Healthcare is a competitive business! A well-thought-out marketing strategy can help you outshine your competition, but providers must keep compliance in mind when considering email marketing for healthcare. Many organizations have substantial email lists of their clients and wonder how they can utilize them to increase patient engagement. Marketing professionals may strongly suggest email communications, […]
The Health Insurance Portability and Accountability Act of 1996 (HIPAA), spells out rules for the privacy and protection of health information. The HIPAA Privacy and Security Rules establish standards for implementing physical, administrative, and technical safeguards to ensure that Protected Health Information (PHI) is handled with the utmost confidentiality and integrity. The failure to adhere […]
In this day and age of rampant cybercrime, protecting a patient’s electronic health information is of the utmost importance. But, how do you know if the protections are adequate? Well, that’s where the HIPAA Security Rule comes in. What is the difference between the privacy and security of health information? With respect to health information, […]
A majority of companies that offer email encryption for HIPAA compliance allow senders to “opt-in” to encryption on a message-by-message basis. If the sender “does nothing special” then the email will be sent in the normal/insecure manner of email. If the sender explicitly checks a box or types a keyword in the body or subject […]
We received this questions via Ask Erik from a Physicians’ Association: “Our company website does not contain any patient information. As a healthcare group, do we need to worry about HIPAA compliance for our site? It contains forms, news and some company polices and procedures but no patient information whatsoever. Thank you.” Thank you for […]
