Happy New Year! A new year brings new challenges and opportunities for marketers to take their strategy to the next […]
Happy New Year! A new year brings new challenges and opportunities for marketers to take their strategy to the next […]
Email is an essential channel for most marketers. However, HIPAA regulations raise many questions for healthcare marketers who need to […]
Email marketing can be a powerful tool for healthcare organizations, but it requires careful planning and execution because of HIPAA […]
Patient expectations of healthcare providers have dramatically changed in the last decade. The introduction of technology and the widespread adoption […]
Many healthcare marketers use online tracking technologies to gather user information as they interact with a website or mobile application. […]
If you are one of the 92% of Americans with an email address, you are likely familiar with email marketing. […]
Moving to an omnichannel or multichannel marketing strategy requires time and investment. However, you don’t have to reinvent the wheel […]
In today’s increasingly digital world, email is often overlooked as a channel for patient engagement. Email may not appear to […]
Open rates only offer a small glimpse into the success of your email marketing campaigns. To determine whether your campaigns […]
A new tech buzzword has come to the healthcare industry: identity-driven engagement. This article explains what precisely identity-driven engagement is […]