As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
For many benefits administrators, it’s open enrollment season! During this period, individuals can make changes to their insurance coverage. It’s vital to engage members to educate them about their plans and benefits to increase satisfaction, retain members, and acquire new enrollees. This article presents four email personalization strategies for member engagement. Insurance Information is ePHI […]
Boston, MA- September 2022 – LuxSci, a provider of HIPAA-compliant email services, is pleased to announce a new partnership with Compliancy Group, a leading software solution for healthcare compliance. By partnering with LuxSci, Compliancy Group can offer best-in-class email security solutions to close technology gaps identified by their proprietary compliance platform. “The way healthcare organizations […]
Missed medical appointments are not only bad for your business, but they can also negatively impact patient health outcomes. You can improve attendance and health outcomes without adding to administrative overhead by automating appointment reminders and customizing them according to patient preferences. Why Implement Automated Appointment Reminders There are many reasons to introduce automated appointment […]
Recent survey results from CVS Health indicate that healthcare patients desire a more personalized healthcare experience. Over the last ten years, the online experience has become highly customized. Online vendors have more customer data and use it to extend personalized offers, reminders, and updates. Although people are concerned about online privacy, they are more likely […]
