A new tech buzzword has come to the healthcare industry: identity-driven engagement. This article explains what precisely identity-driven engagement is and how it applies to the healthcare industry’s patient engagement goals. What is Identity-Driven Engagement? Identity-driven engagement is not a new concept. It has been used outside the healthcare industry for many years […]
Patient portals are powerful tools that allow patients to access their health records and even enable appointment scheduling and communication with healthcare providers. Despite their growing importance and popularity, patient portals alone aren’t a solution for patient engagement. What is a Patient Portal? A patient portal is a secure online website that gives patients 24-hour […]
Precision nudging is a new buzzword in the patient engagement space. But what does it mean, and how does it apply to your email engagement efforts? What is Precision Nudging? Forrester defines precision nudging as “the act of notifying or sending a message that prompts action by the patient to overcome patient-specific barriers to action […]
Email Communication is Necessary- But Introduces Risk When it comes to receiving communications from businesses, 93% of people say that email is their preferred communication channel. In the healthcare industry, organizations must take extra care to comply with HIPAA. Only some email marketing platforms can adequately protect PHI. If not properly secured, email can introduce […]
As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
