Explanation of benefits notifications are detailed summaries of healthcare claims processing that health plans send to members after receiving and […]
News! LuxSci Enhances Secure Marketing with Automated Workflows
If you’re a healthcare marketer looking to make your email campaigns more intelligent, automated, and secure, now’s the time to […]
What You Need To Know About Email Deliverability
Email deliverability refers to the ability of emails to reach recipients’ inboxes successfully without being filtered into spam folders or […]
Understanding HIPAA Email Retention Requirements
HIPAA email retention requirements mandate that healthcare organizations preserve electronic Protected Health Information (ePHI) contained in email communications for specific […]
What Are Current Healthcare Marketing Trends?
Current healthcare marketing trends include personalized patient communications, digital engagement platforms, data-driven campaign optimization, telehealth promotion, wellness program marketing, and […]
Healthcare Email Marketing Best Practice Guidelines
Healthcare email marketing best practices involve the strategies, compliance measures, and patient-centered approaches that healthcare organizations use to create effective […]
How Do Healthcare Email Marketing Campaigns Work?
Healthcare email marketing campaigns are targeted communication strategies that healthcare organizations use to engage patients, promote wellness programs, share educational […]
What Are HIPAA Marketing Guidelines?
HIPAA marketing guidelines are official interpretations and best practice recommendations issued by the Department of Health and Human Services that […]
HIPAA Compliant Marketing
What Is HIPAA Compliant Marketing? HIPAA compliant marketing refers to promotional activities and communications by healthcare organizations that follow federal […]
What Is HIPAA Email Archiving?
HIPAA email archiving is the systematic process of capturing, storing, and preserving electronic communications containing Protected Health Information (ePHI) in […]
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