Personalizing your email content is essential to provide an excellent patient experience. With LuxSci’s Secure Marketing platform, you can use the custom fields feature to make it easier to segment your contacts and personalize content at scale. What Are Custom Fields? Custom fields store additional data about your contacts. Traditional custom field data includes information […]
Patient portals are powerful tools that allow patients to access their health records and even enable appointment scheduling and communication with healthcare providers. Despite their growing importance and popularity, patient portals alone aren’t a solution for patient engagement. What is a Patient Portal? A patient portal is a secure online website that gives patients 24-hour […]
Leveraging PHI in your communications provides relevant, meaningful information to patients while significantly increasing positive health outcomes. LuxSci’s secure and HIPAA-compliant always-on email encryption streamlines the communications process and reduces risk. Use PHI safely and securely with set it and forget it email encryption technology. The Email Encryption Landscape There are many ways to enable […]
Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]
Choosing a dedicated or shared IP address may seem like an inconsequential decision, but it can significantly impact the effectiveness of your patient engagement efforts. Learn why dedicated IP addresses are preferred for transactional and marketing emails in the healthcare industry. What is a Dedicated IP Address? An IP address is a string of unique […]
