One common misconception is that sending emails to a list of recipients using BCC (Blind Carbon Copy) makes it HIPAA-compliant. For example, a doctor’s office sends a newsletter to its patients using BCC to hide the other recipients. Patients who receive a message sent via BCC cannot see who else received it. Some may think […]
Segmentation and personalization are powerful marketing tactics that are widely used across all industries. It is well-documented that marketers who send emails that are segmented and personalized experience much higher open and click rates. However, when healthcare marketers want to use these tactics, they must be aware of HIPAA! Any message that contains ePHI must […]
Email and text messaging are among the most common forms of business communication. However, if you are sending ePHI, regular texts and emails are off limits! If you are subject to HIPAA regulations, you will need mutual consent from your patients before sending ePHI insecurely via these methods. This may seem frustrating because text and […]
Starting April 5, 2021, information blocking will no longer be allowed thanks to changes that were kicked off by 2016’s 21st Century Cures Act. In short, information blocking involves interfering with the exchange, access, or use of electronic health information. There are many ways information can be “blocked,” but the term broadly refers to improperly […]
Last week, the LuxSci team attended the Virtual 30th National HIPAA Summit. The conference featured government and industry leaders who led sessions on updates to HIPAA rules, ongoing threats to cybersecurity, the impacts of remote work, and many other topics. We can’t touch on every session that took place over the four days of the […]
