Spotlight Mailer

Powerful Secure Email Marketing Software

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eBook: HIPAA-compliant Bulk Emailing Basics

A technical guide to bulk emailing

Book 3 in the LuxSci Internet Security Series.

Created by Erik Kangas, PhD

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FAQs: Perhaps you were wondering...?

Spotlight Mailer is web-based email marketing software that includes everything you need to design, send, track, and achieve a solid return on investment from email marketing.

Each Spotlight Mailer license is associated with one LuxSci user. Once you have Spotlight Mailer, you can access Spotlight Mailer from your LuxSci account and start creating your contacts, mailing lists, and emails. Spotlight Mailer's intuitive interface and predesigned templates make it easy for individuals with limited technical expertise to create and send emails.

Spotlight Mailer contains over 100 professionally designed email content blocks that you can tailor to create a campaign email. You can also customize content using the WYSIWYG editor or import campaigns from the internet. The templates included with Spotlight Mailer have been tested to ensure compatibility with mobile devices and popular email clients. Spotlight Mailer's image hosting ability lets you upload any number of images.

Spotlight Mailer lets you preview your email messages to make sure that you like what you see and adjust the design as needed before it is sent. The SPAM checker function evaluates your message for SPAM-like content so that you can edit the text and maximize deliverability.

Spotlight Mailer allows you to send to many lists at once and will eliminate duplicate recipients. Split testing lets you try different versions of your message to see which is more effective.

Scheduling options enable you to send your email blast now or schedule it for the future. Spotlight Mailer automatically handles unsubscribes, opt-ins, bounces, and SPAM complaints (feedback loop reporting).

Spotlight Mailer's reports answer your important questions.

  • Who opened which emails; when; from where; on what device/OS?
  • Who clicked on what link when; from where; on what device/OS?
  • How many bounces and why did they occur?
  • Who unsubscribed and marked the message as SPAM?

Other questions? Call Sales

Spotlight Mailer Features

Design Features

More Than 100 Professionally Designed Message Components
Email content blocks for different message parts (i.e., header, feature articles, product displays, price tables, social network icons, footer).
Designed for Maximum Display Compatibility
The pre-built email elements have been tested to work with all popular email clients (including Gmail, Yahoo, Hotmail, and Outlook).
Optionally use WYSIWYG HGML editor to completely customize your email and edit the raw HTML as well if needed.
Import Campaigns
Import existing email campaigns from a web address.
Image Hosting
Upload any number of images with free, secure image hosting.

Campaign Features

Add unsubscribe links with one click; All unsubscribes are handled automatically.
Auto-Bounce Processing
Have bounced emails automatically removed from your mailing lists; get lists of what addresses are failing and why.
Include Attachments
Include attachments with your bulk mail.
See if your Message is Spam-Like
A spam checker allows you to preview your message to see how spam-like it is before sending. Find out what should be changed to ensure deliverability.
Eliminate Duplicate Recipients
The mailing list manager ensures that your mailing lists never have duplicate addresses.
Schedule to Send Later
Send your email blast now or schedule it for some time in the future.
Send to Many Lists at Once
Send your email campaign to any set of mailing lists and have all duplicate addresses auto-removed.
Email can be HTML or Text or Both
Your messages can be HTML-only, text-only or multipart with both text and HTML versions for maximum friendliness to your readers' email program settings.

Reporting Features

Email Opens
Who opened which emails and when? From where and on what device/OS? Export data to CSV. View bar charts and detailed reports.
Click Tracking
Who clicked on what links and when? From where and on what device/OS? Export data to CSV. Even if the recipient never contacts you directly, you can follow up with their perceived interests.
Get reports of all soft and hard bounces, including why each bounce occurred.
See who has unsubscribed and when. Compare unsubscribe rates to open and bounce rates.

Contact List Management Features

Automatic Opt-ins, unsubscribes, bounce analysis, and Feedback Loop Reporting
Opt ins, unsubscribes, bounces, and SPAM complaints can all be handled automatically.
Unlimited Contacts
Add or import contacts from Outlook, Excel, or CSV file. There is no limit to your contact list sizes.
Unlimited Contact Lists
Manage as many contact lists as you require. Group contacts in any way that you like.
Create Custom Subscription Forms
Design custom subscription forms that can be easily added to your web site.
Custom Contact Fields
Add unlimited custom contact information fields to your contact lists. These enable arbitrary personalization of your mailings.
Double Opt-In
Require all new subscribers to click on a link in an email to verify that they really want to subscribe. This keeps your mailing lists clean and follows best practices.
Subscribers can Update Subscription Information
Your subscribers can modify their subscription details at any time -- including their name, email address, preferences, etc.
Bulk Delete Contacts
Prune your contact lists quickly and easily.
One-Click Unsubscribe
Comply with CAN-spam laws by providing unsubscribe links that remove the user with a single click.
List Segmentation
Filter your contacts based on common attributes (e.g. location or age or your custom fields) and send emails directed to these specific segments.
Blocked Recipients / Do not mail list
Create suppression/Do Not Mail lists to suppress messages to contacts that should never receive email messages from you.

Advanced Features

Split Testing
Try different versions of your messages and find out which performs best in terms of open rates. Run a test on a small part of your mailing list and send the rest to the winner.
Manage virtually every aspect of the application programmatically via our Spotlight Mailer API.

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The big picture is that you guys are absolutely doing it right in my view. Your platform is flexible and easy to use. Your team is quick to respond to tickets and your technology is solid. I couldn't be more pleased with how things turned out using your outbound email servers."

Brad Butler . COO . Halloween Express