Created by Erik Kangas, PhD
Email marketing is one of the most effective marketing channels. On average, businesses receive a $44 return on every dollar they invest in email marketing. As a result, email marketing has been widely adopted by marketers in every industry.
However, health care organizations that want to use email marketing have other considerations that limit their approach. These mostly originate from the type of data that they deal with. Not only is ePHI sensitive, but it is also tightly regulated by the Health Insurance Portability and Accountability Act (HIPAA).
Healthcare organizations and others that process ePHI are obligated to protect this information in their electronic communications. Data breaches and HIPAA violations come with tremendous costs, so companies need to safeguard ePHI for both their patients' interests and their own.
Concerns about ePHI are especially critical for email marketing campaigns. Email marketing can be an effective strategy, but it is easy for organizations to end up on the wrong side of the HIPAA regulations if the right precautions aren't taken.
While the dangers shouldn't be overlooked, it doesn't mean that your company needs to completely steer clear of email marketing. Instead, LuxSci has created this eBook to guide you on how to use HIPAA-compliant email marketing to drive the long-term success of your business safely and effectively.
This eBook includes sections on:
See also: HIPAA-compliant Bulk Emailing.