, and foster long-term patient and customer loyalty. As technology continues to evolve, the potential for further personalization in healthcare communications will only grow.

Want to personalize your healthcare communications—securely? Contact us today to learn more!

FAQs

What is personalized healthcare?
Personalized healthcare is an approach that tailors medical care and communication to the individual needs and preferences of each patient or customer, considering their medical history, lifestyle, and unique health conditions.

How does personalized communication improve patient outcomes?
Personalized communication helps patients feel valued and understood, leading to increased engagement, better adherence to treatment plans, and improved overall satisfaction with their healthcare providers and suppliers.

What tools help healthcare providers personalize communication?
HIPAA-compliant tools like secure email, text messaging, and patient portals enable healthcare providers to deliver personalized communication while ensuring privacy and security.

Why is HIPAA compliance crucial in personalized healthcare?
HIPAA compliance is essential because it protects patient privacy and ensures that personal health information (PHI) is handled securely, particularly when used for personalized communication.

Email Marketing Best Practices for Healthcare

Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA compliance requirements. In this blog post, we will discuss email marketing best practices to help healthcare marketers achieve their goals. 

woman viewing email program

1. Define Your Campaign Goals

The success of any email marketing campaign depends on the goals you want to achieve. However, because healthcare organizations are often not selling products to their patients, marketers can be confused about how to set measurable goals for their campaigns that aren’t tied to revenue generation.

Healthcare marketers want to use email marketing campaigns for various purposes, including patient engagement, education, and retention. Some possible objectives of your campaigns could be:

  • New patient acquisition
  • Re-engaging lapsed patients
  • Spreading awareness about vaccines, treatments, or medical conditions
  • Increasing treatment or medication adherence
  • Collecting survey responses or patient-reported outcomes

All of these campaign objectives will correlate with different metrics. Identifying the campaign goal and the corresponding metrics you need to track is critical before selecting the audience and crafting the content.

2. Select Your Audience

Gone are the days of sending giant email blasts to your entire contact list. The best email marketers are creating highly targeted campaigns for specific audiences. Healthcare marketers using patient data in their audience targeting efforts are at an advantage. They can use patient information to create distinct audience segments. Targeting a patient population with common attributes makes it easier to craft a relevant message to drive clear results. For example, marketers can create more relevant campaigns when they can divide their patient population into subgroups based on shared characteristics like diagnoses, risk factors, and demographic data.

3. Personalize Your Content

Once you have clearly defined your goal and your audience, it’s essential to use personalization techniques to craft relevant messaging. Healthcare consumers expect more personalization from their providers and want to receive messages that tie into their past experiences. Generic, irrelevant messaging is more likely to annoy patients than get them to act. Healthcare marketers are lucky to have a wealth of data points to use in their messaging, but they must be aware of patient privacy and take steps to secure their messaging. When you have taken the appropriate steps to secure patient data, including protected health information in email messages is possible. This improves the patient experience and makes it easier for healthcare marketers to achieve their objectives.

4. Use A Clear Call-to-Action

Your emails should include a clear call-to-action (CTA) that encourages your audience to take the desired action. These actions may include scheduling an appointment, downloading a resource, logging into a patient portal, filling out a survey, or contacting your organization. Ensure that your CTA is prominent, stands out from the rest of your content, and ties back to the goal of your campaign. Most importantly, implement appropriate tracking technologies so you can see how many email recipients followed through on the CTA.

Don’t include too many calls to action in one message! Including multiple prompts may confuse the recipient and make it more difficult for your team to understand how the campaign performed.

5. Review Your Data

Finally, it’s essential to monitor your email metrics to evaluate the success of your campaigns. Some key metrics may include open rates, click-through rates, surveys completed, successful logins, appointments scheduled, and other relevant metrics that tie back to your goals. Use this data to refine your email marketing strategy, trigger follow-up campaigns and marketing activity, and optimize future campaigns. Use APIs or webhooks to ensure your email campaign statistics are tied into marketing dashboards to get a holistic view of how your campaigns are performing.

6. Choose an Email Marketing Platform Designed for Healthcare

Finally, to use the tactics recommended above, it’s necessary to use a HIPAA-compliant email marketing platform. Segmenting audiences and personalizing content requires the use of protected health information. Therefore, it must be secured in compliance with HIPAA. You must select a platform that can protect data both at rest and in transit to utilize the power of your data fully.

LuxSci’s HIPAA-compliant Secure Marketing was designed to meet the needs of healthcare marketers and enables the use of PHI at scale. Contact our sales team to learn more about our capabilities and email marketing best practices.