A new tech buzzword has come to the healthcare industry: identity-driven engagement. This article explains what precisely identity-driven engagement is and how it applies to the healthcare industry’s patient engagement goals. What is Identity-Driven Engagement? Identity-driven engagement is not a new concept. It has been used outside the healthcare industry for many years […]
Personalizing your email content is essential to provide an excellent patient experience. With LuxSci’s Secure Marketing platform, you can use the custom fields feature to make it easier to segment your contacts and personalize content at scale. What Are Custom Fields? Custom fields store additional data about your contacts. Traditional custom field data includes information […]
Some healthcare organizations do not allow PHI to be sent outside the patient’s health record. However, by allowing your marketing and administrative teams to use PHI in patient communication, you can streamline operations, improve the patient experience, and increase revenue. Although the healthcare industry is traditionally slow to adopt new technologies, the past few years […]
As you know by now, we believe strongly in the benefits of using protected health information (PHI) to create highly targeted and personalized email campaigns. However, before you dive in and kick off your campaigns, you must be aware of the complex compliance requirements governing healthcare organizations’ marketing communications. Reminder: What is PHI? PHI, or […]
For many benefits administrators, it’s open enrollment season! During this period, individuals can make changes to their insurance coverage. It’s vital to engage members to educate them about their plans and benefits to increase satisfaction, retain members, and acquire new enrollees. This article presents four email personalization strategies for member engagement. Insurance Information is ePHI […]
