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Reduce Risk with Set It and Forget It Email Encryption

Tuesday, February 7th, 2023

Leveraging PHI in your communications provides relevant, meaningful information to patients while significantly increasing positive health outcomes. LuxSci’s secure and HIPAA-compliant always-on email encryption streamlines the communications process and reduces risk. Use PHI safely and securely with set it and forget it email encryption technology.

The Email Encryption Landscape

There are many ways to enable encryption for messages that contain protected health information. The most common include data loss prevention technology and manual opt-in encryption.

First, data loss prevention uses software to scan message contents to look for keywords, phrases, or patterns that indicate the presence of sensitive or confidential information. Administrators must create detailed rules that instruct the DLP technology on what information is privileged and should be encrypted. While this is effective for some common keywords and patterns like social security numbers, a lot of health data does not fall neatly into pre-defined rules. DLP can quickly be rendered inadequate by misspellings, typos, or other human errors that fail to trigger the technology.

The next way that email messages are commonly encrypted is through human decision-making. The user switches a toggle or types a word like “encrypt” into the subject line or message to notify the system that the message should be secured. This form of opt-in encryption is hazardous because it relies on staff members making the right decisions around confidentiality and security. Even the best employees will make mistakes. How many times have you forgotten to include an attachment with an email message?

A Better Way: Set It and Forget It Email Encryption

At LuxSci, we recommend a different approach. Encrypting every email message automatically drastically reduces the risk of user error and ensures 100% message encryption. In industries like healthcare and finance, even one mistake could lead to a breach with severe financial penalties.

By encrypting all messages with a baseline of TLS encryption, organizations can meet their compliance requirements and provide a better user experience for recipients because portal logins are not required.

Set It

Setting up LuxSci’s Secure Connector takes less than one hour. Administrators can set it up globally, with no local installation or download required by staff members to connect. Once DNS and encryption settings are configured, employees can send secure emails immediately.

Administrators can choose the encryption configuration option that best fits their business processes. TLS is suitable for most communications, but sensitive data like health records, financial reports, or other confidential information can be sent to a secure portal for increased security. Administrators can create and manage encryption settings on an individual or group level to provide maximum flexibility. LuxSci’s encryption technology is highly configurable to meet any business need.

Forget It

Administrators don’t have to rely on employee decision-making when all messages are automatically encrypted. Employees do not need to be trained on when to enable encryption. It just happens automatically in the background, which increases security and gives you peace of mind.

It’s also easier for administrators to manage. There is no need to create detailed lists of rules to trigger encryption technology. Once you’ve selected your encryption preferences, all emails are sent that way. Minimal ongoing training or support is needed, and administrators can be confident that their messages are protected. In addition, users can verify that secure message delivery occurred with comprehensive analytics reports.

The Results: Improved Patient Engagement

TLS encryption is a game-changer because it is secure enough to meet compliance requirements and is user-friendly. TLS-encrypted messages appear just like regular, unencrypted emails in the recipient’s inbox, making them easy to read and respond to but without the risk of interception or eavesdropping. This is crucial for users who are not tech-savvy and helps to increase engagement with the message contents. If a user needs to take an extra step to log into a portal or create an account, they are more likely to drop off and not read the message.

Reducing friction in patient communications helps improve conversions and nudges patients into taking actions that will improve their health outcomes. Access to health care needs to be equitable, and that means making clinical communications seamless for users of all technical abilities.

Tags: always on encryption, automatic encrypion, dlp, email encryption, human error, patient engagement, phi, risk analysis, secure connector, set it and forget it
Posted in Email, LuxSci Library: HIPAA
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The Cybersecurity Risks of Mergers and Acquisitions

Thursday, February 2nd, 2023

In tough economic times, many businesses go through mergers and acquisitions to improve their financial prospects. However, this process can put organizations’ sensitive data at risk. In this article, we discuss the cybersecurity risks of mergers and acquisitions. According to a report by Forescout, 62 percent of participants agreed that their company faces significant cybersecurity risks by acquiring new companies and expressed that cyber risk is their biggest concern post-acquisition.

Before M&A: Assess Cybersecurity Risk

Even before mergers and acquisitions are announced, it can be a vulnerable time for a company’s data. Leakage of sensitive company data, like confidential financial information, can be catastrophic to negotiations. As a result, this makes companies considering a merger or acquisition highly susceptible to hacking.

Internal threats are also likely to increase. Employees not involved in negotiations may learn about merger talks and have some incentive to leak data to the press or to criminals to stop the process. It is essential to protect all communications relating to merger discussions.

The most significant risk of a merger is not doing cyber due diligence on the company being acquired. Risk analysis needs to be a part of negotiation talks. Most organizations being merged or acquired are smaller, with low levels of sophistication, and may lack mature cybersecurity programs. You need to understand the potential risks your company may be inheriting to prepare to address them properly. Security personnel need to be included in M&A talks to ask the right questions, audit systems, and prepare for integration.

Addressing Risk During Integration

Once a company merges with another, the risks to sensitive data increase. Highly sophisticated threat actors target M&A activities because, with operations in transition, high-value data is often vulnerable.

The Technology Risks of Mergers and Acquisitions

In 2019, the IBM Institute for Business Value surveyed 720 executives responsible for the merger and acquisition functions at acquirer organizations. More than one in three said they experienced data breaches that can be attributed to M&A activity during integration.

IT changes may be extensive and cannot all take place at once. It’s essential to take time to fully understand inherited policies, equipment, and procedures before making rapid changes. Enterprise IT projects take time to plan and complete without disrupting day-to-day operations.

IT teams will deal with a new mix of assets, technologies, processes, and organizational culture during integration. Risks continue to evolve during the initial period of change as they learn more about inherited systems and processes. They may also be overwhelmed by integration tasks integral to day-to-day operations, so that security tasks may be a lower priority. It’s incredibly important to prioritize security and have a well-organized transition to ensure that sensitive data is not exposed.

The Personnel Risks of Mergers and Acquisitions

Changing personnel can also create gaps in your security program. Employees with institutional knowledge may leave the company, meaning crucial processes and procedures must be re-documented and updated. If teams are understaffed in essential areas, they may take shortcuts that leave sensitive data exposed.

Staff burnout and uncertainty from the transition can also lead employees to make mistakes. Phishing and business email compromise threats are prevalent in the early days of a merger or acquisition. People may report to new managers and fall prey to social engineering-style attacks because of their unfamiliarity with new reporting lines and company hierarchy.

It’s important to prioritize security training and update all employees on policies after a merger occurs. Clearing up ambiguity helps to reduce risk and builds trust in the organization.

How to Reduce Cybersecurity Risk During a Merger or Acquisition

Utilizing basic email security features like filtering and message encryption can go a long way to protect sensitive data and limit risks. Whenever confidential information is shared, it should occur through secure or encrypted channels. Leaked information can lead to negative consequences and volatility.

The best way to reduce risk is to plan for it. It’s critical to thoroughly understand the risks you will inherit by merging with or acquiring another company. This should include thoroughly reviewing risk assessments and IT systems and even bringing in a third-party to assess their cybersecurity. The time to find out about these liabilities is before the merger occurs, not on day one.

Tags: business email compromise, cybercrime, cybersecurity risk, email encryption, email filtering, email security, hacking, phishing, risk reduction
Posted in Business Solutions, LuxSci Library: Security and Privacy
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Infographic: Most Email Software Cannot Use PHI

Thursday, January 12th, 2023

Email Communication is Necessary- But Introduces Risk

When it comes to receiving communications from businesses, 93% of people say that email is their preferred communication channel. In the healthcare industry, organizations must take extra care to comply with HIPAA. Only some email marketing platforms can adequately protect PHI. If not properly secured, email can introduce significant risks to sensitive data. 72% of organizations report experiencing an email cyberattack.

As the definition of PHI is ever-expanding to include information like biomarkers, organizations need to adopt a more secure posture for their personal, transactional, and marketing email. Cybercriminals seek out personal data because it is highly valued on the dark web. Data Loss Prevention (DLP) and policies preventing users from sending PHI insecurely are not enough.

Humans are prone to error and often make mistakes classifying PHI. Even DLP technology is not infallible- keywords can be misspelled, and PHI only sometimes fits cleanly into pre-determined filters. 40% of threats stem from internal actors. Many are not malicious, just mistakes! You must account for errors when humans are part of your security program.

So how can you prevent data leakage and ensure the security of sensitive data at rest and in transit? It’s simple when you choose the right solution. Resolve the tension between security risk and business engagement objectives by choosing a fully compliant email marketing solution.

infographic email phi (Click to Expand)

Two Requirements for Including PHI in Marketing Emails

Secure Application

HIPAA does not require at-rest encryption, though it is recommended to decrease risk and potential liability. When using email marketing platforms or customer relationship management systems that contain PHI, it’s essential to keep that information protected. You must ensure that all collected and stored protected health information is encrypted and can only be accessed and decrypted by people with the appropriate keys. This makes backups secure, protects data from being improperly accessed, and generally protects the data no matter what happens (unless the keys are stolen). Encryption is essential to protect private health data at rest in an application.

Transmission Encryption

If protected health information is transmitted outside of the database or application, encryption must also be used to protect the data in transmission. At a minimum, TLS encryption (with the appropriate ciphers) is secure enough to meet HIPAA guidelines. However, TLS alone may not be appropriate for your use cases. Non-compliant and quasi-compliant applications do not offer transmission encryption that is secure enough to comply with HIPAA. You should only send communications containing PHI if they are encrypted.

Types of Email Marketing Solutions

Non Compliant (1)

Many of the most popular email solutions on the market were not designed to protect the sensitive data of the healthcare industry. These vendors will not sign Business Associate Agreements and do not provide the storage or transmission encryption needed to meet HIPAA requirements. Healthcare organizations should only use these solutions if they do not send PHI- which may be impossible if you plan to email lists of patients with any information about their healthcare.

Quasi Compliant (2)

HIPAA does not require any specific technology to meet its requirements, which allows for flexibility, but also creates uncertainty. No central government organization certifies HIPAA compliance, and as a result, many organizations advertise themselves as “HIPAA-compliant” but don’t enable you to take full advantage of their functionality. We call this “Quasi compliance.”

Quasi-compliant solutions often provide a secure application and protect patient data at rest. However, they will not permit you to send emails or transmit PHI outside the database. This can seriously limit the usefulness of the solution. Take a real-life example: one healthcare organization purchased a CRM system and set it up, uploaded their contacts, and was ready to start using it, so they enabled the “HIPAA Compliance” toggle on the backend. They quickly found that much of the functionality was no longer available and wouldn’t allow them to email or log certain data types. The solution was almost useless for their patient engagement efforts.

Other applications will permit you to use the full functionality of the solution, but when you read the terms of the Business Associate Agreement, it is clear that you are not allowed to send PHI. If signed, your organization will be responsible for any breaches caused by sending PHI insecurely, not the vendor.

Full Compliance (4)

This is why it’s crucial to vet solutions carefully and not take shortcuts regarding HIPAA compliance. Any CRM, CDP, or email marketing solution must protect data at rest in a secure application and encrypt transmitted messages. Even more importantly, it shouldn’t take any extra training or require any extra steps to use in a compliant way.

At LuxSci, (3) we provide a secure application to manage your email campaigns that encrypts transmitted messages automatically. Our Secure Marketing solution is designed to meet the unique security needs of healthcare organizations. All email transmissions are encrypted automatically, and users can choose the right type of encryption (TLS, Portal Pickup) to meet their email use cases. Automatic encryption gives your security and compliance teams peace of mind that all messages are sent securely. Data is protected throughout the lifecycle and does not require employees to decide whether a message contains PHI. Healthcare marketers can fully use PHI to personalize and customize messaging to increase patient engagement and get better ROI on their marketing campaigns.

Tags: automatic encryption, data encryption, email encryption, email marketing, human error, infographic, phi, quasi compliance, secure application
Posted in HIPAA Marketing, LuxSci Library: HIPAA
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New Feature: Secure Email Tagline

Thursday, June 23rd, 2022

LuxSci is introducing a new email tagline feature to inform recipients that email messages are secured. This helps build trust and increase confidence with less tech-savvy recipients who do not understand how email encryption works.

TLS Encryption

TLS encryption is now widely supported by the most popular email providers. As a result, more organizations are choosing to send emails containing sensitive data with TLS encryption. There are a few reasons for this:

TLS encryption is permitted under HIPAA and most compliance regulations.
It’s easier to use and does not require recipients to log in to portals to access their messages.
The open and response rates are higher on TLS encrypted messages.

However, using only TLS to encrypt emails can be confusing to the laypeople receiving them. While it’s easy to use and “invisible,” that can be concerning when transmitting sensitive information. If it looks like a regular email, recipients may be concerned that the organization does not care about the security of their personal information. This perception can negatively impact the business and dissuade people from using digital channels.

Introducing a New Email Tagline

For these reasons, all Email Hosting, Secure Connector, Secure High Volume Email, and Secure Marketing customers who send emails encrypted via SecureLine will have a small tagline at the bottom of the email that indicates the message is secure. It looks like this:

This tagline builds trust and lets the recipient know that the company has taken steps to secure sensitive data. If you are an existing customer, visit your email settings or contact Customer Support to enable this feature. New customers will automatically have the tagline enabled when sending SecureLine encrypted emails.

Tags: email encryption, email security, encryption, escrow, portal pickup, tls, tls encryption, user experience
Posted in New Feature Announcements, Email
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HIPAA-Compliant Email Hosting or Outbound Email Encryption?

Tuesday, January 25th, 2022

There are many ways to protect ePHI in email. HIPAA is technology-neutral and doesn’t make specific recommendations for how to protect email communications. This article explains the difference between a HIPAA-compliant email host and an email encryption gateway. These are just two of the options for securing email accounts.

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Tags: email, email encryption, email security, encryption, hipaa, hipaa compliance, outbound email encryption, outlook, secure connector, secure email, secureline, smtp
Posted in SMTP Connector, Email
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