Educating patients about their upcoming medical procedures is an important part of building trust and increasing retention. Using digital technologies to educate patients is just one way to reinforce messaging and improve patient compliance. This article provides some examples of how to digitally engage with patients both before and after undergoing a medical procedure.
HIPAA compliant email marketing is one of the most effective ways to communicate with patients. However, health care providers have long avoided it because of HIPAA concerns related to any form of HIPAA marketing. In this article, we will provide a few examples of how to use email marketing to engage patients and increase ROI. […]
It is common to receive calls and text messages from pharmacies reminding us that it is time to pick up or renew our prescriptions for drugs or other medical items. Have you ever wondered if these prescription notifications are HIPAA-compliant? Just because every pharmacy seems to send them, it doesn’t mean they are aware of […]
Medical laboratories use LuxSci’s secure services to email lab test results to patients. Although medical laboratories are not always HIPAA Covered Entities themselves, they are Business Associates with hospitals and doctors who are required to abide by HIPAA. By the “transitive” nature of the HIPAA privacy laws, Business Associates must abide by HIPAA security and […]
Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]
