Medical laboratories use LuxSci’s secure services to email lab test results to patients. Although medical laboratories are not always HIPAA Covered Entities themselves, they are Business Associates with hospitals and doctors who are required to abide by HIPAA. By the “transitive” nature of the HIPAA privacy laws, Business Associates must abide by HIPAA security and […]
Understanding your email open rates is critical for the long-term success of your marketing strategy. If you aren’t monitoring key metrics, you won’t know if your campaigns are effective. Reviewing KPIs regularly helps you understand how to tweak your strategy to meet your business goals. While you are likely already tracking key metrics, you may […]
Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]
Getting your email marketing messages into your recipient’s inboxes is key to a successful mailing campaign. This is “deliverability.” One of the central factors governing the deliverability of your messages is the reputation of the Internet Protocol (IP) Address of your sending email server — its “IP reputation.” This article explains some of the most […]
Not only is patient engagement critical to the well-being of your patients, but it’s also a key driver in the long term success of your organization. If you have been neglecting this important component of healthcare and business, it’s time to reexamine your approach. But before you jump in too deeply, you also need to […]
