As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
For many benefits administrators, it’s open enrollment season! During this period, individuals can make changes to their insurance coverage. It’s vital to engage members to educate them about their plans and benefits to increase satisfaction, retain members, and acquire new enrollees. This article presents four email personalization strategies for member engagement. Insurance Information is ePHI […]
Recent survey results from CVS Health indicate that healthcare patients desire a more personalized healthcare experience. Over the last ten years, the online experience has become highly customized. Online vendors have more customer data and use it to extend personalized offers, reminders, and updates. Although people are concerned about online privacy, they are more likely […]
Electronic medical billing requires access to protected health information to accurately bill and receive payment for medical treatments. While not covered entities, medical billing companies are often contracted as business associates and fall under HIPAA regulations. Title II of HIPAA applies directly to medical billing companies. It dictates the proper uses and disclosures of protected […]
Even before the COVID-19 pandemic, challenges with clinician burnout were impacting the healthcare system. A 2019 British Medical Association (BMA) survey found 80% of doctors were at high or very high risk of burnout. Enter the pandemic: staffing shortages, supply chain issues, and new regulations all contributed to an increase in clinician burnout over the […]
