If you operate in the healthcare sector, you should always be wary of your organization’s electronic protected health information (ePHI). One of the most complicated situations involves email marketing, because carelessly sent messages can easily lead to HIPAA violations and their costly ramifications. Because of this danger, you should only send ePHI in your marketing […]
“Is Mailchimp HIPAA-compliant?” has echoed through the boardrooms of healthcare organizations countless times. Whenever companies explore their options for email automation and marketing software, the popular provider’s name tends to be one of the first to pop up. Mailchimp has long been the go-to option for designing emails and newsletters, sending them out, sharing to […]
In a perfect world, using Constant Contact would make it easy for your business to perfect its email marketing strategy, while still staying within the narrow lanes of HIPAA regulations. Back on earth, it may be possible to use the software and remain HIPAA-compliant, but things aren’t so straightforward. Constant Contact is renowned for its […]
Healthcare is a competitive business! A well-thought-out marketing strategy can help you outshine your competition, but providers must keep compliance in mind when considering email marketing for healthcare. Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, […]
If you send emails for marketing purposes, appointment reminders, or any other business transactions, it’s easy to get complacent and think that there is no way that you could be violating HIPAA. Unfortunately, HIPAA laws are incredibly complex and there are a number of unexpected violations that you can make without even realizing it. Using […]
