Tag: email marketing

Improve Access to Preventative Healthcare with Email

March 22, 2022

Next up in our series on patient education and engagement, we look at ways to encourage preventative healthcare with digital technologies.   Vaccines and Flu Shot Information It’s challenging to encourage individuals to get a yearly flu shot. There are many reasons that people do not get annual flu shots. Some of these reasons include: […]

Engage Patients with Educational Messaging

March 15, 2022

Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.

Should You Integrate Secure Email Sending with an EMR or EHR?

February 8, 2022

Email is the preferred medium for business communications. Although those in the healthcare industry face restrictions on how they can use email, it is a powerful tool if properly secured. By integrating secure email with an EMR or EHR system, healthcare organizations can automate communications to maximize efficiency. What Are EMRs and EHRs? Electronic medical […]

How To Engage Patients Using HIPAA Compliant Email Marketing

February 1, 2022

HIPAA compliant email marketing is one of the most effective ways to communicate with patients. However, health care providers have long avoided it because of HIPAA concerns related to any form of HIPAA marketing. In this article, we will provide a few examples of how to use email marketing to engage patients and increase ROI. […]

How to Determine Your Email Throughput Needs

November 2, 2021

When designing an email infrastructure to send high volumes of email, you need to determine your email throughput needs. Throughput refers to how much data can be transferred within a specific time frame. It is a practical measure that is influenced by many factors including server power, network speeds, concurrent connections and more. This article […]