For many benefits administrators, it’s open enrollment season! During this period, individuals can make changes to their insurance coverage. It’s vital to engage members to educate them about their plans and benefits to increase satisfaction, retain members, and acquire new enrollees. This article presents four email personalization strategies for member engagement. Insurance Information is ePHI […]
Email marketing is a highly effective way to communicate the latest news about your dental practice to patients. However, stale newsletters and practice announcements are not enough to keep patients engaged with their oral health. Take your dental practice email marketing to the next level with these tips to improve your messaging. 1) Choose an […]
Recent survey results from CVS Health indicate that healthcare patients desire a more personalized healthcare experience. Over the last ten years, the online experience has become highly customized. Online vendors have more customer data and use it to extend personalized offers, reminders, and updates. Although people are concerned about online privacy, they are more likely […]
Electronic medical billing requires access to protected health information to accurately bill and receive payment for medical treatments. While not covered entities, medical billing companies are often contracted as business associates and fall under HIPAA regulations. Title II of HIPAA applies directly to medical billing companies. It dictates the proper uses and disclosures of protected […]
In the final installment of our series on using digital technology for patient engagement, we discuss how email can promote health literacy and help patients manage chronic conditions. Patient Education and Health Literacy Chronic diseases like diabetes and heart disease require a high degree of health literacy to manage effectively at home. Health literacy is the […]
