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Posts Tagged ‘email marketing’

How To Encourage Patient Consent To Email Marketing Without Feeling Slimy

Thursday, January 26th, 2017

If email marketing is known to produce results across a variety of industries, why do some professionals feel uncomfortable with it?  Why do they feel “slimy”?  It is not uncommon for people to feel hesitant to engage in email marketing because it somehow feels “wrong” to them.    There are several factors at play in this limiting belief; in this article, we shall shed light on them to help dispel this feeling so that you can confidently get to work and grow your business, knowing that you are actually helping others.

Email marketing

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Tags: email marketing, hipaa
Posted in HIPAA Marketing, LuxSci Library: HIPAA
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Case Study: Halloween Express Chooses LuxSci for Large Scale Seasonal Email Marketing

Monday, January 26th, 2015


Halloween Express is one of the most aggressive and dynamic Halloween chains in the United States. Started in 1990, Halloween Express has both company owned and franchised locations throughout the U.S. Their success is based on offering the largest selection of Halloween merchandise available anywhere.

Halloween Express chose LuxSci in 2014 for their massive seasonal email marketing needs.  LuxSci resolved the issues that they experienced with previous providers, saved them money, and enabled an extremely successful online campaign involving millions of email messages sent in a short period of time.

Halloween Express was very pleased that they could quickly scale up sending for the Halloween season, and then back off to a lower level for the rest of the year, without compromising their sending reputation.  They are so satisfied with their experience, that they are staying on for 2015 and are moving their business email services for their hundreds of employees over to LuxSci as well.

This is the story of Halloween Express’ timely switch to LuxSci’s dedicated High Volume SMTP Relaying service.

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Tags: email marketing, Halloween Express, high volume, private labeling, smtp
Posted in Case Studies, HIPAA Marketing
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Maximizing Delivery Speed and Reliability for Large Scale Email Marketing

Monday, September 8th, 2014

large-scale email marketingMany customers want to send millions of marketing messages within a short timeframe without getting blocked by recipient ISPs to maximize the number of recipients and the conversion rates on these messages.

This is a common scenario that we see, often from customers who have been using another costly provider, where delivery is sluggish or where messages are blacklisted or greylisted by their recipient’s systems.

Here we will share our standard prescription for solving this delivery dilemma once and for all. There are multiple factors involved, each of which will contribute to success.

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Tags: dedicated server, deliverability, dkim, email marketing, high volume, ip addrees, pre-warmed ip, spf
Posted in Case Studies, HIPAA Marketing
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LuxSci Announces: Secure Email Marketing

Friday, May 31st, 2013

WESTWOOD, MA, May 31, 2013 — LuxSci® announces the recent launch of Secure Email Marketing, a unique solution to combined need for email marketing, patient engagement, and patient communication while remaining fully HIPAA compliant.

LuxSci’s existing Secure High Volume mailing service enables sending vast quantities of email for marketing and transactional purposes. This service is quick and easy to use and includes lots of reporting features. However, you still have to use some email program or service for composing your messages, managing your mailing lists, and managing their sending through the Secure High Volume API/SMTP sending service.  We have found that many customers do not have any tools for managing their bulk mailing campaigns and want a simple, powerful web-based system for this purpose.

The LuxSci Secure Email Marketing is just that, an extremely feature rich, web-based, email marketing service that can is plugged directly into LuxSci Secure High Volume, so that all of these messages are sent securely.

“Email marketing is a commodity — there are literally hundreds of companies that will happily help you send your marketing messages and track the success of your campaigns.   LuxSci’s Secure Marketing service is the only one to do all of that, but in the context of HIPAA compliance and ease of use.  This is a game changer for health care.” says Erik Kangas, CEO of LuxSci.

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Tags: api, bounces, bulk email, click tracking, email marketing, hipaa, mailer, smtp, spotlight, unsubscribe
Posted in Business Solutions, HIPAA Marketing, New Feature Announcements
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